From August 16th to August 25th, Hennessy, a world-renowned cognac brand, will bring the "Decoding Hennessy" interactive experience exhibition to Hangzhou
Hangzhou is a representative of a new first-tier city with great development potential and the home base camp of Tmall, Moët Hennessy's strategic partner. Not long ago, the Tmall team and two celebrities "Decoding Ambassador" Song Qian and Monday Wei went to hennessy winery in France to start a "traceability journey", and gathered all the proceeds of the journey in the Decoded Hennessy Interactive Experience Exhibition; In addition, during the exhibition, Hennessy's "Tmall Super Brand Day" will be held on August 22. From online to offline, enjoy the brewing process and enjoyment experience of Hennessy Cognac.
(From left) Mr. Zhu Yuanping, Vice President of Sales of Moët Hennessy Diageo Foreign Wine (Shanghai) Co., Ltd., Ms. Song Qian, a well-known singer and actor, Mr. Zhou Wei, a well-known actor, Ms. Wuling, General Manager of Tmall Big Food, and Ms. Yafei, Director of Tmall Liquor Industry
Cognac district to Hangzhou city, stars take you back to the source of decoding
At the opening ceremony of the event, two "Decoding Ambassadors" Song Qian and Zhou Wei eagerly shared their fresh insights from the previous visit to the birthplace of the Hennessy brand to shoot promotional films, as well as the exhibition experience of the "Decoding Hennessy" Hangzhou Station.
"The 'Hennessy Journey' was a great opportunity to satisfy my thirst for knowledge in Cognac." As an old friend of Hennessy', I couldn't hide my identity as a senior cognac lover on Monday, and I felt a lot, "Through many collaborations with Hennessy in the past two years, my understanding and love of cognac has been deepening. This time, I went to the birthplace of Hennessy in France to trace its roots, walking in a century-old wine cellar, as if you could feel the power of the water of life through oak barrels. I look forward to my friends in Hangzhou being able to explore this fascinating cognac secret with me through the Decoded Hennessy exhibition. ”
Heading to the birthplace of Hennessy in France to trace its roots, we gathered around the mysterious "Grand Tasting Room" on Monday to experience the tasting, selection and decision-making process
Another "decoding ambassador", Song Qian, had previously fallen in love with Cognac at first sight at Hennessy's "Food Laboratory" event. The "Journey to the Origin" takes her from the whole process of grape planting, picking, distillation, aging, blending, etc., to understand how bai yu ni grapes are transformed into cognac wines. "This 'Decoding Hennessy' interactive experience exhibition almost recreates my journey in France from the scene, and the immersion is very strong. Experience in the interaction, so that the whole exhibition is not only informative but also full of fresh fun. Song Qian said happily, "In addition to dry goods knowledge, you can also experience the modern and diverse side of Hennessy here." Cognac has a lot of fresh and fun fashionable drinks, this time I created a Hennessy v.s.o.p cocktail special, I hope you can play with me to unlock more fun to enjoy cognac. ”
From the vineyard to the distillation workshop, Song Qian witnessed the transformation of a white jade grape into the "water of life" in the Cognac region of France
Mobilize multiple senses, interactive exhibition one-stop experience
Instead of traveling to a small town in Cognac, France, simply pick up a golden key at the entrance of the "Decoding Hennessy" interactive experience exhibition in Hangzhou to open the world of Hennessy Cognac with a difference. The shocking ring screen and the ground LED linkage take you through To France to see the terroir of the Cognac region, and dominate the circle of friends with Song Qian's same "Yi Garden Stroll" panoramic photo. Step into the gate of time and meet the eight generations of legends of the two major families of Hennessy and Fairworth, leaving a wonderful picture of the same frame through time and space. You can also stop by the "Secrets of the Cellar" exhibition area like Monday Wai to experience the hidden power of the water of life breathing in oak barrels and ripening, or step into the "Grand Tasting Room" to become a member of the mysterious Hennessy Tasting Committee and immerse yourself in the solemn tasting, selection and decision-making process.
After that, you can also try to put theory into practice, and in the "Taste and Wine" session, you can follow the Hennessy brand ambassador to see the color, smell and taste, explore the "golden rule" of cognac food, and appreciate the wonderful collision between cognac and food. Plunge into "X.o Seven Wonderlands" and travel through Hennessy x.o's surreal seven-fold sensory journey with shots from renowned ghost director Ridley Scott. Finally, with beautiful photos, dry goods and extraordinary experiences, walk into Hennessy's "Night Time Bar", so that the previous system of learning through the five senses is attributed to the satisfaction of taste buds - popular bar special cognac cocktails, trendy cognac coffee, Internet celebrity molecular ice cream, each of which is constantly surprised.
