As part of this year's Melbourne Fashion Week, some of Australia's most exciting designers and brands will showcase their products against the backdrop of iconic urban spaces. The week-long event will kick off from the 15th with the Australian edition of Vogue at the Royal Botanic Gardens' Secret Garden Runway.
Over 100 events and catwalks
Miragenews reported that Melbourne Fashion Week will take place from November 15 to 21, with more than 100 events and catwalks, attracting more than 250 designers and 300 retailers. This year's Melbourne Fashion Week includes emerging, independent and established designers and brands with a focus on sustainability, inclusion, celebrating Aboriginal and Torres Strait Islander culture and diversity in australia's fashion industry.
As the opening show of this year, Vogue Australia's outdoor fashion showcase at the Royal Botanic Gardens will take attendees to a beautiful and optimistic place, with 2021 National Aboriginal Fashion Award winners Ngali joining Aje, Akira, Helen O'Connor, MAARA Collective, Alemais, Leo Lin, nevenka, Ginger & Smart and Asiyam.
Other notable venues hosting the Melbourne Fashion Show include seawalks at SEA LIFE Melbourne, the Melbourne Cricket Stadium (MCG) underground car park and the Seafarers Bridge.
It is understood that this year's Melbourne fashion show will also showcase a pop-up fashion show of local designers, eight fashion capsules displaying the works of dozens of designers and artists scattered around the city, and online dialogue activities, allowing industry experts to unravel related topics and a set of independent activities.
More than half of the events are free to attend
Giving much-needed impetus to the retail and hospitality business, Melbourne Fashion Week ticket holders will receive exclusive "drink and eat" offers from places like Bar Bambi, Longrain, Chancery Lane, Calia Emporium and Bar Lourinhã, as well as the opportunity to shop for fashion show apparel in stores and online.
In addition, more than half of Melbourne Fashion Week events are free to attend, and after each event, all ticketed fashion shows will be available to watch online.
As a carbon neutrality event, Melbourne Fashion Week is the first of its kind to be certified by the Federal Government's Climate Positive Scheme.
In addition, this year's Melbourne Fashion Week will continue to support students and emerging designers, and the popular Student Collection Fashion Show and Student Designer Awards will also return.
The Melbourne City Council and Vogue Australia will join forces again this year to host American Express Fashion Night to give back to consumers and the city.
Last year attracted 150,000 people to participate
In response, Melbourne Mayor Sally Capp said, "We are delighted to host Melbourne Fashion Week and celebrate Melbourne's renowned leaders in fashion, retail, art, food and culture. Last year's event attracted nearly 150,000 people to face-to-face events, and another 500,000 people fully participated in online events. ”
Roshena Campbell, principal consultant at City Activation, also said, "We know that Melbourne Fashion Week has provided a significant boost to the local economy. Last year's event brought in $29 million in revenue for Melbourne. The event will support our fashion and retail sectors, making a significant impact on businesses in other cities who will benefit from increased visits and consumption. ”
For more information, please visit the official website www.melbourne.vic.gov.au. (Noi Compiled)
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