In the "807 Incident" in which 250,000 Ali people feel the same shame, the popularity of the soaring not only Wang Mouwen, Zhou Mou and other parties, but also a vote of Ali middle and senior management who have been complained about, Ding Dong's reply post was scolded by all, and the response of the Daniel Zhang on the intranet is still spread as an online paragraph along with "grabbing the moon cake".
However, the most popular topic in the outside world is a woman named Jiang Fang.
Mentioning Alibaba's Jiang Fang, a netizen who has slightly dabbled in business gossip, a series of vivid stories can immediately emerge in their minds.
You know, Alibaba has always had the practice of "taking flower names", for example, the current CEO Daniel Zhang's flower name is "Xiaoyaozi", and the flower name of Wang Mouwen, who was dealt with in this incident, is "Qu Yi".
It is said that Jiang Fang did not have a flower name, but the outside world gave her a rather unauthentic but very loud nickname, called "Extinction Master Tai".
It is said that this is a woman who "walks sideways" in Ali, checking Ma Yun's employees, and once even opening 7 executives, she is really fearless.
What is the origin of this Jiang Fang, who is known as "Ma Yun JinyiWei" and "Ali Iron Lady" by the outside world?
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To this day, when mentioning the "Ma Yun beheaded Wei Zhe" incident ten years ago, Ali people still have lingering palpitations, in this personnel earthquake that shocked Ali, there is a person whose name is particularly noteworthy, she is Jiang Fang.
Ten years later, in the "807 Incident", Jiang Fang's name is still among the best, and when the company's initiatives are announced to the public, the picket organization led by Jiang Fang is still the number one useful team within Ali.
As we all know, Alibaba was founded in 1999, and now every employee of Alibaba has his own job number, and the higher the ranking, the earlier he joins Alibaba.
For example, in the "807 incident", Ding Dong, who was scolded to doubt his life, had a work number of 499, and Ali people mocked her as "as an old employee of Ali, the reply is full of intelligence and indifference."
The three-digit work number is already an old employee in the eyes of the younger generation of employees, so Jiang Fang, who has a work number of 13, is undoubtedly a senior at the senior level.
In fact, Jiang Fang is indeed a veteran figure of Ali.
In 1999, Ma Yun called the "Eighteen Arhats" to establish Alibaba, and among these eighteen people was Jiang Fang, who graduated from Hangzhou Institute of Electronic Engineering and was a student of Ma Yun, who was infected by him and followed him to start a business.
Nowadays, Jiang Fang seems to be lucky, and she often jokes herself: "If I want to join Ali today, then my resume may not be able to enter." ”
It can be seen that a person's success depends not only on personal efforts and struggles, but also on the historical process, the so-called historical process, which is an opportunity today.
Jiang Fang's opportunity is certainly the best, but in order to stand firmly in Ali for more than 20 years, to become the chief human resources officer of Alibaba Group, it is not enough to rely on luck, Jiang Fang must have two brushes.
To understand Jiang Fang's strength, we must start from Alibaba's famous "Ma Yun Beheading Wei Zhe Case", "Juhuasuan Corruption Nest Case", and "Mid-Autumn Festival Mooncake Case".
Almost every time Alibaba has a liquidation of personnel problems, there is a figure of Jiang Fang.
In 2011, Wei Zhe, then president of Alibaba's B2B business unit and executive vice president of the group, was one of the most proud generals under Jack Ma, responsible for all matters of Alibaba B2B Company, scheduling and operation to be handled by him alone.
At the end of last year, Jiang Fang, as the co-founder of Alibaba, was sent by Ma Yun to Alibaba B2B Company to investigate the integrity and safety of Chinese suppliers, which was originally a routine investigation, but the ordinary investigation was found by Jiang Fang to have big problems.
Based on the spirit of values that Ma Yun injected into Ali people, Jiang Fang is full of faith in her position, and when she was sent by Ma Yun to investigate the issue of integrity and security, her understanding of her identity was "punishing all bad people who will stop at nothing to make quick money."
Unfortunately, at that time, in the B2B sales position, there were many employees who were suspected of fraud, holding bribes from fraudulent suppliers in one hand and company commissions in the other.
At that time, B2B companies were complained that there were customers among the scammers, which were 20 times more than in 2008, and Jiang Fang, who found this, was really angry, and with an angry mood, Jiang Fang wrote an email to Ma Yun:
“...... In 2010, the number of buyers who came to complain that they were scammers increased 20 times every month compared to 2008! I also found some sales, and one person signed in dozens of scam companies, and even took the company's commission in one hand and the bribe from the scammer in the other! What an infuriating TMD! Now I am particularly glad to have transferred me to manage this business, and the cause that everyone had worked so hard to do in those years could not be destroyed in the hands of a bunch of scammers! ”
Jiang Fang is the elder of the company, and Ma Yun has a common experience, and she is not shy about her emotions.
Ma Yun said in an interview with Forbes (Asian version) that this email with Jiang Fang's rough mouth was something he saw by chance, and it was precisely the other party's rude words that aroused Ma Yun's great concern, and he immediately called Jiang Fang and Wei Zhe to understand the situation, which led to the later "Wild Wind Action".
Jiang Fang's persistence and the maintenance of Ali's values drove the direction of the whole incident, when Wei Zhe, president of B2B Company, and CoO Li Xuhui did not realize the seriousness of the problem at first.
No one would have expected that the outcome of this incident would cause a huge personnel change in Ali, it can be said that without Jiang Fang, there would be no subsequent fierce wind action, let alone ask Guan Mingsheng, who has been retired for many years, to set up an investigation team.
