Following the "Taste 66" Dayi tea stir-frying incident in Fangcun in May (from the crazy rise to diving, Pu'er tea "Taste 66" was fried for >>>), Dayi New Tea "Cangjie" burst the warehouse again! Since the 10th, a number of shops in the tea market around Fangcun have repeatedly blocked doors and grabbed tea, resulting in the suspension of relevant transactions, and the industry said that the impact of the tea roasting incident was extremely bad.
The new tea triggered a war between the "Air Force" and the "Army"
On June 24, Fangcun was unsealed, and the Fangcun Tea Market, which had been closed for 24 days, resumed business, and this day also happened to be the opening time of the reservation channel of Dayi Pu'er Tea "2102 Cangjie". Some insiders believe that choosing to release listing information before Fangcun unsealed can be described as a good time.
Even if affected by the epidemic, Dayi Tea has not yet been shipped, and the tea merchants in the Kefang Village Market have already begun to offer quotations to find tea, and the secondary market has also begun to sell goods in short orders. As early as May this year, Dayi Tea had released the news of marketing Cangjie. The reporter found on the official website of Dayi Tea that Cangjie claimed to be "selecting the top ancient tree tea of Brown Mountain Famous Village as raw materials", and gave itself Chinese cultural attributes under the name of "Cangjie", and carried out marketing and publicity with the slogan of "great craftsman creation, no far away" with strong cultural significance.
Dayi Tea "2102 Cangjie"
"Grade Tea" is the highest quality tea sold by Dayi Tea. The reporter learned that the official distribution price of Dayi Tea is 70,000 yuan a mention (seven tea cakes are a mention), and the retail guidance price is 21,800 yuan / piece, which is the highest price of Pu'er tea ever issued. The initial distribution price of Xuanyuan, which was once known as "2017 Imperial Tea No. 1", was only 30,000 / piece, and the distribution quotation of Cangjie once again broke the market preset, which can be described as a sky-high price.
Nevertheless, after the secondary market opened, the two forces of short and long (known as the "Air Force" and "Army" in the tea market) began to play a capital game, which is the so-called tea futures market transaction that has been illegal but has always existed for many years: it is calculated on the first day of the arrival of the Dayi Tea Guangzhou franchise store, and within the next ten days, the buyer and seller need to complete the spot transaction. Before that, the goods sold were all empty orders, and the game revolved around the ten-day futures of Fangcun's arrival.
July 10 is the last day of the 10-day arrival period. According to insiders, at present, guangzhou Cangjie number spot less than 200 barrels, but the empty order has reached more than 20,000 barrels, and there is no tea at all. This means that most of the tea merchants in the secondary market cannot deliver tea for a single tea within a ten-day period. Tea merchants have been looking for tea to quote high prices, and the price of "Cangjie" has soared all the way, from 70,000 factory price to 200,000. "Someone added 30,000, someone will add 40,000, and on the day of the release, we didn't expect to be fried to 200,000 today!" A tea merchant told reporters.
As of July 10, the price data of the market platform Cangjie number
In the case of the continuous growth of tea prices, there are still tea merchants who are getting deeper and deeper. Some tea merchants have no money on hand, so they sell the star teas such as 1801 Thousand Feathers and 1901 Canghai that are deposited by old customers in the store, and continue to buy Cangjie numbers with money. In terms of Dayi Tea, on the grounds of "wrong packaging printing" and "the epidemic affecting the backlog of express delivery", tea is not distributed to franchise stores. Some tea merchants told reporters: "Dayi Tea also mandatorily requires stores to unpack and sell, and hand over the bamboo shell receipt of Cangjie, and the bamboo shell, small ticket and carton can be sold for 40,000 yuan." Obviously, the tea that can be bought by 10,000 or 20,000 must be sold to more than 100,000. ”
According to insiders, in this "Cangjie" incident, many tea merchants suffered heavy losses. If the buyer and seller open an order at a price of 100,000 yuan / mention, calculated at the current market price of 190,000 / mention of the Cangjie number, due to the inability to deliver the order, the difference of 90,000 yuan will be paid to the buyer, and the intermediary platform or tea merchant will suffer heavy losses.
Due to the large difference between empty orders and spot orders, and the number of shorts is large, some tea merchants and platforms can only lose their trust, abandon the order or delivery, and only return the principal. "They offer to pay only ten thousand or a few thousand yuan, and if the buyer does not want to, they threaten to run away." Insiders told reporters. In order to prevent dealers from running away, many buyers gathered at the door of the shop, blocked the door to move goods, and even worse, directly grabbed tea, and many physical conflicts occurred within a few days.
"Air Force" and "Army" chat history
A tea merchant in the southern tea market provided reporters with a video of the tea merchant conflict that occurred in the Fangcun Tea Market on the evening of the 10th and 11th, and the video showed that in the Fangcun Guqiao Tea Market and other places, many people had physical conflicts due to single reasons, and the scene was filled with shouts and screams.
