I am Wu Xue, co-founder of qilao brand, and I have been starting a business for five years now. In 2013, when e-commerce was booming, between being a stable office worker and an e-commerce company that may be precarious, I chose the latter; in 2015, when micro-businesses rose, I gave up operating stores for several years and threw myself into the army of micro-businessmen... Today, I have a micro-business team of more than 3,000 people.
In 2018, every entrepreneur is looking for new profit growth points, new traffic growth points... In my opinion, at the moment when the Internet traffic dividend disappears and the supply of Tao's traffic is exhausted, new media is the best breakthrough. I believe that the opportunity to build a brand through new media in 2018 is no less than the opportunity to build a brand through Tmall in 2012. That's why I chose to join the Creative Thinking Entrepreneur Club, because I always believe that learning from people who have results will have good results.
Since 2017, many people in the team have reflected with me that it is becoming more and more difficult to add people to WeChat, the promotion of Tieba and blogs is not satisfactory, and the customers attracted through these traditional promotion platforms do not know how to convert... Encountering traffic bottlenecks is a common problem encountered by micro-businesses at present, and I have been looking for ways to overcome this problem. In the end, the best solution was "new media drainage + community conversion", but I don't know what to do next, I don't know anything about new media, and I know very little about community marketing.
To this end, I learned a lot about new media and social marketing courses, and I could hardly find an operating model that could perfectly combine the two. Those lecturers lectured very vividly, we were very excited to hear it, and we were very moved, but after returning home, we could only stand still, because what they were talking about was the "experience" that they had created, not actual combat experience, they could understand it, but they couldn't use it, and later I laughed at this kind of course.
Many times when you are trying to find the answer, you will suddenly find that the answer is actually all around you. In late May 2018, The Creator Thinking founded by my teacher (and my nobleman) Ma Laoshi launched the "Entrepreneur Club Super Member" product, which can solve the problems I am currently encountering.
First of all, the first service of this product is to provide a complete set of "new media product community solutions" for entrepreneur members. As I said earlier, "Learn from people with results", and Co-Creation Thinking has rich practical operational experience in new media and community marketing. At present, the number of fans of Zhongchuang Thinking on major self-media platforms has exceeded 300,000, although it is not as good as some head trumpets, but its advantage is that they are all accurate fans, and more than 95% of the city partners in the country are through today's headlines, and have not spent a penny of advertising money to do promotion and publicity, are natural traffic.
At a time when the cost of customer acquisition is getting higher and higher, being able to get a set of successful "new media + community" operation plans through actual combat is itself very valuable, and it can be used to greatly save our exploration and trial and error costs.
Secondly, the second service of this product is "personal IP, brand, product media communication solution". Record a 10-minute video program for entrepreneur members, including pre-recording and post-production, and finally publish it on the headline number of Creative Thinking.
I have learned before, the production of a video program like this, the market price is more than 6,000 yuan, not including the cost of finding a platform to release, and in the creative thinking entrepreneur club this service is included, so it is very valuable, a video can let more people understand me and my products, and then find more partners. In addition, my brand and products can also be displayed on the official website of Zhongchuang Thinking and the flagship store mall, directly bringing sales and creating economic value, why not enjoy it? Now there is only 1 place in a prefecture-level city, and if you miss it, it is really gone.
Finally, I am a person who values networking very much, and joining the Creative Thinking Entrepreneur Club can meet entrepreneurs from all over the country, and in the future, no matter which city you go to, you will have your own people. At the same time, with entrepreneurs from all walks of life, you can not only absorb the experience of different industries, but also find more business opportunities and cooperation opportunities, which may not be able to buy resources with money.
Starting a business is really lonely, you will face a lot of difficulties, you don't know who to talk to, you can't even show it. You tell your employees that they will lose their fighting spirit; you tell your family, and they will advise you not to be so tired... Creative thinking is a warm entrepreneurial community, and when you come, you will find that all your sufferings are felt by you.