The Volkswagen ID family of electric vehicles has launched three models in the domestic market, including the compact sedan SAIC Volkswagen ID.3, the compact SUV Volkswagen ID.4, and the medium-sized SUV Volkswagen ID.6, of which ID.4 and ID.6 have SAIC Volkswagen and FAW Volkswagen versions respectively, with only nuances in appearance.
After the launch of the Volkswagen ID family electric vehicle, sales have risen all the way, and the latest data is that monthly sales have exceeded 12,000 units. The more entry-level and lower-priced ID.3 has just been launched, and it is expected to further increase the sales of the ID family.
In order to enhance the market performance of the ID family, Volkswagen also used eighteen martial arts. For example, preferential treatment is given to employees for in-app purchases. However, all automobile companies will have certain discounts for employees to buy cars, not Volkswagen. Even if you do it too much, don't buy your own products and don't let you into the parking lot.
Not long ago, there were also Volkswagen dealers who gave a large preferential range for ID electric vehicles, but they were quickly stopped and punished by dealers. It can be seen that under the pressure of double integration, Volkswagen is still more urgent for the sales of electric vehicles, but it does not want to affect its price system.
The latest promotion policy is the introduction of a battery rental program. For example, if Volkswagen ID.6 chooses battery leasing, the purchase of a car will be reduced by 80,000 yuan, which means that the minimum model can be picked up less than 140,000 yuan, plus insurance and license plate, less than 150,000 can be on the road.
80,000 yuan battery lease can be divided into 7 years and 84 months on a monthly interest-free installment, note that it is interest-free, as long as less than 1,000 yuan is paid every month. Moreover, after the expiration of the lease period, the property rights of the battery belong to the owner. In the same way, Volkswagen ID.3 can reduce battery leasing by 60,000 yuan, and the minimum is less than 100,000 yuan to pick up the car. Some netizens said that volkswagen ID.3 did this, and even launched an attack on the lower level of BYD dolphins.
In fact, the battery rental model is not the first of the public, the country should be the first to engage in this kind of play, the purchase of a car can choose to rent a battery. However, Weilai needs to rent with the car for a long time, and the battery property rights do not belong to the owner, which is different from the practice of volkswagen.
Of course, Volkswagen's so-called battery rental service is more like an interest-free installment service for car purchases of a certain amount. But regardless of its true nature, it is generally a profit-making promotion. It is believed that with the blessing of good product strength and various promotions, the sales volume of the Volkswagen ID family can continue to rise. China's new powers have to be careful.