With the launch of the new s90 long wheelbase luxury sedan, Volvo has shown its ambition to transform the world's luxury cars.
Recently, Volvo released a new manufacturing strategy aimed at changing the global luxury car pattern, which covers the latest technical routes, model distribution and export and other corporate strategic information of the global and Chinese manufacturing bases, and announces to the world that volvo Daqing, Chengdu and Luqiao three major vehicle manufacturing bases produce a new generation of spa 90 series, spa 60 series and cma 40 series products respectively.
For many years, China has taken a pragmatic route of "market for technology" in terms of introduction, aiming to develop China's automobile industry by acquiring advanced foreign technologies. The core of this strategy is to leave a huge automotive industry chain in China to boost China's industrial manufacturing level and ability and create more jobs. This is contradictory to the strategy of multinational companies to seize the Chinese market and use the Chinese market to drive employment in their own countries. Today, Volvo, which is part of Geely, has placed the leader and dragon body of the industrial chain in China, and will use China as a base to reopen Volvo's internationalization road. It is reported that Volvo's Chinese industrial system is part of the global manufacturing and supply chain system, China is Volvo's global export base, and the new Volvo models made in China will not only meet the needs of the local market, but also supply the United States, Europe and other markets in the Asia-Pacific region.
Daqing is a famous oil base in China, facing the problem of increasing oil depletion, industrial transformation and upgrading is the most urgent figure facing it. The construction of Volvo here will undoubtedly lay the foundation for a new youth in this old industrial base. It is reported that Volvo's world's most advanced spa (scalable modular architecture) vehicle factory will produce Volvo's most high-end and luxurious models, including the recently released flagship executive sedan - the new s90 long wheelbase luxury sedan and the new s90 t8 three-seat honor edition ultra-luxury car. Volvo Car Group has announced that it will shift production of the new s90 standard wheelbase version from Europe to Daqing in the coming months.
In the world, not all regions are suitable for the production of luxury cars, and the most basic condition for the production of luxury cars is to have a good team of industrial workers. Daqing is precisely the key industrial zone of New China, with the best industrial workers and a good foundation of industrial civilization. Volvo has settled luxury cars here, which provides the most basic guarantee to ensure the quality of spa products. Of course, it also added confidence to the S90's conquest of the luxury car market.
In addition, volvo Chengdu manufacturing infrastructure in Chengdu, which has a solid automobile manufacturing foundation, in addition to continuing to produce the current 60 series products, will also be updated to a new spa architecture in the future, producing Volvo's pillar of sales products - the new 60 series models. Wufu Minfeng, Sichuan Province, known as the country of China's Tianfu, is also a province with a large population in China, with abundant and relatively low labor resources, which lays the foundation for volvo production office's cost-effective luxury cars.
In Taizhou, Zhejiang Province, 350 kilometers south of Shanghai, the new Luqiao production site is China's first cma (Basic Modular Architecture) plant, which will be used to produce Volvo's new 40 Series models. The Luqiao plant is part of Zhejiang Geely Holding Group, designed and constructed in full accordance with Volvo standards and operated by the Volvo team, following Volvo Cars' globally unified production processes and quality standards. The Luqiao production base will take advantage of the Group's industrial synergy and economies of scale, based on the modular architecture of the CMA foundation, not only to produce Volvo's new 40 series models, but also to produce the new brand lynk & co models just released by Geely Holding Group in October.
Although Mercedes-Benz, BMW and Audi have all settled in China and become their largest overseas markets in the world, China has not yet acquired the manufacturing technology and capabilities of luxury cars, and Volvo's layout will completely subvert all this. Hanken Samuelson, President and CEO of Volvo Cars Group, said: "The three main vehicle plants will be responsible for the production and manufacturing of different product lines, and Volvo's manufacturing layout in China will make production efficiency higher and lay a solid foundation to support Volvo's rapidly growing business needs around the world." Today, China's auto industry has entered a new era of global production and exports opened by Volvo! ”
I remember that when I interviewed Mr. Liu Chuhua, volvo's chief representative in China, at the Beijing Motor Show in 1995, he made it clear that we only wanted to sell cars in China, not build factories in China. Soon, Volvo had to break up and commit to Ford. After the acquisition of Geely, the milk in the Chinese market healed Volvo's pain, and Volvo's technology made Geely stronger. Today, a healthy and powerful Volvo has stood up in China and will re-enter the world with China as the backing to change the pattern of the global luxury car market.
About the Author:
In 1979, he studied automobile repair, successively engaged in automobile repair and automobile manufacturing, and in 1993, he turned to China Business Daily, successively engaged in a number of media, participated in the establishment of automobile editions, and successively served as reporters/editors, editors-in-chief, and chief reporters. During this period, he engaged in consulting work and developed a cost-effective analysis system and a passenger car market economy index analysis system. More than half a hundred years old, resigned to start a business to join the Internet, and is currently the president of "Car Selection Network"
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