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What enlightenment does the People's Daily blockbuster article "Must Achieve High-quality Development" for enterprises and individuals?

author:Zhang Lijun said management

This article was first published from the public account Zhang Lijun

First of all, we need to know why we should pursue high-quality development.

From a macroscopic point of view, the main contradiction in our society has been transformed into a contradiction between the people's growing need for a better life and unbalanced and inadequate development.

Once, we thought about the question of "whether there is any", such as wanting to dress warmly and eat enough before, which has long been satisfied, and everyone has higher requirements for a better life, so the pursuit is "good or bad".

It's easy to produce basic and cheap stuff, but there's no shortage of them now. Good things are needed.

Producing good things, but also making them affordable, so that more people can enjoy the fruits of development, in essence, is to "common prosperity".

So high-quality development.

In the past, it developed rapidly and was very effective, but now, more and more problems have been exposed to energy resources and the environment, that is, the quality of development is not high.

We also need to enhance the attractiveness of the Chinese market and the international competitiveness of Chinese enterprises, how to achieve Chinese manufacturing to go abroad? It must be supported by a high-quality manufacturing industry.

So how? There is a general direction, "we must adhere to the unity of innovation, coordination, green, open and shared development." ”

Innovation is the first driving force for high-quality development, and today we focus on innovation.

In the economic system, we have areas that are close to modernization, some are still semi-modern, and some are inefficient and obsolete.

Therefore, we must develop high-quality and enter modernization together.

In the past, I have also mentioned that in the era of industrial Internet, every industry is worth redoing with digitalization.

What kind of enlightenment does high-quality development have for us?

If you are a large enterprise, the article also proposed that China's large enterprises have a large but not strong situation, although in the past two years, The number of enterprises ranked among the world's top 500 enterprises in the world has ranked first in the country, but it mainly depends on the scale, innovation leadership, international competitiveness and world-class level There is still a gap.

"We Must Achieve High-quality Development" mentions that "we do not engage in egalitarianism, do not engage in killing the rich and helping the poor."

Therefore, for large platforms, China is strengthening supervision while encouraging platforms to continue to innovate and cultivate world-class platform enterprises.

Large enterprises are still very promising, and competitive enterprises are the micro foundation for high-quality development.

But for large enterprises, innovation is also very important, in the past many companies because they did something right, achieved rapid development. But success is not sustainable, if the company can not achieve continuous growth, it will go downhill, so we must continue to innovate.

Innovation also includes many aspects, but also divided into small innovation and large innovation, can efficiency innovation, product innovation and so on. Only innovative enterprises will have a future.

In contrast, which industries have a better future?

In the future, new infrastructure (5G, UHV, smart grid, data center, industrial Internet of Things, etc.), carbon neutrality (photovoltaic, wind power, new energy, energy storage, etc.) and digitalization must be the trend of the times.

As mentioned in the article, it is necessary to deepen the structural reform of the financial supply side and achieve a high-level cycle of "science and technology-industry-finance", and the capital market will also focus on high-tech enterprises.

What if it's not a big business, it's a small business?

"Must Achieve High-quality Development" mentions that small enterprises have strong vitality, but their market competitiveness is weak and their upgrading capabilities are insufficient.

So what to do? It is necessary to unify the entrepreneurial spirit of daring to take risks with the standardization of corporate governance.

This is also what I always tell you, management must be from extensive management to refined management, fine management is to standardize and improve efficiency. But it's not enough to improve efficiency, it's also about innovation.

A large number of private enterprises should develop in the direction of "specialization and special innovation", that is, to be specialized, refined, specialized and novel small and medium-sized enterprises.

How to understand? Teacher Liu Run told a very interesting case.

In the lithium battery industry, the Ningde era is the boss, the scale is particularly large, if you enter this industry, you may have a hard time doing it But there are also ways, such as you do power batteries, then I do not do power batteries, I do energy storage batteries, I do an area that you despise, areas that you lose money on your scale, and even areas that may not attract your attention at all.

So this is a matter of strategic choice, you take the "specialized and new" route, do more and more professional, more and more have their own characteristics, customers need you, customers can not do without you, you have the opportunity.

This is the "second place strategy", which is very helpful in terms of strategic entry. I don't do the first place, I want to do the second place, when I find a point, do deep, do thoroughly, can also do well.

Sometimes the second-place strategy can often create a subdivision industry, and then revitalize the entire industry. And sometimes it has to rely on technological breakthroughs.

Therefore, as an enterprise, we must be professional, honestly think about the needs of customers, create value for customers, and make their own characteristics, such enterprises must have opportunities and can withstand tests in the market.

As stated in "High-quality Development Must Be Achieved", high-quality development ultimately depends on high-quality talents.

If enterprises want to continue to develop, they must enhance their overall capabilities and overall quality, and relying only on the personal qualities and ingenuity of leaders cannot ensure the progress and development of the organization. Therefore, to build a learning organization, the best organization of the future is the one that enables all members to work together to use their talents and continue to learn.

Only in an open environment, all-round training, introduction and good use of talents, in order to provide strong support for high-quality development. GeEg and Huawei are good references, and Jack Welch has always emphasized that GE is a borderless learning organization that has always been mentored by companies around the world.

Founded in 1987, Huawei, more than 30 years of growth, from a small company to the industry leader, the current Huawei company mastered the technology patents has been in the leading position in the industry, which has to be said, part of the organizational learning and innovative learning brought about by the results.

Only when the individuals in the organization are strong can the enterprise be competitive. And every organization is strong, and the country will be strong.

Nine years ago today, President Xi Jinping first proposed the "Chinese Dream", which is to realize the great rejuvenation of the Chinese nation. How?

As President Xi jinping said, "The Chinese dream is the dream of the nation, and it is also the dream of every Chinese, and everyone needs to work tirelessly for it." ”

To realize the Chinese dream, we must have a sense of responsibility, and we must rely on the spirit of hard work.

As an enterprise, we must honestly run our own enterprises, and strive to produce high-tech, high-quality, high-standard products with technical content to meet people's growing needs, which is supply-side reform.

You do a good job in products and services, provide more value, that is, contribute to the Chinese dream.

How can we, as individuals, contribute to the Chinese Dream?

In fact, it is not complicated, that is, we perform our duties, everyone is working diligently in the post, but we must continue to improve, become a learning worker, make ourselves more "professional", and create extraordinary performance in ordinary posts.

It is also very valuable to be a good person, to make yourself a better person, not to be afraid of difficulties, and to strive to achieve your dreams.

As President Xi Jinping said: "Ordinary casts greatness, heroes come from the people, and everyone is remarkable!" ”

So we will eventually achieve common prosperity, will eventually realize the Chinese dream, at this moment, look forward to!

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