On May 8, 2002, the world's first "CCC" (hereinafter referred to as "3C") certification certificate was handed over to the air conditioning product department of Haier Group. In mid-November, this story appeared on the CCTV financial channel "Red Finance and Relics centennial" program, stirring up the historical memories of a generation.
After 19 years, Haier air conditioning has completed the upgrading of lanes from air conditioning, to air, and then to space, and its business has also grown rapidly driven by the scene ecology. What did 3C certification mean at the time?
In the words of Li Huailin, former director of the China Quality Certification Center and now president of the China Inspection and Testing Society, this certificate printed with the word "001" is a "pass" for China's manufacturing and export to overseas markets, and it is also a "new starting point" for China's air conditioners to go to the world.
Made in China exports start with this certificate
In order to restore the facts of that year as much as possible, the interview verified the Haier air conditioning employees who participated in the 3C certification, the former head of the China Quality Certification Center and the former head of the National EMC Laboratory. Surprisingly, when talking about the significance of 3C certification in that year, the three respondents invariably gave an answer: the starting point of China's manufacturing exports overseas.
So, why can 3C certification become the starting point for China's air conditioning and even the entire manufacturing industry? This also depends on the social environment at that time. An indisputable fact is that when China first entered the WTO at the beginning of the 20th century, the overall level of manufacturing and quality management was limited, and the products such as home appliances produced were not recognized by foreign consumers. In the words of Chairman Li Huailin: "At that time, European, American, Japanese and Korean home appliances were the mainstream, and domestic consumers wanted to buy imported goods, not to mention overseas consumers." ”
With the 3C certification, the quality management level of China's manufacturing is clearly placed in front of international customers and global consumers. This has also accelerated the export process of Chinese manufacturing to a certain extent.
CCTV Factory Visit: Tell the quality story behind 3C certification
Why can Haier air conditioner become the first recipient of China's 3C certification certificate? This also starts from Haier Air Conditioning's strict quality management system. On November 25, CCTV news broadcast room walked into Haier Air Conditioning Lighthouse Factory to witness the birth of high-quality air conditioners, and unveiled the unrecognized story behind 3C certification.
Due to the lack of technical background and hardware conditions such as laboratories, EMC (electromagnetic compatibility) testing has overwhelmed all walks of life in 3C certification. In 1998, Haier Air Conditioning established the world's leading EMC (Electromagnetic Compatibility) laboratory, which can do its own EMC testing of air conditioners. It can be said that Haier Air Conditioning has long paved the way for the application for certification in 2002 and obtained the "green card" of 3C certification in advance.
Behind the 3C certification, it is also based on haier air conditioning's almost strict quality management system. In the crowdcast of CCTV, the CCTV anchor led the majority of netizens to supervise the cloud and witness how a good air conditioner went offline. Take the condenser that determines the heat exchange efficiency of air conditioning, Haier air conditioning adopts internal threaded copper pipe and heat exchanger aluminum foil hammering process, and an aluminum foil has to go through 170,000 punches and cuts to ensure the high quality of air conditioning. Compared with ordinary copper pipes, Haier's air conditioning internal thread copper pipe process has a larger heat transfer area, higher heat exchange efficiency, and makes air conditioning cooling and heating more efficient.
Products should be genuine, and quality control processes such as various tests and experiments should not be ambiguous. In terms of factory inspection, Haier air conditioners have realized AI intelligent detection and automatically determined faults. In Haier's interconnected factory, an air conditioner must undergo 3893 standard assessments, and undergo 165 experiments such as blizzard, sun, storm and high wind to go offline, ensuring that every air conditioner produced is real material and good quality.
"The influence of Chinese manufacturing in the world is getting bigger and bigger, and Haier air conditioners are a model for Chinese enterprises to go global." Chairman Li Huailin commented on this.
Starting from the first 3C certification certificate, Haier air conditioning has been leading the innovation and upgrading of the air conditioning industry in terms of quality, standards and technology for many years. From high-quality air conditioning to healthy air to space scene customization, Haier air conditioning has now taken the lead in entering the new track of scene ecology and ushering in a new space for growth. Now, not only do Chinese people favor domestic products when buying home appliances such as air conditioners, but more and more foreigners also like high-quality Chinese brands. In the process of Making China bigger and stronger, and in the historical process of manufacturing a strong country, Haier Air Conditioning is undoubtedly a participant and promoter of history.