Chinese mainland the whole family Lin Jianhong: "three major systems + two major tools" to empower the burden reduction franchise partners

From August 18th to August 20th, the "2020 China Convenience Store Conference" sponsored by the China Chain Store & Franchise Association was held in the ancient capital of Xi'an, and Mr. Lin Jianhong, CEO of Chinese mainland Family, attended the meeting and delivered a keynote speech on "Empowering and Reducing Burdens, Growing Together with Franchise Partners", in which Lin Jianhong shared in detail how FamilyMart empowered and reduced the burden on franchise partners in the mainland, focusing on three major systems and two major tools, which triggered industry echoes.

Three major systems + two major tools

Joining is the foundation of Chinese mainland family, the current franchise rate has exceeded 80%, how to empower and reduce the burden of franchise partners is the core of Chinese mainland family management and operation. In the process of empowering and reducing the burden of the franchise partners, Chinese mainland the whole family to use three systems and two tools. The three major systems are the franchise system, the training system, and the operation system; the two major tools are the family E academy and the family housekeeper. Help employees from not understanding to understanding, from understanding to fine, from fine to simple.

Digital upgrade "fine" management

Family E Academy empowers franchise partners to be good at management. Chinese mainland employees of more than 2,800 stores of The Family, in addition to offline classes, everyone can train online through the Family E Academy. In online training, a training method that is more in line with the characteristics of young employees is adopted. "For grassroots employees, E Academy has 27 learning and training maps, similar to playing games to pass, and it takes one level to advance to the next level. At the same time, combined with offline teaching, they can do some integration online and offline. Lin Jianhong said.

Everything is "simplified" management online

Chinese mainland the whole family also attaches great importance to OJT training (on-the-job training), Lin Jianhong pointed out that these training systems are not to increase the burden of store work, but to scientifically use systems and tools to simplify the work of front-line employees by empowering them. Through the digital tool - family manager, the management is online, visualized and intelligent, thereby simplifying the operation and management of franchise partners. "We say everything is online, including data management, SQC management, etc., these are all online in a timely manner. Family Manager also visualizes all aspects of operation management, effectively improving the management efficiency of stores. Lin Jianhong said.

Be a strong backing for franchise partners

Ultimately, convenience stores are people-to-people jobs. No matter how technology develops, people cannot be instrumentalized. Therefore Chinese mainland the whole family still emphasizes humanistic care in addition to standardized management. Lin Jianhong asked himself and all the logistics supervisors of the headquarters to do store visits and home visits, always maintain the warmth of home with the franchise partners, and achieve sustainable operation.

【Author】 Zhao Binghui

【Source】 Southern Press Media Group South + client

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