On the 15th, at the strategic investment and cooperation conference between LeTV and Sunac, Sun Hongbin counted the details of the cooperation. (Courtesy of the organizer)
Zhongxin Jingwei client January 15 (Shi Chen Wang Hammer) has only been acquainted for 36 days, the first meeting has been talking freely for 6 hours, Sun Hongbin used a strategic investment of 15 billion yuan to solve Jia Yueting's financial shortcomings in the non-automotive sector business at one time... At the strategic investment and cooperation conference jointly held by LeEco and Sunac on the 15th, more details of cooperation between the two sides were disclosed.
As a real estate company, Sunac's first cross-border large-scale investment in LeTV was once the focus of media speculation.
"In fact, before this cooperation, Mr. Sun and I did not know each other, nor did we meet." Jia Yueting, founder and chairman of LeTV, said when reviewing his acquaintance with Sun Hongbin, chairman of Sunac China. He introduced that a month ago, under the recommendation of He Jingang, chairman of Gezhouba Real Estate, he and Sun Hongbin had a very important conversation. In Jia Yueting's words, it is described as "as it is at first sight".
"We talked freely for 6 hours, from 6 o'clock to nearly 1 a.m., and the conversation was very warm. Just during that period, also talking about LeTV's next plan, Sun Zong (Sun Hongbin) said wait, we are not only going to talk about the project today, it is possible to talk about strategic things, including being more interested in your overall war investment. ”
For the reasons for investing in LeTV, Sun Hongbin frankly said that this is his first cross-border investment in the real estate industry, and it is also the first time he has made an investment intention after talking with Jia Yueting. In his words, it is "investment impulse", "one is that the logic of LeTV's ecological development strategy is clear and the right way to play, and the other is moved by the dream and spirit of Yueting." ”
Sun Hongbin introduced that since the initial interview, in these 36 days, he led the team to fully understand LeTV's financial situation and team status, "I know LeTV better than LeTV. ”
In addition, Sun Hongbin also invited Liu Chuanzhi, Lu Zhiqiang, and PwC and other institutions to investigate LeTV to understand the connotation of LeTV's ecology, LeTV's strategy and logic, and the relationship between LeTV's three businesses.
He admitted that he had heard a lot of opposition during this period, but "I think Lao Jia's strategic thinking is clear, and the logic and tactics are right." The most important thing is that Lao Jia has a very rare entrepreneurial spirit in this era. ”
According to Jia Yueting, Sunac's investment "solved the financial shortcomings of LeTV's non-automotive business at one time." ”
Jia Yueting said that the introduction of Sunac has at least three meanings for LeTV: First, LeTV has ushered in the second largest shareholder in the history of development for the first time, "LeTV has always been a company that has been a lone wolf, fighting alone, dreaming of becoming a lone hero, and now introducing Rongchuang as a strategic partner means that we have a strong strategic alliance and have our own dream partner." Together, the two sides truly form a strong synergy, symbiosis, win-win and sharing. "Second, the two sides will carry out a series of in-depth and comprehensive cooperation in many fields such as Internet + real estate," LeTV will never directly enter the real estate industry, but we will change the industry through the concept of ecological openness, and work with Sunac to promote the traditional real estate and smart home industry into the Internet ecological era." "The third is to introduce Sunac to help LeTV improve its company operation and improve the governance mechanism," 15 billion funds are in place, which helps us solve the fund shortage in a one-time system." However, for LeEco, it is important to improve the governance mechanism and enhance organizational capabilities to solve problems in its own development and achieve healthy development. ”
In this regard, some insiders commented on the client (WeChat public number: jwview): "What LeTV does is not accustomed to being understood, because from our current understanding, there is no such thing." But the operation and development of enterprises are not static. For the question that "LeTV is playing capital operation, not doing practical things", the person believes that it is obviously not, "Using the Internet to do business, is it not what we need to advocate, encourage and support?" ”
In addition, LeTV issued an announcement on the 14th that LeTV will resume trading on the 16th.
The client of Zhongxin Jingwei (WeChat public account: jwview) learned that LeTV announced the suspension of trading due to abnormal stock price fluctuations and planning of major events on December 7, and the official suspension date of LeTV was December 15. On the trading day before the suspension, LeTV's stock price fell nearly 8%, and the stock price before the suspension was 35.8 yuan.
In this regard, some insiders believe that the resumption of LeTV will become the vane of the ChiNext board next week. In this regard, Li Daxiao, director of the Yingda Securities Research Institute, told the client (WeChat public account: jwview) that a single stock cannot affect the trend of the entire ChiNext board, and the rise and fall of a single stock of LeTV will not reverse the overall trend of the ChiNext board.
After LeEco introduced a strategic investment of 16.8 billion yuan (in addition to Sunac China's investment of 15.041 billion yuan, Leran Investment and Huaxia Life invested a total of 1.8 billion yuan in LeEco), whether LeTV, which resumes trading tomorrow, can boost investor confidence, the market waits and sees. (Zhongxin Jingwei APP)