Actor Han Caiying confirmed to play the heroine of IHQ's first drama "Desire", and partnered actor Lee Ji-hoon. This drama mainly tells the suspense story of infatuated love between four men and women with various desires such as success, revenge, children, love, etc., and will be directed by Director Guo Jiyuan of "Cuckoo's Nest" and "Let Go of Fate", and written by Park Ji-hyung of "Let Go of Fate", filming is expected to start in June, and the goal is to be broadcast in September.
After 2 years of return, Han Caiying will play the role of "Han Cailin" who is full of sparks of desire in the play, she is both rich and capable of the CEO of a makeup company, who will stop at nothing to get the man who accidentally enters his new house, and is a character full of desire. Lee Ji Hoon plays a character who pursues evil for justice, fighting him because his desire is injured.
IHQ will launch a comprehensive entertainment channel on July 5, and "Desire" is its first TV series since its opening, so high hopes are high. In addition, IHQ will start with this drama and produce a number of original dramas.
IHQ announced that the opening plan is "to strengthen the corporate brand, open a channel of the same name, positioned as a comprehensive entertainment channel that broadcasts original programs such as variety shows, TV series, entertainment news, etc., and strengthen the competitiveness of the world content market." IHQ president boasted about Haikou: "Within three years, we will create a second tvN, starting with the TV series "Desire", investing 25 billion yuan in variety shows, the first target is tvN and "Penthouse", and the ultimate goal is international media companies." ”
IHQ and the well-known TV drama production company Victory Content have teamed up to launch a 100-episode Daega costume drama "The Legend of the Princess of Korea" in addition to "Desire". The play will tell the story behind the rule of the Joseon Dynasty, depicting the life of the princess who rules the country and secret affairs with the king, and composes the love and infatuation of the princess. In addition, several original variety shows will be produced and broadcast. Regarding the ratings, the president of IHQ said that he did not hope to start the IP sign of IHQ and grow into tvN2.0 within three years.
IHQ has produced hit dramas such as "Deep Roots", "Arbitrary Attachment", "When You Sleep" and victory Contents has produced "War of Money", "Bali's Story", "Moonrise River" and other dramas in the past, and the works after co-production are very exciting. In addition, the casting of the other three men and three women of "Desire" is also very curious, compared with the gorgeous lineup of "Penthouse" starring, "Desire" will appear in what kind of lineup, look forward to it together!