On December 1, 2021, the "Digital Wisdom Future - 2021 Beautiful Life Summit Forum" hosted by the Economic Observer was broadcast online on all platforms.
With the theme of "Digital Wisdom Future", this year's "Beautiful Life Summit Forum" brings together academic, capital and industry leaders. From how enterprises practice the high-end strategy, promote talent cultivation and brand building; how to reconstruct business around the changes of "people and goods yards" to explore differentiated competitive advantages; how to promote the transformation and upgrading of digital intelligence, layout innovation and research and development, etc., discuss the development status and future trends in the fields of consumption, retail, catering, medical and health.
Guo Hongchao, deputy editor-in-chief of the Economic Observer, said that digital technology accelerates innovation and is increasingly integrated into the whole process of economic and social development, and from the daily consumption changes, it can be felt that the transformation and upgrading of digital intelligence empowers the transformation of the large consumer industry; the development of the digital economy, the promotion of new consumption, and the attention to new retail, new catering, health and other "big things and small things" that are closely related to people's lives are of great significance to promoting the sustained and healthy development of China's economy.
Guo Hongchao, deputy editor-in-chief of the Economic Observer
Cai Jian, a professor of management practice at Peking University's Guanghua School of Management, also proposed that a good life is composed of diversified elements, a healthy body, a beautiful culture, a wise civilization, an economic system, financial investment, and more importantly, a beautiful mind and a beautiful society. Cai Jian believes that in the era of digital economy, those who have the power to get the world, the future Internet is the Internet of quantum value, and the goal of the future good life is to enhance the value of human life.
Cai Jian, Professor of Management Practice, Guanghua School of Management, Peking University
The creation of a better life is inseparable from the empowerment of smart technology and the efforts of enterprises. How to let consumers better enjoy a better life, Zhang Xun, Managing Director of Accenture Greater China Strategy and Consulting, said that enterprises should grasp the characteristics of "new rational consumption" in the sinking market, pay attention to the continuous innovation of products and services and the intelligent application of digital tools, and use the rise of the national tide to create their own brand influence and driving force, and accurately focus on the sinking market.
Xun Zhang, Managing Director of Strategy & Consulting, Accenture Greater China
The wave of digital transformation is surging forward, and how to seize the transformation opportunities and stimulate new momentum for enterprise development has also become the focus of attention of all walks of life. At the roundtable forum "Consumption - Quality Improvement, Perseverance and Development" presided over by Aru Khan, director of the Big Consumption News Department of the Economic Observer, Huang Ruiyun, chief analyst of food and beverage at Hongta Securities, pointed out that in the context of digital intelligence application, cost reduction and efficiency increase have become the layout direction of many consumer enterprises, and enterprises have achieved production efficiency improvement and cost savings through the precise layout of the supply chain and the refined operation of e-commerce channels.
He Yan, executive director of Zero2IPO, believes that from the perspective of enterprises, digital intelligence has improved the supply chain capabilities of enterprises, but the difficulty of opening up gaps between different brands has also increased; from the user's point of view, digital intelligence has given users more solutions and helped everyone realize their yearning for a better life. Ma Chenbiao, information director of Daoxiangcun Group, also said that as a practitioner and user of digital and intelligent transformation, Daoxiangcun provides consumers with better products and services by digitally upgrading the entire industrial chain around organizational structure, marketing, suppliers, etc.
"Consumption - Improving Quality, Perseverance and Development" Roundtable Forum
In the era of the digital economy of "intelligent connection of all things", new formats, new models and new technologies are constantly emerging, which is also driving the reconstruction of the "human cargo yard". At the roundtable forum "New Retail - Innovation, Evolution and Symbiosis" presided over by Chen Bai, editor-in-chief of the Business Review of the Economic Observer, Du Shangbiao, vice president of Flash Delivery, put forward three views: "field" has become ubiquitous and changed the traditional retail model; "field" and "goods" are integrated, driving traffic; the change of "field" and "goods" is centered on "people", and consumer demand has always been centered on "least pay to get the greatest value". Liu Ren, co-founder of Light Mark Xiaobaiguang, believes that grasping the channel dividend and attaching importance to the ability of brand storytelling is the focus of the retail industry to achieve the value of "people's yard".
