Consumers around the world are becoming more and more enthusiastic about exercising, and the number of new food and beverage launches with some sort of athletic health claim has grown by 30% over the past two years. In the future, sports nutrition food is becoming more and more popular, in addition to athletes, bodybuilders, the pursuit of quality of life consumers will also be the target consumer of sports nutrition products.
With the continuous deepening of national health awareness and the promotion of national fitness activities, the scale of China's sports nutrition market is expanding day by day. In 2018, the overall size of China's sports nutrition market was US$329 million, and in the past five years, the compound annual growth rate of industrial retail sales was as high as 40%, which was higher than the global and US markets.
It is expected that the compound annual growth rate of sports nutrition products in the Chinese market in 2017-2022 will be +29%, with growth in all sub-categories, and the maximum compound annual growth rate of supplementary nutritional beverages in 2018-2023 will be +39%. In 2023, China's sports nutrition market will reach $859 million. It can be seen that China has become the fastest growing market for the consumption of sports nutrition products in the world.
Sports nutrition originated from the nutrition regulator's research on athletes' weight control, enhance athletic ability, etc., it is based on the characteristics of human cells, tissues, muscles of the movement characteristics of development, in addition to improving health, improving physique, maintaining physical fitness and vitality, but also enhance athletic ability and athletic effects. Therefore, it is not only a "nutritious meal" added by ordinary people in addition to three meals, but also a must-add for athletes and professional athletes.
In the past, sports nutrition food is mainly used to meet the athletes' needs for supplementing missing energy, and now, sports nutrition food is facing the general public, many beauty lovers hope to maintain weight through exercise to achieve the purpose of weight loss, which puts forward higher requirements for sports nutrition food, in addition to supplementing nutrition and energy at the same time, consumers also hope that it does not cause obesity.
As a new type of carbohydrate, paragose (isomaltoseketose) can provide stable and sustained energy while oxidizing more fat, becoming one of the most potential raw materials in the sports nutrition food industry.
Most common carbohydrates in sports foods are mainly a mixture of maltodextrin, glucose, and fructose, which release glucose into the bloodstream very quickly and inhibit fat oxidation. While these ingredients provide an immediate boost to energy, high-glycolycemic carbohydrates are not ideal for consumers who are looking for endurance training, exercising daily exercise, or want to maintain stable energy levels throughout the day.
Parakinose, a carbohydrate that is released completely and slowly, provides the body with glucose (the body's most effective source of energy) to keep blood sugar levels stable and help increase fat burning rates. At the same time, its calorie content is only half of the sugar, which is not easy to be decomposed and absorbed in the human body, nor is it decomposed and utilized by the vast majority of microorganisms, but it can be decomposed and utilized by bifidobacteria in the human intestine, promoting the growth and reproduction of bifidobacteria, maintaining the microecological balance of the intestine, which is conducive to the health of the human body and is an ideal weight management component.
Parakinose tastes very similar to sucrose, its sweetness is about 42% of sucrose, it is mild and delicate, and there is no bad taste during and after consumption. The sweetness is pure and natural, and can be used in conjunction with other powerful sweeteners (such as cyclamate, stevia) to mask the bad taste of other strong sweeteners.
At the same time, the slightly lower sweetness than sucrose is also very suitable for adding to sports nutrition foods, because people who love sports generally prefer foods that are not so sweet and have a light taste.
At present, many sugar substitutes added to sports nutrition products, such as sorbitol, xylitol, maltitol and many oligosaccharides, such as eating too much will cause bloating, bowel sounds, diarrhea and other uncomfortable phenomena, so fao/who stipulates its maximum use, but the human body's tolerance to parakinose is surprisingly large, the daily intake of 50g will not cause gastrointestinal discomfort, so the daily intake of paragona can not be regulated by the fao/who joint food additive expert committee.
In recent years, foreign experts and scholars, especially Japanese experts and scholars, through the Study and Testing of Keperlin Psychological Test, Human Brain Nerve Electromagnetic Waves and other methods, found that after eating Parakinose, the brain's attention concentration time is much longer than that of eating sucrose, and the soothing effect on mental tension is also much stronger than that of eating sucrose. This benefit of paragonase makes it ideal for competitive sports that require a high degree of concentration.
The stability of paragose is mainly manifested in two aspects, first, it has only extremely low hygroscopicity, so it has free fluidity in instant powders, and due to its low risk of agglomeration, it can be easily made into beverages or other types of products. Secondly, paragose is a polysaccharide, no reductivity, very stable, in the strong acid, alkali conditions are not hydrolyzed, in a very high temperature does not produce pigment, compared with sucrose, its stability is more than 10 times larger in value; will not and other ingredients in the food chemical reaction, can not be used by the vast majority of microorganisms, so whether added to powder, nutrition bars, candy, or beverage sports food, paraglucane can have a longer shelf life than other similar products, even in a hot and humid environment to sell , the product can also maintain high stability.
As a new generation of exercise and weight control functional ingredients developed by Beneo Company, Paragose takes beetroot as raw material, comes from natural and healthy sources, and has been confirmed by clinical studies in sports energy supply, stable blood sugar, fat burning and weight control, and many advantages make paragose an ideal sports nutrition food ingredient with broad market prospects.