Wang Xia said that in the past 2018, China's auto market has experienced a decline in sales, and 2019 will still face challenges. However, there are also opportunities, and the adjustment of product structure, the expansion of automobile functions, the transformation of profit models, and the export opportunities brought by globalization will become "breakthroughs".
But if we want to seize the opportunity, we must test the innovation ability of Chinese cars. The automotive industry needs to sink its heart to focus on its own innovation core and differentiation barriers, so that the adjustment period of the market becomes the adjustment period of corporate capabilities.
"In the past 2018, China's auto market has experienced a decline in sales. Looking at 2019, factors such as Sino-US trade frictions, financial deleveraging, economic downturn, air pollution control, and rising oil prices that still have variables still make the auto market face challenges. But there are still opportunities, as long as you are good at grasping, you will be able to find your own highlights," Wang Xia, president of the Automotive Industry Branch of the China Council for the Promotion of International Trade, said at the 4th China Automotive Internet Innovation Ceremony held on January 11.
Wang Xia, President of the Automotive Industry Branch of the China Council for the Promotion of International Trade, and Guo Yuezhao
What "warmth" is hidden in the "cold winter" of the car market? Wang Xia believes that the first is the product structure adjustment opportunity brought about by the simultaneous role of consumption upgrading and consumption grading.
Wang Xia said, "The overall improvement of Chinese consumers' purchasing power is an indisputable fact, and consumer demand for cars is gradually shifting from the low-end to the middle and high-end." At the same time, the consumer demand of the first- and second-tier markets and the third- and fourth-tier markets are not the same, and this differentiated consumption classification also requires car companies to effectively adjust the product structure to meet the new needs of consumers. In addition, as a new growth point in first- and second-tier cities, new energy vehicles will play an increasingly important pulling role. In 2018, despite the overall decline in sales, the sales of new energy vehicles exceeded 1.2 million, and continued high growth is still a high probability event. ”
Secondly, the expansion of automotive functions will also bring opportunities to enhance industrial value. Wang Xia continued, "The trend of electrification and intelligent networking of automobiles is becoming more and more obvious, which has brought great enrichment in the functions of automobiles, in addition to transportation, cars can also be partners for work, entertainment venues, social tools and even platforms for data collection and energy transmission, which creates a huge upward space for the added value of automobiles." The continuous iteration of new technologies such as the application of 5G technology, voice and face recognition, and intelligent driving has brought us new imagination space. Even if the same sales volume, but the value increased, the same can also drive the automotive industry to develop in depth. ”
The third opportunity is the shift in the profit model from providing products to providing mobility services. In this regard, Wang Xia explained, "When the performance and quality of products gradually converge, differentiated user experience and complete travel service solutions are more valuable. How to do a good job in service this big article, not only to do a good job in traditional product services, but also to do a good job in extending services with behavioral ties, so that consumers can truly get the best car experience, which is the strategic transformation that car companies must face, and it is also where the new profit space of car companies lies. ”
In addition, the export opportunities brought about by globalization will also be a "breakthrough" in the development of the automobile market. "Although sales in China's domestic market declined in 2018, exports continued to grow. Despite The Sino-US trade friction, globalization is still the mainstream international voice. After years of cultivation in Latin America, North Africa, Southeast Asia, the Middle East and other regions, Chinese automobiles have a relatively deep market foundation. Our total export volume is only more than 1 million vehicles, which is almost negligible compared with domestic sales. Judging from the practical experience of the automobile industry in Europe, the United States, Japan and South Korea, China's automobile exports will certainly have huge room for development," Wang Xia said.
At the same time, Wang Xia also said, "These opportunities are not easy to get, but will test our ability to innovate." The automotive industry needs to sink its heart to focus on its own innovation core and differentiation barriers, so that the adjustment period of the market becomes the adjustment period of corporate capabilities. ”
Finally, Wang Xia used actual data as an example to describe the future of China's car market, "In the past, we often compared us with us data with China, such as the United States has 857 cars per thousand people, while China's thousand people have only 155 cars. This figure tells us that although the Chinese auto market may fluctuate temporarily, there is still room for total demand to increase, and the absolute space for sales decline is very limited. Therefore, we do not have to be too pessimistic, we must use our diligence and wisdom to create a new spring. (Economic Daily-China Economic Network reporter Guo Yue)