Shen Mingjun took over as the executive vice president of Changan PSA for less than a year, saving the French car? It sounds a little unreliable, but this is how the burden of history quietly falls on his shoulders.
French cars have failed in China, and on March 20, DS finally launched a replacement model, the DS7, which is a flowing work of art, interpreting the French understanding of the car and showing the unique status of the French in the automotive industry. From the first day of its birth, DS has pursued design innovation, perfectly integrating the French understanding of art with car design, and DS's design is often recognized by other brands many years later, and its elements are embedded in their own cars. In the face of shrinking Sales of French cars, the Frenchman handed the car to Shen Mingjun, hoping that he could reverse the defeat of DS in China.
Whether from the design point of view or from the technical point of view to evaluate the French car, it is quite excellent, but unfortunately the French patronized the car, did not do the brand, did not spread the French car concept, but its competitors did not idle for a day. Due to the lack of brand and cultural support, today's French car has failed in China. As a luxury brand in the French car, the rapid development of DS in that year, but also in the key to the use of a fake foreign devil, abandon the brand communication not to say, but also tried to replace the 4S store with e-commerce, in the e-commerce spent 400 million yuan is the result of the collapse of DS, Shen Ming evenly took over this mess. Obviously, if the sales of DS as a French luxury brand do not improve, then the other French brands below are even more hopeful about the future.
Despite the terrible defeat, the Frenchman with a noble head still wrote his understanding of the future of the car into the DNA of the DS7 - insisting on artistic design and never going with the flow. Isn't luxury cars selling well in China? Then the French used their understanding of luxury and luxury to create a work of art in the car - DS7. Moreover, each car is named after different landmark blocks in France, different cars have different interior designs, each detail is decorated with different patterns, the design is perfect, the manufacturing is meticulous, and the materials are exquisite, so that the DS7 is in stark contrast with German and Japanese luxury cars. It is reported that in the future, the design language of DS7 will be reflected in other brands in the French system, so today, Shen Mingdu explains to Chinese consumers the French understanding of luxury and the artistic language of DS7 in design, which is not only the significance of DS7, but also affects the fate of French cars in China.
When it comes to automotive technology, people never seem to think of France, which is one of the very few European countries that can independently develop aircraft carriers, aircraft, missiles, and atomic bombs, and France's level of science and technology is world-class. Because of this, French car technology is also very basic, very good, take this DS7, actually equipped with the military infrared imaging night vision system, greatly improving the safety of night driving. Then there is the chassis, DS7 actually uses magic carpet technology, and the technology is the world's top (not one). Magic carpet technology is named for its ability to filter out bumps on the road with super fast speed, making people feel like sitting on a magic carpet, and its technical difficulty is evident, which also fully demonstrates DS's deep skills in chassis. Of course, DS7 has a lot of black technology, for technical control, how does Shen Mingjun make them believe that DS is stronger than ABB? Although there are real products, it is still a problem.
From the data point of view, the sales of DS in the first two months were only three digits, can DS7 bring DS back to life? At least dealers see the real car of the DS7, and after seeing the pricing, they are all happy, just hoping that the DS will launch a new car faster. However, the DS network has been destroyed too badly over the years, and what is the general problem in front of Shen Mingjun? This is also the reason why we chose Shen Mingdu as the news person of the week in this issue, we look forward to Chinese to be able to appreciate the art car from Paris, look forward to people to understand the cutting-edge car technology in France, and look forward to the success of Shen Mingjun.