With the continuous development and maturity of digital technology, the retail industry has also ushered in the general trend of wild consumption and the rise of domestic products, and grasping the underlying logic behind it is the key to cope with future development. Take a moment of time co-founder & COO Jalan believes that no matter in any era, consumption will return to the value itself, and the product service values derived from the observation of users and industry markets are crucial, and their essence is "good design, plus good supply chain, plus good service".
"New Retail - Innovation, Evolution and Symbiosis" Roundtable Forum
At the forum held in the afternoon, many pioneers from academia, capital and industry held heated discussions on areas closely related to the people's good life, such as new consumption, new catering, and great health. Wang Xiaoming, deputy director and researcher of the Institute of Science and Technology Strategy of the Institute of Science and Technology Strategic Consulting Institute of the Chinese Academy of Sciences, pointed out that the development of new consumption is the trend of the times, and accelerating the construction of a development system for new consumption during the "14th Five-Year Plan" period is the key to supporting national development. In his view, the construction of a new economic model and path for the development of the "14th Five-Year Plan" is inseparable from the guidance of the "three new" economy, the guarantee of infrastructure and the layout of the region.
Wang Xiaoming, deputy director and researcher of the Institute of Science and Technology Strategy, Institute of Science and Technology Strategic Consulting, Chinese Academy of Sciences
Ouyang Yu, chief analyst of food and beverage at Huachuang Securities, depicted a new situation in the development of the food and beverage industry from the perspective of the capital market. Ouyang Yu believes that in the golden age of the entire stock era and the opening of branding, traditional categories have been upgraded to high-end, and two major industrial trends have become prominent: one is the track opportunity of chain composite condiments and pre-products bred by the catering industry chain, and the other is the plant-based track opportunity derived from the demand level.
Ouyang Yu, chief analyst of food and beverage at Huachuang Securities
Changes in consumer demand have prompted companies to explore new models of transformation, and the wave of digitalization is surging forward. Zheng Mingju, Head of Retail & Consumer Goods Industry in EY Huaming Greater China, shared the digital transformation path of different retail companies, pointing out that the digital transformation of enterprises needs to narrow the scope of projects, and with the help of expert teams, apply AI, big data and other technologies to achieve innovation and upgrading in continuous optimization.
EY Huaming Greater China Retail & Consumer Goods Industry Leader Zheng Mingju
The digital wave has also boosted the strong rise of new national tide brands, and many companies have taken advantage of the momentum to focus on creating a new trend of national tide in terms of content ecology. Wen Xuan, senior director of NetEase Cultural creation, pointed out a new path to realize the transformation of the brand value of The National Tide by displaying the layout of the content matrix such as the National Tide Consumption Documentary and the Domestic Tide Play IP, and pointed out that through content perception of user needs, connecting products, brands and consumers.
Wen Xuan, senior director of NetEase Cultural Creation
The business story is changing rapidly, and the transformation of the catering industry has ushered in a new direction. In this regard, Ye Qianyu, food and beverage analyst at Everbright Securities, shared the development logic and status quo of the restaurant chain format. In his view, due to the changes in consumer demand and the differentiation of consumption scenarios, the catering industry has ushered in category segmentation opportunities. At the same time, the development of urbanization and digitalization has also brought a core driving force to the iteration and upgrading of the catering supply chain.
Ye Qianyu, food and beverage analyst at Everbright Securities
Under the background of digital empowerment, the new format of smart catering will become the focus of expanding the catering consumer market and improving the quality of the development of the catering industry. In the "Economic Observer" big consumption news department reporter Zheng Weixin presided over the "catering article - tide rise, transformation and breakthrough" roundtable forum, in view of the different impacts of enterprise supply chain construction on business operations, Li Zhujie, founder of Venture Capital, believes that the digital intelligence and standardization of the upstream supply chain will directly affect the scale of the downstream, and the scale and industrialization of downstream enterprises will lead to the development of upstream digitalization and standardization, and the application of digital intelligence in the entire industrial chain can also perfectly combine the data of the production end and the data of consumers. Create business value. Zhang Yanmei, vice president of the public relations department of The Feeding Group, pointed out that no matter what kind of approach is taken, the innovation and upgrading of the supply chain should be based on providing convenient services as the core, at the same time, Zhang Yanmei also conducted an in-depth analysis of how enterprises can introduce digital construction to assist major decision-making work, and she hopes that the future digital transformation can truly rise to the strategic level of the enterprise.
