Even if you don't understand conflict marketing in Ye Mao
I believe it must also be the advertising case he planned
Brush ~ over ~ screen ~
……
Today, Ye Maozhong has once again refreshed public perception as a painter, and at a time when people are surprised by the doubts and doubts, he seems to have won another round.
In October 2020, the "Ye Mao Chinese Painting Exhibition", which opened at the Shanghai Long Art Museum (West Bund), with Liu Yiqian, the founder of the Long Museum, as the curator, used more than 150 paintings to show the world the world of Ye Maozhong's painting for the first time.
Like the advertisements curated by Ye Maozhong, this exhibition will surely impress and impress the audience - it turns out that this is an artist who has been delayed by marketing!!!
"Ye Mao Chinese Painting Exhibition" Exhibition Hall Empty Space Map Long Art Museum (West Bund Pavilion) Hong Xiaole Photo
The exhibition exhibits a total of more than 150 works, divided into four sections: Thanksgiving painting, sailing, teacher law creation, and master sage, aiming to allow the audience to not only survey the whole picture of the creators who are at ease among the painters, but also to appreciate the creative trajectory of the painters in various genres of paintings such as Western painting, sketching, and imitation on a certain timeline, and to fully understand the mind and artistic world of Ye Maozhong who wandered in pen and ink and creation.
The spiritual temperament of Song and Yuan painting has always been what I yearn for. The care of Song painting for the nature of the universe is technically reflected in the degree of brush and ink method formed by the creation of foreign teachers; the care of yuan painting for one's own soul is technically reflected in the height of brush and ink formed by the painting of books. The care for the nature of the universe and the self-soul in painting, although it cannot be reached, the heart yearns for it.
——Ye Maozhong's self-description
Smoke trees, vast two passers-by
Color on paper 34 × 45 cm 2020
Ye Maozhong painted his people
Text: Tang Zheming
Ye Maozhong is a legend, at least until I knew him, I always thought so.
Veteran smokers will not be unaware of the famous Yellow Crane Tower, which is one of the masterpieces of its planning. Before the Yellow Crane Tower became one or two of the most expensive cigarettes in China, who would have thought that it would once belong to a company facing difficulties! The title of the first person in China's marketing planning, as far as Ye Maozhong is concerned, is by no means a waste of time.
Lao Ye's marketing planning is famous all over the world, but the world does not know another Ye Maozhong, a ye Maozhong who wanders in the world of pen and ink and art, just like Ye Maozhong of the Ancient Cave Sergeant. I began to get to know Lao Ye at an auction eight years ago. At that time, a friend of mine helped Duo Yunxuan to collect a copy of "Sweeping a Thousand Armies" handwritten by Chiang Kai-shek for Zhang Zhen, which was written in a domineering and powerful manner, with a very low reserve price. My brother Tang Zhedong also has a good collection of calligraphy and paintings, which is highly recommended. At that moment, it was also agreed that less than half a million yuan would belong to me, and the above would be given to him, until he bought it.
At that time, the calligraphy of modern celebrities was far from reaching the popularity of today, and the price was not even caught by ordinary painters. The final formation of this modern celebrity calligraphy boom is very directly related to the appearance of This Chiang Kai-shek in Duo Yunxuan's field and the subsequent sun yat-sen calligraphy sky-high price.
I think that when I took this work, it was ten to nine, and after the canal material was filmed, the brother called, quite frustrated, saying that he was robbed by Ye Maozhong's two million and three hundred thousand, and he was embarrassed to fight. I asked Ye Maozhong who was it? Yun is a friend of Liu Yiqian. This was the first time I heard this name, and I couldn't help but secretly praise his vision: 2.3 million, which was also a record for Chiang Kai-shek's calligraphy at that time.
This was the beginning of my understanding of Lao Ye, and later I learned of his prominent position in the field of marketing, and I was even more surprised to learn that he was also a collector of modern calligraphy and paintings.
Lao Ye's collection, dominated by modern masters such as Fu Baoshi, Xu Beihong, and Huang Binhong, is very well-known in the circle. Many years ago, Huang Binhong's sky-high masterpiece "Small Scene of the South Peak" was auctioned by a famous auction company in the north, which was collected by him after fierce bidding, which made him famous for a while.
