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Tao Yuanming: Is it true that Gong Wenxiang, the godfather of micro-business, declared bankruptcy?

author:Write Tao Yuanming

These days, the whole network is discussing one thing, the godfather of micro-business Gong Wenxiang declared bankruptcy, the authenticity behind it.

There are also several different voices on the Internet, one of which is that Gong Wenxiang is speculating about the new private domain community in the name of bankruptcy, and the other is that Gong Wenxiang has been showing off his wealth in the past few years, being too high-profile, and being investigated and punished by the state is a good thing.

In fact, I quite admire Teacher Gong.

Not to mention that Teacher Gong is more than half a hundred years old, every day with passion to send circles of friends, shoot videos, write Microblogs, Teacher Gong faces many setbacks on the road to entrepreneurship, still has a strong heart, eats well and sleeps well, which is worth learning from many post-90s entrepreneurs.

In 2014, I was a sophomore in college, when I registered my own Weibo account (Weibo: writing Tao Yuanming), at first it was pure Xiaobai, bored to brush Weibo, did not think about doing Weibo marketing at all.

Later, by chance, I paid attention to the Weibo e-commerce circle, and the more influential e-commerce circles at that time were Teacher Gong, Jiang Hui, and Da Xiong.

At that time, Mr. Gong was still one of the top three e-commerce self-media, working tirelessly, and published his views and trends in the e-commerce industry on Weibo every day.

As a small white, I admire the influential big V in the industry, and I feel that the big V is an omniscient existence.

Later, one day, it was announced that it would transform the micro-business self-media and shout for the micro-business industry, the main source of income was the electrocution community, and the second was to attend the micro-business brand side activities and endorse the brand side.

In the next few years, it should be the most brilliant time for Teacher Gong to start a business, and it will be smooth sailing.

At its peak, five employees earned 50 million yuan a year and were the most successful self-employed people in China.

To tell you the truth, I am definitely red-eyed, self-media monetization to the extent of Teacher Gong, that is really the top level, so in the middle of 19 years to join his electrocution community, want to see if it is a hidden dragon Crouching Tiger or a swagger?

Electrocution club is a link-type community, equivalent to doing an Internet ecology, the network gathered a large number of marketing planning, micro-business, e-commerce, community, training and other entrepreneurs in different industries, by the official as an intermediary to play an endorsement role, to promote mutual cooperation between members.

When Douyin began to catch fire in 2018, Teacher Gong plunged into Douyin, filmed drama strips every day, and gained the first batch of fans by throwing money, but this group of fans was not accurate enough, and more than 95% belonged to onlookers (no ability to pay).

Since there is no ability to pay, watching videos is just self-hi, and this kind of fan has no value in raising for a long time.

In the business, Teacher Gong prides himself on cutting leeks specifically, harvesting a batch of leeks (fans) with the wrong color, and the first reaction is naturally to adjust the content, reduce costs, re-exert efforts, and rely on marketing depth to harvest the second batch of accurate fans.

Therefore, Teacher Gong was painfully determined and decided to start trying oral broadcasting, and found that the vibrato dimensionality reduction hit the micro-business, and it ended up for a period of time.

In the middle, it has also been broadcast live for 100 consecutive days, and it has not been able to do vibrato, which shows that vibrato is extremely repulsive to micro-businessmen, and believes that micro-chambers of commerce will destroy the ecology of vibrato.

Since you are here to make trouble, you will simply strangle it in the cradle, and you don't need to live anyway.

Last year, we launched a video number, launched a video number community, and this year we ran an online escort camp, held a live broadcast, held a forum, a private board meeting, and finally completely transformed the private domain.

In the past, the most valuable thing about Teacher Gong was controversy, but whenever Teacher Gong was mentioned, it must be linked to showing off wealth, red envelopes, etc., and he has been standing on the cusp of the storm over the years.

In the second half of this year, since Sydney was found to have evaded tax evasion, Teacher Gong has not been spared.

However, I believe that with Teacher Gong's good mentality of trickling water and 250,000 friends in the private domain, even if it can't go back to the peak of the past, the recovery of 80% of the skills is still just around the corner.

There is no need for everyone to fall into the well or something, rationally eat melon, after all, Teacher Gong has indeed helped a lot of people, which is beyond reproach.

Seeing that there is a comment on the Internet that is like this, Teacher Gong must make more money doing marketing companies than now.

It is true that Teacher Gong, as an old driver of the Internet, has a set of his own routines for marketing and content, because he is well versed in human nature and knows how to drive from the perspective of human nature to achieve the purpose of communication that he wants.

The bankruptcy announcement released this time has caused an uproar on the Internet, and even several large new media officials are also discussing it.

This set of cloudy operations, let alone saves seven figures of advertising fees.

As for bankruptcy, I think it should not hurt the bones, because Teacher Gong attaches importance to cash flow in entrepreneurship and has always followed the principle of collecting money first and doing things later.

Bankruptcy should not be enough, at best from scratch.

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