Such a promotion model is really the willfulness of rich people.
The author of this article Tatsuhachi ch8en, please do not reprint without authorization!
Take the Overwatch League as an opportunity, hitch a ride on the Blizzard of capital and begin to taste the sweetness of e-sports industrialization. One of the advantages is that they are qualified to cooperate with various large platforms and big financiers to engage in promotional activities that only real "rich people" can afford, and also have the opportunity to put their unique game concepts and novel ideas about e-sports models into practice.
Recently, Blizzard, together with Microsoft and Asus, launched a unique offline event for all Overwatch fans - Flash ops (flash ops).
flash ops的logo
The first phase of Lightning Operation will be north American as the main pilot, april 19 - June 21 every Thursday, North America's Microsoft offline physical stores will enter the "Lightning Action" mode, Lightning Operation has no restrictions, for all Overwatch fans and e-sports fans, as long as you see the above "flash ops onion squid" logo you can participate in "Lightning Operation" in the Microsoft Store.
Lightning Action's game programs are diverse, including: 1v1 Mysterious Hero (random), 3v3, 8-player free deathmatch, 4v4 team deathmatch, art competition and other 8 events, the duration of the event and the choice of project depends on the location.
Event schedule, from Microsoft's official website
The computers used in all projects will be provided by ASUS's high-end gaming notebook brand, Player Nation.
It is said to be this asus rog arena
In addition, in order to cooperate with the promotion of Operation Lightning, Blizzard will also cooperate with tespa (north American college esports alliance) to hold Watch League watching activities (Phases 3 and 4) at 6 universities including the University of California.
Overwatch Operation Flash ops focuses on the concept of "offline party esports", which is essentially adhering to Blizzard's usual gaming purpose - gaming is social. Whether it's a showdown with friends or a duel with passers-by in a Microsoft store, the experience is very different from the previous single online duel.
Operation Lightning is jointly launched and operated by Blizzard, Microsoft, and ASUS, and has the benefit of mutual reference and mutual assistance, whether it is the promotion of Overwatch and the league, the drainage of Microsoft's physical store, or the promotion of asus player country notebooks. Blizzard promised that if operation lightning phase I works well, more pilots will soon be rolled out outside of North America.
Recently, Blizzard has carried out more and more cross-industry and cross-field cooperation, and strives to expand its player base through multi-channel cooperation, strengthen the absorption of "passers-by fans", and even move game products from online to offline, constantly laying suspense, creating atmosphere, and selling concepts.
This set of operations at least confirms that Blizzard's operating methods have become more and more mature, and gradually get rid of the traces of the past as a game studio, and begin to have more industrial characteristics.