An Haolei, co-founder and vice president of Pot Circle Supply Chain (Shanghai) Co., Ltd., also proposed that the higher the degree of digitalization of the enterprise, the higher the transaction efficiency of the back end; if there is no digital investment, it will be difficult to grasp the real-time transaction data and consumption data of the front-end stores, and only a large amount of investment can turn digital intelligence into the core competitiveness of the enterprise itself, lay a good foundation for future development, and drive the scale effect of the industry. Zhao Jicheng, a well-known commentator, co-founder of Zhao Jicheng Channel & Deep Hydrogen Business, and author of the best-selling books "Super Realization" and "0 to 100 Billion", believes that after the introduction of digital technology in the catering industry, the optimization of corporate decision-making can be achieved through "efficiency, experience, quality and trust", and the transformation of the upstream supply chain of the giant in the future can achieve industrial upgrading and bring huge increments to the economy.
"Catering - Rising Tide, Transformation and Breakthrough" Roundtable Forum
The digital economy has become a "new engine" for catering enterprises to improve efficiency and break the situation, and the digital transformation of the pharmaceutical and health industry has also pressed the "fast-forward button". Guo Rongrong, executive head of the medical and pharmaceutical group of the investment banking department of CICC, pointed out that in recent years, the innovation ability of China's pharmaceutical research and development enterprises has been continuously improved, and the innovative research and development of some drugs has been completed, and it also has the ability to internationalize and export to the outside world. Many Chinese pharmaceutical companies have "innovated to go to sea", successfully achieved commercialization, and have also been internationally recognized.
Guo Rongrong, executive head of the medical and pharmaceutical group of the investment banking department of CICC
In the process of enterprises practicing digital intelligence, data, as the wealth of enterprises, has made outstanding contributions to the iteration of the entire business model. At the "Big Health Article - Butterfly Change, Expansion and Upgrading" roundtable forum hosted by Zhang Hao, editor-in-chief of The Economic Observer All Media Center, Liu Jingliang, deputy general manager of Omron Healthcare (China) Co., Ltd., said that data is the focus of chain pharmacies, and by introducing hospital equipment in chain pharmacies, consumers can also drain drugs for free.
Chen Yuzhong, chief medical officer of Eagle Pupil Technology, believes that medical AI companies should better play the role of the industry engine of data, make good use of computing power and algorithms, and clearly take the comprehensive feature of "high-quality, accurate, and cross-labeled" as the core of data. Obtaining well-structured, dimensionally rich data and widely applying it is the key point to achieve commercialization, "but the legal and compliant collection of data is currently a difficult point for enterprises." Mr. Zhang Zheng, COO of Beijing Maidi Pinnacle Medical Technology Co., Ltd., said frankly.
"Big Health - Butterfly Change, Expansion and Upgrading" Roundtable Forum
After the wonderful dialogue and collision of the round table, in order to explore the high-quality enterprises in Various fields such as retail, catering, medical and health in China, and discover more products and services that create a better life, Du Hui, general manager of the large consumer division of the Economic Observer, also launched the "2021 White Paper on a Better Life" project at the event site.
Du Hui, general manager of the large consumer division of the Economic Observer
The "2021 Good Life White Paper" will continue to discuss how to promote the coordinated development of "internal circulation and double circulation" as the background of discussion, exploring how enterprises can reconstruct the logic and chain of production, sales and service with digital thinking in the new consumption era; how to achieve digital and intelligent transformation of traffic, channels, marketing, business models and traditional enterprises under the background of the outbreak of "new economy"; how enterprises can do a good job in employer brand building under the trend of the new consumption era. Du Hui said that with great sincerity and 100% efforts, he hopes to pay tribute to enterprises, products and individuals who are committed to creating a better life through the white paper.
Not only that, in order to discover and show excellent leaders in the industry, and to find enterprises and individuals who have made outstanding contributions to the quality improvement and brand building of the industry, the forum also announced the 2021 Good Life Annual Award-winning Enterprises and the 2021 Beautiful Life Annual Award-winning Business Figures.
This article originated from the financial world