Ma Huateng, Ma Yun and other 10 most successful Internet giants, what is the biggest common denominator? First, the way to survive two, to die of having too much

<h1 class = "pgc-h-arrow-right" > way to survive</h1>

I know that pigs can fly when they reach the outlet, but the problem is that there are a few people who are willing to give up their stable lives and walk into the unknown outlet.

We can try from the following two methods:

1. Imitate the leader

In fact, a large number of Chinese Internet companies are imported from the United States, and the most important thing is that through imitation, you not only get resources, but more importantly, you have experienced and grown.

Case 1:

Picasso said publicly, "Plagiarism is shameful, and plagiarism from others is necessary." So as soon as Picasso appeared, the painters hid their unfinished works. Otherwise, the better ideas may be taken away by him.

Case 2:

Tencent has always been identified as an "imitator" rather than an "innovator." Cheng Lingfeng even regarded Tencent as an "enemy of the whole industry" in The China Entrepreneur magazine, because as long as it was targeted by Tencent, it meant being out.

Ma Huateng himself also said: "Because the Internet market is too new and too fast, there are many possibilities for going anywhere." If you are led by yourself, there may be no way to prove that what you have chosen is right, and there are many new things popping up in a few months, so how can you judge which one is a hot spot? When there are competitors, people begin to have fighting spirit; look at what others are doing well and which are not doing well, and what should be done if others kill them? Is it a hard top, or a roundabout battle somewhere else? ”

Of course, under pressure, Tencent's strategy has been different, which is a later story.

2. Lean entrepreneurship

Lean Startup introduces an experimental approach to entrepreneurship, i.e. in the face of a changing environment, if not quite sure,

Specifically, you can find relevant books to learn.

For example, if you want to do a hot pot base business, you can make some samples at home, take them to sell nearby, and see if everyone pays the bill, in the specifics everyone can.

Don't pat yourself on the head and be late at work, borrow a bunch of money, and get ready to do a big job.

<h1 class= "pgc-h-arrow-right" > second, died of having too much</h1>

Species adapt to the environment and develop certain behaviors that no longer apply when the environment changes, but the species will still respond to the new environment in the same way as in the past.

It's a pity to give up and continue to insist, as if there is no hope:

You let me study first, improve my personal ability, so tired!

You made me give up ten years of experience and choose a new track, impossible!

You made me give up the stability of a big company and go to a small company to practice, you are sick!

You made me give up part-time work and choose to start a business, I don't want to die!

………

And said to himself: The flood has not yet come, even if the misfortune is washed away, you can still find a way to climb ashore, as to whether you can really get up is not easy to say.

Case:

Lari Mattson, a former Kodak executive and professor at the Simon School of Business at the University of Rochester, said: "Savvy businessmen don't think there is a need for a transition, because investing $1 on film can generate 70 cents of profit, while investing in digital imaging can produce up to 5 cents." ”

Similarly, more than 70% of the traditional mobile phone market share also lost Nokia, choosing to hide smartphones, touch screen technology and app online stores.

A large number of people are like monkeys reluctant to eat in their hands, their hands are stuck in a jar with a narrow neck, they come out, just in a hurry there.

The animal's brain is set in advance, although it can stand, or swim, or run, etc. as soon as it is born, but once the environment changes, it is difficult to survive.

If we are content with the status quo and do not adapt to the changing environment, we will eventually be abandoned by the times.

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