(FMCG News) Recently, Lin Jianhong, CEO of Chinese mainland Family, will leave his post, and the successor to the CEO is currently under careful consideration, and the relevant functions are temporarily replaced by Wei Yingxing, chairman of Dingxin Group.
FMCG learned that Lin Jianhong joined The Family in November 2015 as the company's CEO and was responsible for Chinese mainland market. Recently, the news about Lin Jianhong's imminent departure began to circulate, and the reasons for leaving were various, but in the final analysis, it was related to the development of the whole family, and its brand advantage was weakening, while the competition in the domestic convenience store market was becoming increasingly fierce.
Last year, FamilyMart's store expansion slowed down, opening only 166 convenience stores, and its influence remained limited to Shanghai and the surrounding areas. The reasons for this may be threefold: first, last year's epidemic environment hit the convenience store industry; second, Shanghai's convenience store market remained saturated many years ago; third, in the Shanghai outer port area, the family's opponents are very strong. The root cause of these internal difficulties lies in the unresolved contract lawsuit between FamilyMart China and the Japanese side of the whole family, which involves too much of the energy of the top level and affects the investment and development of the following employees.