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There is a place,
It's not the same as the world on the ground.
It's full of fantasy, mystery and danger!
Some people say that they want to survive there,
You've got to be crazy like a hatter!
- "Alice in Wonderland"
For Alice, the pocket watch rabbit is undoubtedly very important, it jumps all the way to lead Alice into wonderland; and when each child enters the fantasy wonderland, there will also be a "key role" to guide the way, with care and companionship, guiding children to start exploring the world with friendship and kindness.
, duration 01:37
Open the fairy tale secret with a dream painting. Nowadays, the speed and curiosity of children's mental growth are multiplied, and they are no longer satisfied with a single fairy tale kingdom, and the sensory impact of art on children's minds can enrich another dimension. When they appreciate the painter Monet's "Garden" series from an innocent and pure perspective, it seems that they can clearly see the dialogue between fairy tales and art in different time and space, use color to dispel haze, get close to nature, and feel the changes of beautiful dreams.
Shimmering light up,
The low-hanging vines wrap around the dream,
Shaded by green grass,
It's like monet's secret garden
The elves in hiding are inviting children to sleep,
Jump down,
Complete this magical journey with the flower fairy!
Enchanted | blue butterflies on water lilies
Stepping into the space, the atmosphere of light and shadow swaying and color agility spreads out, making people feel as if they are in Monet's famous work "Water Lilies", the dreamy and hazy brushstrokes paint the poetry of Impressionism, and the elves in the forest seem to jump out and say hi with you at any time!
Apsoren is a magical blue butterfly, when it flies into Monet's hidden art kingdom, it will inject the beauty and magic of fairy tales into it, and we and Alice will explore the garden with full of positive emotions.
Jump | sunrise impression in the rabbit hole
Do you remember the shock of the first time you saw the oil painting "Sunrise Impression"? As the pioneering work of impressionism, it breaks through the traditional compositional limitations and takes visual perception as the starting point to reflect the wonderful realm of infinite changes in the halo. When Monet's paintings were translated vertically, it was in line with Alice's experience of falling down the rabbit hole!
The arched elements full of tension make the vertical fall more realistic, the floating devices in the air and the strange sculptural shapes make the "wonderland" into a reality within reach, the romantic mushroom ladders, vivid plants and theme characters in the window are all reflected in the theme color, so in the unique Monet style attributes derived from the personality, dreamy and hazy style, want to play? Come and surprise treasure hunting in the "rabbit hole"!
The rabbit's clues run through the space, and various rabbits lead the children forward. You see, the horned rabbit blowing the horn is summoning the enthusiastic and playful little animals to a cheerful forest carnival ~ ~ ~ ~ ~ ~
Dream | Alice strolling through the garden
"A dream is a true dialogue between a person and his own heart, a process of learning from himself, and another life that is closely related to himself."
- Freud, "The Interpretation of Dreams"
Following Alice's footsteps, "Walking" in the dream mushroom space, such as the bustling world to create a perfect base for a slow lyrical mind, restore the simple authenticity of fairy tales, if in the forest nature, here pure, simple, far from the hustle and bustle of the city, you can capture the world's first dreams, weave human infinite fantasies, and create a utopia in the depths of the soul!
Invite nature into the room. The silky light spots of the mushroom shape are layered and deep, just like the progressive artistic conception, the gaze focuses on the vigorous white mushrooms at the end of the corridor, as if stepping into a quiet forest, making people unconsciously calm down, slow down, withdraw from the disordered and urgent daily life, and obtain pure sensory experience in the space. Large-scale mushroom art installations, such as dream weaving nets, reflect colorful light and outline the aesthetic atmosphere.
This sweet smell coincides with the atmosphere of Monet's "Woman with a Parasol": on a sunny morning, mothers and children walk in the suburbs, which is both lively and vivid, but also a happy and warm picture. The superposition of two emotions, with untouchable beauty, casts a beautiful memory in the hearts of adults and children.
Shu Yi | guard the poplar tree
Alice gets lost in Monet's garden and sees a white knight sitting on a stone.
"Which way should I go?" She asked,
"Which way are you going?" The White Knight asked rhetorically;
"I don't know," Alice replied,
"Well," said the White Knight, "the question is not important.
The colors of the negotiation area are dominated by fresh ecological forests, and the panoramic floor-to-ceiling windows blur the boundaries between indoor and outdoor rigidity, feel the embrace of greenery, and immerse the senses in the forest wonderland where virtual reality reflects, reaching a relaxed state of physical and mental comfort. It is like being in a beautiful and cheerful forest, seeing the scene in Monet's "Poplar Tree": almost all are thin branches, but they can point directly to the clouds, do not underestimate any plant in nature, they have a tenacious will to guard life, just like parents maintain the innocent world of their children.