Travel to France to see the terroir of the Cognac region, and dominate the circle of friends with Song Qian's same "Yi Garden Stroll" panoramic photo
Step into the door of time and meet the eight generations of legends of the two major families of Hennessy and Fairway with song qian, the "decoding ambassador"
Step into the "Grand Tasting Room", where the "Decoding Ambassador" on Monday transforms into a member of the mysterious Hennessy Tasting Committee and immerses himself in the solemn tasting, selection and decision-making process
Plunge into "X.o Seven Wonderlands", accompanied by footage from renowned ghost director Ridley Scott, on Monday around Hennessy x.o's surreal seven-fold sensory journey
Fresh drinking methods, cross-border cooperation, creativity
As "Decoding Ambassador" Song Qian mentioned, Hennessy enjoys it in a fashionable and varied way. Since ancient times, Hangzhou has been a cultural city where poets drink and gather and praise poems, and now as a representative of the new first-tier cities, Hangzhou consumers are even more enthusiastic about the inheritance and innovation of wine culture. "Decoding Hennessy" Hangzhou Station joins hands with three well-known brands to create a joint cross-border and interpret Hennessy's versatile enjoyment methods in a creative and diversified form.
Modern and dynamic "Hennessy's Nighttime Bar"
As a pioneer of Cocktail Culture in Hangzhou, Hangzhou's veteran popular bar "Jiuyin", this time sent an ace bartender to sit in the "Hennessy Night Time Bar", with Hennessy v.s.o.p and Hennessy New Point to concoct a variety of cognac cocktail creative specials. Breaking through the conventional "Cognac Brand" Hennessy new point, colliding with the simple and high-end greybox coffee passion, spicy and mint flavors add vitality notes to the richness of coffee, bringing a trendy drink that triggers inspiration and creates brain holes; The popular molecular ice cream brand mylab combines the flavors of cognac with the unique texture of molecular ice cream. Hickory peppercorn sea salt flavor cognac ice cream highlights the characteristics of local ingredients in Hangzhou, and the creativity is bold and new. A number of crossover cognac ice creams will also be available at Hennessy's "Nighttime Bar" for a limited time, presenting summer surprises.
A variety of cognac cocktails based on Hennessy v.s.o.p and Hennessy New Points are available at Hennessy's "Late Night Bar"
Decoding Hennessy, Discovering New Tastes "Decoding Hennessy" Interactive Experience Exhibition New Upgrade Landing In Hangzhou Illustration (10)
Breaking through the conventional "Cognac Brand" Hennessy New Point, colliding with the simple and high-end greybox coffee passion, debuting at Hennessy's "NightTime Bar"
The influencer molecular ice cream brand mylab combines the flavors of cognac with the unique texture of molecular ice cream, and a variety of flavors are presented in Hennessy's "Nighttime Bar" for a limited time to present summer surprises
Tasting sessions, celebrity interactions, advanced guides
If this fantastic and fun full-sensory interactive experience is not enough to satisfy your curiosity, the three themed tasting sessions will definitely complete your advanced appeal to Hennessy Cognac. Jackie Lo, an award-winning bartender and one of Asia's top 43 bar mood bar managers, will take you on a journey through the secret recipes of cognac-based cocktails in the "Hennessy Bartending Art" class. In the "The Art of Hennessy Ageing" class, Cognac expert lecturer Hao Liwen will work with Hennessy brand ambassadors to interpret the story behind the water of life and take you to vertically taste three classic cognacs with different styles.
The Hennessy Food Workshop presents a full version of the Hennessy "Food" Laboratory & Delicious Menu, recommended by renowned food documentary filmmaker Chen Xiaoqing and interpreted by Wang Yong, Executive Chef of Hangzhou Xizihu Four Seasons Hotel, using local seasonal ingredients. The menu will be available for two months from 17 August at Four Seasons Hotel Hangzhou's Jinsha Hall, where consumers can enjoy the taste buds of Hennessy v.s.o.p, Hennessy x.o and gourmet cuisine.
During the "Decoding Hennessy" exhibition, the "Hennessy Tmall Super Brand Day" will be ushered in on August 22. During this period, Hennessy V.S.O.p uva special collector's edition, Song Qian's accompanying wine cabinet, a variety of explosive sets and other products will be released on Tmall, inviting consumers to discover modern new tastes.
A multi-sensory cognac origin journey that collides with cross-border inspiration for a limited-time cognac experience From August 16 to 25, on the 5th-6th floor of The Powerlong Art Centre in Hangzhou, the "Decoding Hennessy" interactive experience exhibition invites you to explore the wonderful world of Hennessy Cognac together.