Later, I happened to see Liu Yiqian forward his paintings in the circle of friends, which surprised me, a small old cannon who had been rolling in the pen and ink circle for decades. Lao Ye not only painted professionally, but I could see from the few photos that he had a clear choice, or a clear insight, in the succession of teachers. In other words, Ye Maozhong is by no means a player who casually scribbles on his lyrical temperament. To put it bluntly, he was actually a painter with great ambition and a desire to meet the sages.
Summer Mountain diagram
Color on paper 51 × 70 cm 2015
Fang Yan inscription Poetry Hall
21 × 70 cm on paper
I was sure he was a fellow traveler, so I talked to him about painting. Who expected this conversation to fully appreciate the solid ambition of The Old Leaf under the appearance of both good and evil.
He told me that the difficulty of knowing his own experience of pen and ink was even more difficult. I don't think there is a similar experience of going into the tiger's den and fighting with all my strength, and it is difficult to say this. And this, in fact, was condensed into two words by him: despair!
This really poked at the pain point of me, a person who has been learning to paint for decades, so I believe that Lao Ye painting, because of its special encounters and state, has long been freed from the shackles of ordinary painters' eyeballs and fame, and like many people in history who have hidden their merits and fame in the mountain and forest idyllic gardens, Wu Zi enjoys the process of facing the ancients alone to fighting the ancients in blood, and then to meeting the ancients. This is a process from being alone but drooling down to wanting to say goodbye and wanting to stop, the pain, sourness, happiness and bliss here, for thousands of years can only be tasted as lonely as the green lamp wallfacers, it is admittedly difficult for outsiders, Yuxia worms can not speak ice.
At this time, I no longer felt that he was the cool brother of the old god, but a person of my generation who was struggling bitterly with the ancient and modern painting sages of my generation.
Creek bank line groaning
Silk color 25 × 16 cm 2019
People who have had profound experience in the world of pen and ink will never fail to feel this way. Therefore, I have always looked up to Chinese painting peers who bypass pen and ink and do some sketch "effects". I said that Lao Ye's painting was far from utilitarianism in order to satisfy his innate ambitions. Such a process, rather than enjoyment, is more of an ordeal, but in the end it can be disentangled like a dengxian. Of course, this is not the whole of Lao Ye's ambitions.
Ye Maozhong's ambition was far more than exerting force in Fu Baoshi's painting grid, but entering this place to pursue Shi Tao and the Eight Greats, and going up to the Yuanren Wang Meng, which was a complete chain.
Layers of forest are dyed
Color on paper 45 × 34 cm 2020
Because of the "Four Kings" and other orthodox painters' brushes and brushes, the ancients did not cross the thunder pool, and the artistic torrent set off by Shi Tao and the Bada from the perspective of my handwriting and my mouth was raised. The tradition of pen and ink below the Yuan people, at this point, is like encountering a huge waterfall with a big stone in the road ahead, and it is suddenly pulled into two ways, the orthodox and the wild Yi sect, and the flow of the current is soaring, hanging to the modern era, hanging to the Fu Baoshi that makes Lao Ye's favorite...
Lao Ye is a native of Taizhou, Jiangsu ink painting since the founding of the People's Republic of China has been greatly influenced by Fu Baoshi, especially the landscape painter, Tai Ban Qi Ling in Fu's pen and ink frenzied Xiao Scattered, quite "Guan Shaanxi soldier G Fan Kuan, Qilu shi shi Ying Qiu" legacy. Lao Ye is no exception, in the Tibetan world he is not only famous for collecting Fu paintings, but also naturally has a deep imprint on the heart of Baoshi.
Lao Ye was already skilled in the bouldering method, and he was already skilled enough to be able to mess with the truth. I once showed the part of his painting to people in the industry, and often mistakenly thought that it was pure Fu family pen and ink.