There was a physical altercation at the scene
There was a tea snatching incident
The turmoil in Fangcun Tea Market has attracted the attention of regulatory authorities. The reporter learned that on July 8, the Southern Tea Chamber of Commerce in Liwan District, Guangzhou issued a proposal, proposing that "each member unit should operate in accordance with laws and regulations, and the transaction process should use the official distribution information, contracts, order lists and other physical delivery vouchers of each brand manufacturer as the basis for the transaction and ensure that the goods can be actually delivered." On the 8th, the "2102 Cangjie" market price fell slightly, but it was still very sought-after, and the price immediately rose on the 9th, and once rose to 185,000 / piece.
Proposal of the Southern Tea Chamber of Commerce
On July 11, the tea trading platform Donghe Tea Service Number issued a notice saying that due to receiving a notice from a higher authority, in order to prevent the intensification of contradictions, gathering troubles and other situations, the official website of Donghe Tea suspended the quotation of Cangjie Number.
On July 11, Cangjie number quotations were suspended
Financial tea has become a malignant tumor
A person in charge of the Guangzhou Tea Association told reporters that the "Cangjie" incident is actually a kind of gambling. The financialization of Pu'er tea has become a tumor of the current tea market, and it has reached a point where it must be removed. "But how to combat this kind of thing, many tea merchants in the tea market expressed pessimism, because this phenomenon has accumulated and is difficult to return."
A number of old tea people who operate tea in Fang Village told reporters that the "Cangjie" incident is definitely not accidental, and the futures trading model of Pu'er tea has a long history. As early as 2006, there were already signs of futures trading of Pu'er tea in the Fangcun market, and many big brands of Pu'er tea became the first wave of futures trading testers. In 2013, Dayi Tea gradually rose and became the protagonist of Pu'er tea futures trading.
In October 2017, Dayi launched the first number-level tea - Xuanyuan, in the case of rare distribution, exquisite materials, high cultural attributes, and tea merchants doing a large number of short orders, the market price of Xuanyuan was speculated to 170,000 / piece in half a year, and rose to 1.9 million yuan / piece in March this year. As of now, the price of Xuanyuan on the tea market platform has fallen back to 1.39 million yuan / piece.
Regulus quotes and historical price movements
It is understood that over the years, the speculation of Pu'er tea has triggered a number of vicious incidents: such as the snake cake running incident in 2013, the Dayi passing on the road running incident in 2014, the rat cake drinking pesticide incident in 2020, and the 66 Dayi tea counterfeiting incident in 2021... The illegal futures trading behavior of some speculators has turned the market into a "casino" and turned the agricultural product of tea into a securitization product with financial attributes, which has boosted the illegal enrichment of certain groups and merchants in the market.
The reporter learned that Dongguan City as a Pu'er tea storage center, Guangzhou Fangcun as a wholesale center, both places have a considerable number of intermediaries and practitioners in the speculation of Pu'er to promote the waves. Mr. Chen, an old tea merchant who has been operating in Fangcun Tea Market for 20 years, told reporters that Fangcun and Dongguan have opened dozens of large Yipu'er tea quotation platforms, and tea merchants can find tea, produce tea through these platforms, and even see the tea price index like the stock market. In addition, tea merchants have also established a number of "Cangjie" speculation groups to exchange and publish "Cangjie" trading information.
Many people on the platform are still releasing Cangjie number to find tea information
Insiders told reporters that behind the futures trading of Pu'er tea, there is a huge amount of capital manipulating the market, and investors have changed into tea customers, but there is a lack of supervision from relevant departments. "Many tea merchants have not considered the quality of tea, no one discusses the quality of tea, only cares about whether it makes money." The wind of speculation pervaded the entire Fangcun market, and wave after wave of unevenness rose again, so that the market would eventually be played bad by capital. ”
As early as April 16, the "Leading Group for the Prevention and Disposal of Illegal Fund-raising" at the three levels of Yunnan Province, Lincang City and Yun County successively issued a "risk reminder letter" to issue a risk warning against the terminal retail market price speculation of a brand of Pu'er tea in Yunnan Province and the "risk of sky-high 'financial tea'".
"Risk Warning Letter" issued by Yunnan Province
In response to the phenomenon of the financialization of Pu'er tea, there have been fierce criticisms and objections from practitioners. Shi Yilong, the founder of Dehong Ancient Tea, believes that the market economy has the freedom to operate, does not mean that the market can be without supervision, "The speculation of Cangjie is to put on the cloak of the market economy, raise prices and arbitrarily price, but this does not mean that the tea enterprise group can carry the "industry leader" sign of Pu'er tea to do whatever it wants, and tea futures and other behaviors have illegal regulations and should be supervised by relevant authorities. ”
In Shi Yilong's view, the Guangdong Provincial Financial Office, the Guangdong Provincial Market Supervision Bureau and other relevant departments should rectify the tea futures market that is free from extrajudicial supervision, as well as the vicious speculation in the Fangcun Tea Market, to prevent more people from blindly following the trend and falling into the mire.
The reporter called Dayi Group, and the company's customer service said that it did not know anything about the "Cangjie" incident. According to the latest news, the development of the Fangcun Tea Market and the Wanjiang Tea Market in Dongguan due to the "Cangjie" has also attracted the attention of the police, and the relevant departments are investigating it.
Xiang Xianjun Intern Wei Yuying
【Author】 Xiang Xianjun
Southern Probe
Source: South+ - Create more value