Elephant News reporter Jin Xiaoli
With the May Day holiday approaching, Didi predicts that the demand for taxis will increase by about 35% compared with the pre-holiday period, and the demand for taxis in third- to fifth-tier cities will increase by 50%. In order to pay tribute to the hard work of the drivers, Didi will issue more than 300 million yuan in driver rewards, and at the same time carry out a series of holiday driver care actions to serve the drivers and masters!
Holiday ride-hailing demand expected to rise by 35%
Didi Chuxing predicts that on May Day this year, the demand for taxis is expected to increase by about 35% compared with the pre-holiday period, of which the demand for long-distance travel has increased significantly, and the demand for taxis over 100 kilometers is expected to increase by 55%. Driven by multiple long-distance travel such as travel and returning home, going to large transportation hubs such as airports and railway stations will become the highest demand for cars during the May Day holiday, followed by the demand for leisure and entertainment taxis.
During the May Day period, the demand for ride-hailing in third- to fifth-tier cities has risen most significantly, and is expected to increase by about 50%. Weihai, Zibo, Qinhuangdao, Luoyang, Lishui and other tourist cities will once again usher in a large number of tourists on May Day.
During the holidays, many users chose to take "furry children" to take a hitchhike, and the number of bookings for hitchhiking with pets increased by 158% year-on-year. Weifang, Chongqing, Kunming, Linyi, Xuzhou and other places are popular destination cities for users to book holiday hitchhiking.
It is expected that the peak demand for taxis before the holiday will start at 16 o'clock on April 30 and last until about 20 o'clock. The demand for taxis to large transportation hubs such as airports and railway stations will rise significantly from April 29 onwards, peaking on April 30, and in addition, due to the impact of "spelling holidays", April 27 may usher in a small peak in the demand for taxis in large transportation hubs.
More than 300 million rewards to pay tribute to the driver's master
The driver serves the passengers well, and Didi serves the driver well. In order to pay tribute to the drivers who still stick to service and work hard during holidays, Didi will issue more than 300 million yuan in driver rewards, carry out a series of holiday welfare care activities, and provide drivers with charging and refueling related discounts.
Didi will issue more than 300 million yuan in driver rewards, and the online flow acceleration card can be purchased for as little as 1 cent, and the order flow will be increased by up to 30%, with a maximum reward of 20 yuan per order. The commission-free card has a cumulative commission-free period of up to 88 hours, and passengers pay 100% of the amount to the driver.
During the holiday, drivers can enjoy rich reward activities such as the award for completing the order, and the maximum increase in the turnover of the expansion card in rainy days by 50%, helping drivers to get more rewards for more holiday orders and increase income. At the same time, the platform continues to pilot holiday driver service fees in some cities to alleviate the tension between supply and demand during holidays, encourage masters to provide car services, and ensure holiday travel needs together. From April 30 to May 1, drivers who leave the car during the designated time period will be entitled to an additional 0.15 to 0.4 points for travel points, with a cumulative maximum of 0.9 points.
From April 28th, Didi will launch the "May Day Gift" activity, distributing holiday welfare packages to drivers in many cities, paying tribute to drivers and masters with a small heart! In addition, Didi will also carry out offline honorary commendations, driver welfare stations, driver family banquets and other activities in May to thank drivers for their support and companionship all the way.
The 165 yuan coupon package helps passengers travel smoothly on May Day
From April 26th to May 5th, users can participate in the "One Didi, Travel May Day" activity on the homepage of the Didi App, invite friends to help, and receive a coupon package of up to 165 yuan, including 11 yuan off 10 yuan express coupon, 10 yuan off 5 yuan carpool coupon, 50 yuan off 20 yuan hitchhiking coupon, 40 yuan off 20 yuan driving coupon, 300 yuan off 50 yuan car rental coupon, etc., limited quantity, first come, first served.
In order to allow users to enjoy a high-quality travel experience during the holiday, Didi launched the "Fare Guard", covering eight scenarios, such as detours, unused car charges, overcharging surcharges, and private price increase negotiations. At the same time, passengers can also manually select "Fee in doubt", and the intelligent customer service will verify and provide compensation protection, so as to ensure that the cost of each taxi is transparent and reasonable.
Car rentals in popular cities are expected to increase by nearly 4 times
Affected by the continued recovery of the domestic tourism market and consumers' enthusiasm for self-driving travel, the demand for car rentals during this year's May Day holiday is expected to surge. With the May Day holiday approaching, the car rental market has also ushered in a peak of bookings. Didi Car Rental predicts that orders for holiday car rental in popular cities have increased by nearly 4 times, and Beijing, Chengdu, Urumqi, Shanghai, Guangzhou and other cities have become popular destinations for car rental bookings during the May Day holiday.
From the perspective of the characteristics of car rental users, the post-00s have become the main force in the car rental market. They love to travel by car, pay attention to travel experience and comfort, and their choice of vehicle is more personalized.
Cycling tour Banna has become a new style of May Day tourism
In recent years, low-carbon travel has gradually become a fashion, and during the May Day holiday, the popularity of cycling in tourist cities will continue to rise, and the number of shared motorcycles in Xishuangbanna, Hohhot, Pu'er and other cities will increase significantly. Among the first-tier cities, Chengdu, Guangzhou, and Shanghai will usher in the peak of shared bicycle riding on the first day of the holiday.