Beijing News (reporter Xue Chen) On August 21, the Beijing News reporter learned from Hennessy that hennessy Hennessy Tmall official flagship store was officially opened. In the live broadcast event hennessy held on Tmall that day, he mentioned keywords of interest to a number of young people represented by food. Wu Pengkai, President of Moët Hennessy Diageo China, said: "With the completion of hennessy Hennessy's official flagship store on Tmall, we will rely on Tmall's big data to gain insights into young consumer groups. ”
From the data released by Tmall International, it can be seen that nearly half of the 18-29-year-old people on the Tmall International platform will choose to buy foreign wine, and the young people have become a new force in foreign wine consumption. According to the report "The Economic Potential of Super Night Clubs and the Insights of People Staying Up Late" released by Alimama, nearly 200 million consumers across the country are active from 8 p.m. to 6 a.m. every day.
In the brandy category, the "gourmet" characteristics of Hennessy consumers are more prominent. Among Hennessy's core customer base, the proportion of food labels such as "foodie", "cooking master", "wine life", "fast food" and so on is generally higher than the average brandy category. To grasp the hearts of young "night cats", we must first grab their stomachs that are keen on supper.
Wu Pengkai said that in order to open up the supper drinking scene, Hennessy also presented the 2020 Hennessy Tmall Super Product Day through the interactive form of offline store exploration + online live broadcast. It hopes to strengthen the connection between Hennessy and Chinese cuisine, and to reach deeper into the nightlife of young consumer groups.
Beijing News reporter Xue Chen pictures courtesy of the enterprise
Edited by Xu Jingjing Proofreader Zhang Yanjun