Guan "fishing" said (2) | old Yin family sea cucumber: national marine ranch raises high-quality sea cucumber

Editor's Note:

The 21st century is the century of the oceans.

As an important coastal city in the north, the marine economy has long become an important pillar of Qingdao's urban economic development. According to the "Implementation Plan for the Province's Marine and Fishery System to Further Promote the Transformation of New and Old Kinetic Energy" issued by the Department of Oceanography and Fisheries of Shandong Province, by 2022, Qingdao's gross marine product will exceed 500 billion yuan, accounting for more than 31% of the total production value.

In the critical period of actively promoting the transformation of marine economic development from high-speed growth to high-quality development, Qingdao has continuously made breakthroughs in the in-depth development, upgrading development, industrialization development, innovative development and green development of the blue economy, creating one "Qingdao sample" after another for the innovation and transformation of the marine economy. Since November 18, "Public Network Poster News" has launched the special topic of "Guanyu Says • Dialogue with Blue Ocean Economic Enterprises", walking into representative brand enterprises involved in blue to explore their development highlights and transformation wisdom.

Public Network poster news reporter Sun Xiuqing trainee reporter Qu Chaoyu reported in Qingdao

Video loading...

Qingdao Laoyinjia Sea Cucumber Co., Ltd. was established in May 2004, after more than ten years of development, now has a national marine ranch, sea cucumber standardized processing base, the formation of "breeding, processing, sales, research and development and brand construction" integrated of the complete sea cucumber industry chain, the use of deep-sea ecological bottom sowing culture, the quality, variety, science and technology, benefits and other aspects of the farmed sea cucumber are in the forefront of the country, and as an industry representative to participate in the formulation of sea cucumber national standards, thus further standardizing the sea cucumber market.

Intensive ecological three-dimensional breeding of national marine ranches

As a high-protein, low-fat and multi-nutrient seafood, sea cucumber has a variety of breeding methods, such as bottom-sown sea cucumber in marine ranches, shallow sea captivity, greenhouse culture, northern ginseng and southern culture. The traditional extensive breeding method is easy to cause ecological damage, environmental degradation and resource decline in the sea area, and a new production method is urgently needed to protect the ecology and conserve resources while continuing to develop marine fisheries in a healthy way. Modern marine ranching as a new type of marine fishery production method came into being, which is not only a new model, but also the best way to cultivate high-quality sea cucumbers.

Lao Yinjia's national marine ranch, located in the 10,000-acre sea area near Xuejia Island, completed the first phase of construction in 2013. The sea here is located at 120 degrees east longitude, 35 degrees north latitude, between Zhucha Island and Lingshan Island, the sea depth is about 25 meters, the water temperature is maintained between 5-21 ° C all year round, the salinity is 30 ‰; the island forms a natural barrier, there is no wind and wave disturbance all year round, the bottom ocean current meets, many favorable conditions are suitable for the growth of sea cucumbers, and can breed large, thick skin, soft flesh, no fishy taste, and rich nutrition of sea cucumbers.

Lao Yinjia sea cucumber adopts a highly intensive marine ranch ecological three-dimensional breeding method, three-dimensional use of water bodies, the bottom layer of about 25 meters to put artificial reefs, bottom sowing culture of sea cucumbers, while promoting the ecological restoration of the seabed. The middle waters of the sea area are about 15 meters, and the wind-resistant deep-water cages are put in the high-sea waters with a depth of more than 15 meters, and the wind-resistant deep-water cages have the ability to resist wind (12 levels), waves, and sea currents (1m/s), it has small pollution, large amount of aquaculture, rich breeding categories, such as sea bass, blackhead fish, yellow croaker, etc., to create a closer to the natural growth environment for marine fish; the first batch of wind-resistant deep-sea cages with a total of 30 mouths, a single mouth circumference of 40 meters, designed as double handrails, 1 meter wide pedal passage, The floating platform above the cage can also be built into a marine leisure place integrating leisure, sea fishing, and water activity experience.

Since May 2014, the company has carried out ecological restoration of the sea area of Xuejia Island, after nearly 6 years of construction, it has formed a circular operation mode of "fishing, growing, and releasing seedlings at the same time"; in 2019, the marine ranch completed the second phase of construction, which has begun to take shape, which has an important role in ensuring the cultivation of high-quality sea cucumbers; by October 2020, the company has built more than 100,000 empty squares of artificial reefs, and the algae and shellfish attached to the reefs attract sea cucumbers, abalone, shellfish and other agglomerations. The production of these seafood products has increased year by year, which has also optimized the aquaculture environment in the surrounding marine areas and helped fishermen obtain stable economic benefits.

Create a whole industrial chain of sea cucumber breeding, production, research and development, and branding

According to Yin Baochang, the founder of the old Yinjia sea cucumber brand, "The old Yinjia sea cucumber is a whole industry chain sea cucumber brand from the construction of marine ranches and the construction of sea cucumber fishery cooperatives to the deep processing of sea cucumbers and the creation of sea cucumber brands. "Lao Yinjia sea cucumber has won hundreds of honorary titles such as pollution-free certified products of the Ministry of Agriculture and Rural Affairs, 3.15 excellent products of Shandong Province, key recommended products of the International Agricultural Fair, gold medal of the Ninth China International Agricultural Fair, Qingdao Science and Technology Award, etc., and was approved as a well-known trademark in China in 2019.

When it comes to why the old Yin family sea cucumber frequently out of the circle, the founder of the old Yin family sea cucumber brand Yin Baochang said, "Quality is the last word, consumers may choose the old Yin family sea cucumber after many understandings, the quality of sea cucumber is worthy of the trust of consumers, so there are more and more repeat customers." "In the 17 years since the establishment of the company, the old Yin family has won the affirmation of the market with high-quality sea cucumbers, and participated in the formulation of mandatory national standards for dry sea cucumbers as an industry representative, making the sea cucumber market more standardized."

In recent years, the work of lao Yinjia sea cucumber product research and development has also been carried out in an orderly manner. The company will be the sea cucumber deep processing after the development of a series of products, such as marine treasure wine, sea cucumber protein powder, sea cucumber vegetarian mask, sea cucumber high-end customized series of products, to meet the needs of different consumers; the old Yin family sea cucumber also launched a ready-to-eat sea cucumber year-round delivery service, for the parents of young people working outside the home to develop a "ready-to-eat sea cucumber year-round healthy distribution program", through the SF cold chain distribution to the consumer's home, so that the elderly in the hometown can eat fresh and healthy sea cucumber every month.

Yin Baochang said, "In the past, the traditional fishery was fish farming, processing, sales and other contents, as the first batch of new fishery pilot units in Qingdao, with the support of qingdao municipal marine development bureau and other government departments, the old Yin family sea cucumber derived the new fishery plate of marine ranch, creating the first marine life color science museum in Qingdao." "The colors of animals, plants, shellfish and other creatures in the marine ranch are professionally extracted to form beautiful colors and patterns, apply for the copyright of marine biological colors, and apply them in building materials, clothing and daily necessities." At present, the Marine Biological Color Science Museum located at No. 88 Alishan Road, Huangdao District, is currently under intensive renovation and is expected to be open to the public in early 2022.

In terms of brand building, Yin Baochang said that the company's branding route is very promising, and there is still a lot of work to be done in the future. In addition to the mature sales model of a large number of directly operated stores, it also drives the development of franchise stores, distributors and partners across the country, so that more consumers across the country can enjoy the brand sea cucumber of the marine ranch with better quality and enhance the company's brand effect.