Uncle Cao in Hunan has no money at home, his son is also working outside, he set up a small stall to sell cold noodles, he did not expect to earn 1.5 million in just one year, how did he do it?
Uncle Cao is a bitter person, his wife died of cancer in his early years, his son saved some money while working outside, and later met a woman from a foreign country, who was supposed to be a bride price for marriage, he even met the woman's parents, and the result was a scam, not only the son's savings were gone, but the tens of thousands of yuan he took out were gone.
This incident made Uncle Cao angry enough, and his son was sad and angry, and from then on, his son seemed to have become a walking dead, basically losing contact with his family except for the New Year's Festival.
Although his son will also give Money to Uncle Cao every month, Uncle Cao still hopes to make money on his own, he can still move, can work, and wants to share more pressure for his son.
It is precisely because of this that Uncle Cao began to set up a stall to sell cold noodles, he used to sell cold noodles, and now he is older, although he is born, but the basic steps he still knows.
However, although Uncle Cao did not forget how to make cold noodles, he forgot that the times have changed, and now young people choose more and more diversified, and not many people will choose to eat cold noodles.
Therefore, after Uncle Cao set up a stall, the business has not been too good, basically among the customers passing by, only one or two of the 10 will come to consume, so of course it is not okay to do business.
Fortunately, Uncle Cao's popularity is good, his friends came to find me, hoping that I can provide him with some help, to tell the truth, to this kind of cold noodle stall to do marketing programs I am still the first time, in order to ensure that I made the marketing program is suitable for Uncle Cao, I also went to the stall place to roughly investigate, spent almost a week to develop a corresponding marketing plan for him.
In the end, as I expected, after using the marketing plan I provided, Uncle Cao's business began to get better and better, basically every day you can see the cold noodle stall surrounded by people, and it is precisely because of this that Uncle Cao was able to earn 1.5 million in just one year.
Of course, the activity (industry) cases cited here are only a few ways to do it, and there are more strategies and "routines" in my column about physical store operations, if you are interested, you can click to watch and recharge yourself.
I believe that many friends will be very confused when they see here, I want to know what kind of marketing program I provide for the noodle stall, don't worry, let me briefly introduce it to you.
[1] Eat one bowl of cold noodles and get two bowls
Consumers like to take advantage of small bargains, so I let Uncle Cao engage in a preferential activity, that is, as long as the customer comes to eat a bowl of cold noodles, then send two bowls, the preferential strength of this activity is still OK, although the price of two bowls of cold noodles is not high, but in the eyes of consumers, the cheap is not only the money of these two bowls of cold noodles.
Relying on this activity, a large number of customers have gathered around the cold noodle stalls, and consumers have a herd mentality, so the surrounding customers see that the cold noodle stalls are surrounded by so many people, and they have run to the cold noodle stalls.
There may be many friends who see here and are still very confused, if this is the case, then how can the cold noodle stall make a profit? In fact, this is all very simple, let me analyze it for you.
【1】Customers can be invited to enjoy benefits
After all, the cold noodle stall is a small business, if the customer eats a bowl and gets two bowls, then the cold noodle stall will definitely lose money, so if the customer wants to enjoy the benefits, there is a requirement, that is, the customer needs to invite another customer to consume first.
In this way, it is actually to eat two bowls and get two bowls, for the cold noodle stall, although it does not make too much money, but at least it will not lose money.
Doing business is like fighting a war, it has to be done step by step, so as long as you can protect the capital, it is actually the first step to achieve profitability.
[2] Drainage to make money
For the cold noodle stall, this trick is the real money, now in this era, traffic is king, who has mastered the source of customers, who is the "big brother", and because the cold noodle stall engaged in this activity, so the cold noodle stall also mastered a large number of customers.
Uncle Cao found many merchants and said that he wanted to cooperate with them to divert consumers over, and these merchants of course agreed, because Uncle Cao did not charge money, but 6% of the consumption amount of these customers was diverted to Uncle Cao, and most merchants agreed.
Of course, in addition to this trick, there are many other ways to make money, don't look at just a small noodle stall, as long as the idea is opened, then it becomes a front end of drainage, can achieve huge wealth growth, if you want to know more business logic, you can take a look at my column.
The idea is not right, how you play is a loss of money. If you are not good at doing business now, it is recommended that you take a look at it and learn more about how others play.
So no matter what you're doing, you can also engage in a similar campaign, or find a marketing plan that suits you better in the column below.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.