It will not cause Wei Zhe, Li Xuhui and many middle-level leaders to leave.
It is said that at the final meeting of the B2B company, Ma Yun, who was angry, smashed two cups in a row and said angrily: "If you do business like this, then I would rather shut down this company." ”
There was no doubt that Jiang Fang did not know the final result, nor did she have the intention of harming Wei Zhe, but even if she knew, she would certainly not gently reveal it.
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Jiang Fang's values are inherited from Ma Yun.
When Alibaba was founded, it encountered many difficulties and passed countless difficult moments. One year, Alibaba encountered problems in the mall, and the company's turnover could only last for half a year at most.
At this time, there were two orders that were enough to relieve the pressure, but Ma Yun rejected these two orders after thinking about it, because both orders required rebates, which he believed was not in line with Alibaba's consistent insistence.
In a meeting with the company's key members, Ma spent several hours convincing the management, and even so, everyone, including Jiang Fang, was skeptical at the time, and they could not understand Ma's insistence.
But Ma Yun believes that if a company wants to go long, values are very important, and perhaps these two orders can be interpreted as a life-saving medicine for the company's survival, but once it is accepted, the company's boundaries in the business will be blurred from then on.
What is the time of survival still needs to be defined, when this kind of order can be received will also be controversial, once such an opening, it will be opened wider and wider, and the final result is the collapse of Ali's values.
Ma Yun's persistence infects Jiang Fang, for many years, in the personnel management position, she is like the iron law of Alibaba's life, guarding the internal order for Ma Yun, which can really be called Alibaba's "Jinyi Guard".
On the Internet, Jiang Fang was rumored to have her own army of women and daughters, specifically picking up violations internally, which has no credibility, but Jiang Fang is indeed conscientiously maintaining internal discipline.
One year, as the Mid-Autumn Festival approached, the company hung the mooncake gift box as a benefit for employees on the Ali intranet for employees to exchange for themselves.
However, several programmers jointly wrote a code to snap up mooncakes, and one person snapped up multiple copies of mooncakes, and after this matter was discovered, 4 programmers were dismissed at one time.
Jiang Fang and Ma Yun agreed that such behavior violated Ali's concept of integrity, preferring to "kill" them all at once rather than leave a black sheep.
Jiang Fang has been the chief human resources officer of Ma Yun, until Ma Yun stepped down, she is still the deputy chief chief human resources officer of the current CEO Daniel Zhang and the special assistant to the international business of the Daniel Zhang.
When Ma Yun handed over the "Ali Integrity Compliance Department" to Jiang Fang, he once said: "Jiang Fang can check anyone in the company, except herself." This undoubtedly handed over the "power of life and death" of the entire company on the issue of integrity and business style to Jiang Fang.
What Ma Yun did not expect was that not long after he delegated his power to Jiang Fang, he experienced being "thoroughly investigated" by Jiang Fang.
At that time, Ma Yun sent a report to Jiang Fang's integrity compliance department and wanted to establish a Yunfeng Fund, but after Jiang Fang saw the report, she believed that the establishment of the Yunfeng Fund conflicted with Ali's current business.
In addition, the report was poorly planned and required reasonable revision before approval could be approved.
Ma Yun, who said nothing in the company, suddenly found himself restricted, but he was not only not angry, but he was very happy that he chose the right person, thinking that only someone like Jiang Fang who dared to adhere to principles could manage the company well.
Therefore, in Alibaba's "Juhuasuan corruption case", Jiang Fang insisted on a thorough investigation and eventually sent seven executives to prison at one time.
In 2012, Jiang Fang received a report that someone had entered Juhuasuan through improper means, and a pit had sold for millions, and she began to investigate after receiving the news.
As a result, in the process of investigation, a series of corruption cases were found, and the entire chain showed a collapsed pattern of corruption, at this time Jiang Fang did not dare to investigate.
She asked Ma Yun, and Ma Yun said such a sentence: "Even if you don't want this business, you must keep Ali's values." ”
Ma Yun's words gave Jiang Fang confidence, and later, Yan Limin, the former general manager of Alibaba's Juhuasuan, was criminally detained on suspicion of "accepting bribes from non-state workers" and eventually sentenced to 7 years in prison.
In this incident, Alibaba fired a total of 21 employees, which is another major earthquake in the history of personnel changes.
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Jiang Fang's "glorious deeds" in Alibaba are numerous, such as Shi Miao, who punished Cainiao Network in 2016, Kong Qi, vice president of Alibaba Pictures, and Yang Weidong, the former president of Youkuyuan, in 2018.
Behind every deed of keeping Ali's red line, you can see Jiang Fang's efforts, although this person has different reviews in the outside world, but in the Ma Yun era, she is undoubtedly the biggest contributor to safeguarding Ali's values.
The so-called one dynasty and one courtier, after Ma Yun left office, Daniel Zhang to take over as CEO, and now although Jiang Fang is still in the position of chief manpower officer, she has changed from the main to the deputy, and she still organized an investigation team after hearing about the 807 incident.
The outside world generally believes that Jiang Fang's execution depends on the attitude of the company's helmsman, rather than expecting Jiang Fang to have the courage of the "Iron Lady", it is better to say that the Daniel Zhang has the determination to investigate thoroughly to the end.
However, from the perspective of the Jiang Fan incident, Ali's values now seem to be covered with an invisible veil, right and wrong, and may take time to clarify, but in any case, Jiang Fang is a legend of Alibaba.
Author: Black Cat