The essence of bouldering is to combine the brush and ink of Shi Tao and the Zen paintings of the Southern Song Dynasty, and to borrow the smudge of Japanese paintings, and to use scattered fronts alone to form chapters in chaos and see reason in madness. Its essence is even more to seek the chaos in the deep and smooth.
My understanding is that it is not difficult to scatter the front, it is only courageous, but the scattered front can be rude to ask for a pen, crazy and reasonable, grasp its big points, take its meaning, see the path of the virtual reality in the gathering and scattering, and finally be desperate, unexpected, but it is difficult to say, enough to be called a cutter! Can you achieve this with guts alone?
Lao Ye is well versed in this three ambiguities, he is a boulder, the loose pen is already skilled, skillful, and the rare thing is that he has not stopped here, which is enough to prove his ambition.
Lao Ye traced Back to Shi Tao, indicating that he was no longer satisfied with the formation of a family, but wanted to trace the source of the road of bouldering. He eventually tracked down Wang Meng, the ancestor of the landscape pen and ink.
Long march
In fact, whether it is a stone valley, a foothill platform, or a bitter melon, a remnant, its desire for a vast and muddy land, all of them have benefited and come from the Yellow Crane Mountain Tree. Old Ye exerted force on Wang Shuming, and indeed probed the source. From Wang Meng to Wen Min and the "Four Kings", from the "Four Monks" to the Boulders and Daqian, the banbans look at each other, all of which are based on a painting grid to prove their origins. This seems to be a reincarnation, but it has left the world with a history of landscape painting with different faces and wonderful presentations.
Lao Ye's efforts and ambitions are to contribute his understanding while meeting the sages. A history of landscape painting is also enriched and deepened because of these efforts of successive generations of painters. This is precisely the meaning of Lao Ye's desperate search for painting, and it also satisfies his ambition to trace his roots and reveal his whole body.
Art is blunt, nothing more than the mutual killing of emotion and reason, ancient and modern, Chinese and foreign, can not be excluded. The painting of the "Four Kings" is biased towards reason, while Shi Tao, the Eight Greats and even fu Baoshi in modern times are partial to affection. Of course, this love is not a love between men and women, but refers to the importance of feelings, not bound by reason. However, the real beauty of it lies in the fact that the emotion can finally be in line with reason, and the so-called desire from the heart does not exceed the rules. Isn't this eternal theme that human beings have pursued since ancient times? However, due to the differences in each person's grasp, it has become a variety of genres in the history of thought, and the meaning of art has been achieved by the way.
Sit and forget the clear scenery
Color on paper 15 × 28 cm 2020
The route on Lao Ye's painting is in line with his personality.
It has always been the pursuit of Chinese culture to be able to conform to the law in the end, to be able to conform to the law in the end, to be able to transcend the image and to be able to win the world. Whether there is a law or not is sometimes not important, but it is not in line with the principles of the law, but it is ultimately meaningless. Lao Ye's despair was actually rooted in this. In the picture, there is a clear difference between the rational school and the emotional school, but in the end, it is the same way, and it can only be said that this is the difference in the way of realization. And this difference is the personality of the achiever. The ancients cloud painting like its people, looking at it for a long time, naturally know, how can the painting be inferior to its people?
Zhong Kui shake the fan
Lao Ye's interest in recent years has turned to sketching, and I know that he has mastered the basic laws of pen and ink, trying to completely break through the increasingly thin gap between himself and the ancients through creation. His paintings began to take the intention of Huang Binhong and Wu Guanzhong's paintings, which also showed his interest and obsession. And this kind of fun is also in sync with his collection concept.
Tiger Dragon Pan now better than in the past
Color on paper 68 × 95 cm 2020
Early spring
In front of the eyes, the spring color is thick for whom
Color on paper 95 × 68 cm 2020
Through small talk, I learned about Lao Ye's experience when he was a child and his vision of art when he was young. It was a colorful dream in a child's mind since childhood, and it was the ambition that continued to be enriched with age and experience, which promoted his success in his career, and turned it into his own real collection, and finally completed the picture in front of him...
Reefs exposed to the sea
Oil on paper oil stick 24 × 32 cm 2015
This article was published in the October issue of Civil Aviation of China magazine
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