Gather | a dream spinning cup for lunch
Alice's crazy luncheon in wonderland amused everyone: in the crazy tea party, the chairs flew into the sky, while the tablecloths swirled and swirled all the way, almost endlessly; the huge flowers in the garden were intertwined, and there were huge cards of the same size scattered everywhere... Let go of the trivialities of life and just have fun!
Looking at the spinning cup on the table, the trance came to Monet's "Lunch" time, where there were fields and forests. Indulge in this, poker bar chairs, fresh glass lamps, the whole space is like a soft dream, and the hazy light and shadow form a vibrant sensen green forest. It is like a secret buried in the heart, unspeakable, mysterious and subtle, quietly waiting for you to open it. The traffic attributes of the space have been fully packed here, and the trendy lifestyle of the new generation is also fully displayed here.
Pure | small haystack of pocket watch rabbits
Well, the pocket watch rabbit has finally brought you to its home to play, where there are no rules to follow, whether it is climbing, playing, frolicking, everything is mixed with your mood and laughter into the most beautiful rhythm. Children are immersed in the fantasy of "wonderland", and adults also briefly abandon their troubles in the "parent-child time" that accompanies children, and harvest a pure touch.
The feeling of spreading out in the rabbit hole is like Monet's depiction in "The Haystack": the colors are rich and the space is more abstract, wings are inserted into the imagination of children, the haystack glows in the sun, and the whole picture is dynamic and lively.
Mysterious | dodo in the garden
Everyone has a dream garden secret in their hearts, breaking into "Garden Gate", they condense into rope, or merge or intertwine into colorful lights, interpreting eternal beauty in the space. Through abstract language, the relationship between people and forests, art and fairy tales is expressed, so that the space is pregnant with feminine charm, conveying the vitality of life and artistic philosophy, realizing the setting of the dream, and unfolding the overall design of the flashy dream. This is not only a paradise for children, but also may also evoke the gentle memories of adults and relive the sincere happiness of the past.
Alice's illusion was still haunting, and although I couldn't see it, I let her beat in the sky. The children are still leaning together, eager eyes, expectant ears, fascinated by the beloved story. They are in a wonderland, the years fade in the dream, and the sunset sets in the dream. Drifting down the creek, swaying under the golden afterglow, is life just a dream?
The philosophical concept of space lies in the true interaction between parents and children, and in the spark of inspiration reflected by the collision of fairy tales and art in different dimensions. In the arc of the door opening, in the variation of virtual light and shadow, in the fairy tale atmosphere of the forest wonderland, a poetic, childlike and beautiful life experience hall full of art is set off, a young gravitational field that carries vision and imagination.
Project information
ABOUT THE PROJECT
Project Name | Zhonghai Gemdale Central Garden
Project Address | Jinhua City, Zhejiang Province
Party A's company | Gemdale Group Southeast Region Zhejiang Central Company
Team A | Wang Qiang, Tan Qian, Yang Jing, Zou Qiguang, Wei Sunbin, Wu Jun, Feng Minghao
Design company | Serawi designs CLV.DESIGN
Soft design | The good life
Chief Designer | Wang Shaoqing
Design Creator | Linlin Shi, Guijun Yang
The design team | Zhang Wenbo, Ma Danfeng, Zhang Li, Li Zhi, Yang Yong
Completion time | 2021.10
The photography team | Photoreceptic reflection, picture school vision
About the design company
ABOUT THE DESIGN COMPANY
Seravi CLV is committed to the integration of real estate R&D and design innovation. Focus on marketing centers and clubhouses, commercial spaces and hotels, high-end real estate model houses, residential industry hardcover product line research and development and standardization, soft decoration art design and implementation and other customized design services.
Seravi CLV and domestic leading real estate enterprises jointly develop a new generation of residential products. With rigorous R&D logic and professional integration capabilities and systematic management experience, we help partners develop a standardized system and assist them in establishing or improving the design management and operation standards of the product line. We always insist on making logical products with wise owners.
After 10 years of precipitation, Seravi CLV has won more than 500 domestic and foreign design awards, creating a design team of 300 people who embody common dreams, and the design works have spread to major cities across the country. Adhering to the design philosophy of "Designing a Better Life", we have built "Seravi CLV" into a corporate brand that influences the development of contemporary design in China.
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