When KTV was at its peak, there were hundreds of thousands of stores across the country, and now there are only a few tens of thousands of stores left. What causes this? In ordinary life, work occupies most of the time of young people, and people are reluctant to choose noisy KTV on weekends. In addition, going to KTV requires a lot of friends, and the long time of "grouping" is also a problem. Therefore, most of them prefer to invite three or two friends to go shopping and watch movies. In addition, there are some more "home" young people who like to relax by playing games and watching videos. The pace of market development is accelerating, and people's lifestyles are becoming more and more diverse. How KTV continues to survive will be a question worth exploring in the future.
The advent of smartphones has changed the way young people have entertained. Mobile phones can not only be used to sing karaoke, but also to "open black" together, attracting the attention of young people. As of June 2021, the scale of mobile Internet users in China has reached 1.007 billion.
In fact, the mainstream customers of domestic offline KTV are no longer young people, but some nostalgic middle-aged and elderly people prefer to patronize KTV. But even so, the KTV era is gone