China's strategy to develop new energy vehicles has allowed global automakers to identify huge business opportunities and accelerate the investment in plug-in hybrid vehicles in China. With the new BMW X1 plug-in hybrid installed in Shenyang, it marks that the competition for plug-in hybrids has expanded to the small SUV market.
As luxury cars continue to approach the small car market, BMW has invested in a new bmw x1 plug-in hybrid SUV in BMW Brilliance, which combines driving pleasure, cleanliness and luxury quality, which is fully in line with China's new energy vehicle industry development policy, demonstrating the BMW Group's sustainable production and research and development strength in China and its determination to lead the new energy vehicle market.
On the new energy vehicle route, why do multinational companies prefer plug-in hybrids? From the perspective of global energy, the current statement that oil can only be used for 40 years has become a laughing stock, because there is no oil under the seabed or under the mountain? How much oil? Still a mystery. Moreover, the theory of the causes of oil is currently more inclined to produce oil from earthquakes. If this theory is correct, then as the earth's crust moves, oil will continue to be discovered and produced. Of course, this does not yet count the stock of shale oil and combustible gases. Therefore, only from the perspective of energy structure, in the next 50 years, traditional engines will be the mainstream technology. It is not surprising, then, that multinationals favor the plug-in hybrid technology route. In this technological route, BMW will not only not be one of the laggards, but BMW will position itself as a leader and continue to introduce leading products.
From the perspective of emission regulations, after meeting the Euro VI standard, it will be difficult to continue to improve environmental protection standards. Because the emission of pollutants is already too small, the instrument to detect the emission standards of Euro VI has not yet been born. Future emission reductions will start with a variety of operating conditions, with a focus on addressing fuel consumption and emissions at the moment of stepping on the throttle. If you want to ensure that the emissions from the throttle do not exceed the standard, and have a strong power, the solution is only to add electric drive. Since almost all patents for hybrid technology are registered by Toyota, people have to find another way to adopt plug-in hybrid technology. It can be seen that BMW's accelerated layout of plug-in hybrid models to China is not just aimed at China's subsidy policy, but a strategic measure to focus on the future.
At present, in the Chinese passenger car market, SUV is emerging, and the state strongly supports the development of new energy vehicles, so BMW should move from time to time and put a new BMW X1 plug-in hybrid that conforms to the consumer trend into the Chinese market. The new bmw x1 plug-in hybrid has three drive modes of max edrive, auto edrive and save battery that enable free switching between electric and fuel power, not only enabling zero-emission travel in urban areas, but also its comprehensive cruising range of up to 630 km, and meeting the needs of customers for long-distance travel. Its fuel consumption of only 1.8 liters per 100 kilometers makes it the leader in energy saving in SUVs.
By 2020, the average fuel consumption of new cars in China will reach 5 liters per 100 kilometers. At that time, if there were no low fuel consumption vehicles to balance high emission vehicles, no enterprise could meet the requirements of the state. BMW quickly laid out the hybrid technology into the locomotive, it should be said that BMW is actively preparing for 2020. Compared with Chinese companies that have poured a lot of energy into pure electric vehicles, it seems that multinational companies are more stable and solid, and their future profitability is stronger.
Looking at the layout of multinational companies in plug-in hybrids, the first to start from high-end cars, and gradually extend to C-class, b-class, A-class; products from pure imports, and gradually to joint venture production development; three electric technology, multinational companies tightly hold electronic control technology in their hands, batteries are selected to be produced in China, toyota, Audi, BMW, Mercedes-Benz have been laid out after production. Multinational companies with mixed technology, not only BMW, but also Audi and Mercedes-Benz, once the subsidy policy for new energy vehicles is canceled, the most adaptable to the Chinese market will be the luxury car companies that have laid out the Chinese market in the past two years. In other words, the scramble for the plug-and-mix market has begun, and with people's acceptance of plug-and-mix technology, this blue ocean will soon become a red ocean.
About the Author:
In 1979, he studied automobile repair, successively engaged in automobile repair and automobile manufacturing, and in 1993, he turned to China Business Daily, successively engaged in a number of media, participated in the establishment of automobile editions, and successively served as reporters/editors, editors-in-chief, and chief reporters. During this period, he engaged in consulting work and developed a cost-effective analysis system and a passenger car market economy index analysis system. More than half a hundred years old, resigned to start a business to join the Internet, and is currently the president of "Car Selection Network"
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