Recently, the high temperature weather in Paris is approaching 40 degrees, which makes the editor deeply sigh: summer, really come! Facing the sweltering heat wave, in addition to the various ways to escape the heat mentioned in the previous issue (article review: hot dead people!) The somatosensory temperature can reach up to 48 degrees! The French without air conditioning live by their minds? ), a cold beer on a midsummer night, cool and refreshing, but also to make your summer heat dissipate ~ ~ ~ ~ ~ ~
（© pexels）
However, golden and angry cold beer has the effect of cooling and relieving heat, and drinking in moderation can make us relax, but excessive drinking will cause certain damage. Therefore, in the past three years, well-known beer brands such as Budweiser, Corona, Heineken, Carlsberg and other well-known beer brands have launched "alcohol-free beer".
（© budweiser）
Coca-Cola's mocktail drink bar nØne (©coca-colacompany)
Although many European countries still classify "non-alcoholic beer" (la bière sans alcool) as a beverage, "non-alcoholic" does not mean that the alcohol content is zero. In general, low-alcohol beverages refer to alcohol content of 0.5%-1.2%, and non-alcoholic is generally less than 0.5%. Currently, the laws of different countries have different standards for low alcohol and no alcohol. France clearly stipulates that the alcohol concentration of "alcohol-free" liquor must be less than or equal to 1.2% vol.
Nowadays, more and more "alcohol-free" beers appear in the European market, with a wide variety of different flavors, which has become another major trend after "sugar-free" drinks.
(Image: Screenshot of the "open to all" themed ad series of non-alcoholic beer "Heineken 0.0")
Recently, the Brasseurs de France announced that the per capita consumption of beer in France in 2019 was 33 liters, an increase of 10% compared with 10 years ago. In addition, non-alcoholic beer sales in France are increasing, and now the market share has reached 5.5%, while the French per capita consumption of 2 liters of non-alcoholic beer per year.
（©visualhunt）
In addition to France, the British pub trade magazine Morning Advertiser also released a report in which it mentioned that as of February 2019, sales of low-grade and non-alcoholic beers in the UK increased by 28% year-on-year. Similar growth has been seen in beer sales in Germany, where it is estimated that 1 in 15 bottles of beer in Germany is alcohol-free. Meanwhile, Spain is the world's largest consumer of alcohol-free beer – the vast majority are chilled cellar beers – with beer sales accounting for 14% of total sales.
So, behind the success of "alcohol-free beer" is what consumer groups are helping?
The British BBC gave the answer "young drinkers lead the trend of alcohol-free beer"
(Image source: bbc screenshot)
The article points out that in recent years, the dependence of young people in the UK on "alcohol" has dropped significantly, and more and more people have chosen to reduce the frequency of drinking or drink "non-alcoholic" drinks, citing the results of a study launched by the British National Health Service (NHS) in 2005. The researchers surveyed nearly 10,000 young people in the UK (aged 16 to 24) and found that the proportion of people who said they "never drank" rose from 18% in 2005 to 29% in 2015. The researchers say the decline in the number of young drinkers indicates a shift in attitudes toward alcohol.
Monitoring the future, a long-term U.S. research project that tracks young people, notes that while three-quarters of Americans drink alcohol at least occasionally, 72 percent of millennials say they don't accept one or two drinks a day, and 33 percent say they want to drink less.
The NHS study suggests that this may be due to a growing awareness of the health hazards of alcohol and changes in the way young people relax.
On social media such as instagram, you will often see bloggers who go to great lengths to promote a healthy lifestyle by showing green food, sports and fitness, etc., and this concept will subconsciously affect young people's choices about their existing lifestyles. Many young respondents said they "want to reduce alcohol consumption, including good health and avoid the embarrassment of drunken disorder."
In addition, the "digital social" model in the intelligent era is also influencing the attitude of contemporary young people. As Chloe Combi, author of Generation Z, points out, "The biggest impact on young people is other young people." A few years ago, if they said , 'I don't use drugs and I don't drink', they would have been considered outliers. But now, this attitude is fully accepted in social circles. Combi has interviewed more than 2,000 young people about "drunkenness," some of whom mentioned that "the popularity of smartphones and social media has changed everything." "Thanks to them, today's young people can remain isolated in digital social activities, and they are also used to being alone, so fewer and fewer young people are drinking in bars to relieve loneliness."
1. Low calorie
Beer is not high in calories, with an average of 20 to 25 calories per 100 milliliters. Ysabelle Levasseur, a dietitian from Paris, confirmed that beer with a lower alcohol content will contain lower calories. "'Alcohol-free' beers have 30 to 40 percent fewer calories than 5-degree beers." However, this does not mean that you can drink it with impunity. "Even if non-alcoholic beers have less sugar than other types of alcohol, it all depends on the manufacturing process and ingredients. Some brewers can add sugar or glucose syrup to enhance the taste, but these ingredients are not necessarily labeled on the bottle. "
2. Delay aging
Non-alcoholic beer made from fermented grain is also a drink rich in antioxidants. They can slow down cell aging, prevent tissue degeneration, and prevent certain diseases in the circulatory system. Moderate consumption of alcohol-free beer can reduce the incidence of heart disease and other cardiovascular disease by 20%.
3. Replenish water
A bottle of alcohol-free beer contains 95% moisture, which can replenish your body in time on a hot summer day, which is simply a cooling off!
4. Little physical injury
There are fewer negative effects on health, which is one of the reasons why alcohol-free beer is so popular in the market. In restaurants, the owner will usually serve customers at least two different non-alcoholic beers as an accompaniment to the meal. This is the best option for drivers, pregnant women and people with alcohol allergies.
With so much to say, let's take a look at what non-alcoholic beers you can buy in France
non-alcoholic beer ,heineken,1.54 € / liter
(©crossroads)
Heineken France launched a new product on March 15, 2019, guaranteeing zero alcohol with a label of 0.0. In addition to the aroma of grain, this beer also comes with a hint of fresh butter and fragrant honey, which is the most original taste of beer!
Belgian abbey beer without alcohol,affligem,2.80 € / liter
Affligem launched the first alcohol-free beer. Made from purified water, malt, glucose syrup, sugar, hops, natural flavors and hop extracts, the drink contains gluten.
organic beer with quinoa, altiplano,€2.49/ liter
( © altiplano)
Gluten-free, 100% French bio-extracted, safe ingredients and safe to drink.
alcohol-free white beer 1664,2.95 € / liter
The new 1664 series of alcohol-free beers, white beers with tropical citrus fruit flavors, bring you a dynamic summer experience.
non-alcoholic beer flavored raspberry tourtel twist,1.96 € / liter
Fruity beer with all-natural extraction technology, free of colors, sweeteners and artificial flavors, is harmful to the body and can be drunk by sensitive people and pregnant women.
With the continuous expansion of demand for non-alcoholic beverages, merchants have successively launched a variety of non-alcoholic alcohol products, in fact, for young people to provide a new way of life. Come, let's dry this non-alcoholic wine and start a beautiful summer time~