Whether you're in a liquor or tobacco business, or a night show, a large supermarket, or a major duty-free shop, the hennessy logo on the wine shelf is always particularly conspicuous. As ordinary consumers, many people are silly and unclear about the Hennessy vs, vsop and XO series. It's all wine, so why are there any distinctions? Since it is the same brand, why is the price difference so large? After reading this article, you will understand.
1. Hennessy: The world's largest cognac brand, owned by luxury giant lvmh and liquor giant Diageo
Before you learn about Hennessy Cognac, let's get to know the background of Hennessy. Of course, how can cognac be sold so well in China and become the drink of a local tycoon's cup, without two brushes? Hennessy is a cognac brand owned by Moet Hennessy. Moët Hennessy is controlled by luxury giant lvmh and diageo, the world's largest liquor company. Thanks to lvmh's brand philosophy and diageo's distribution system, Hennessy Cognac has become popular all over the world, especially in Asia and China.
2. The history of Hennessy: a history of the internal and external development of cognac
The story goes back to 1765, when an Irish Richard Hennessy, who was an officer in Louis XV's Royal Forest Army, observed the potential of the outlet of the water of life, and Hennessy Cognac followed. Decades later, Hennessy Cognac reached the American and Russian royal families. In the late Qing dynasty, when Empress Dowager Cixi came to power, Hennessy Cognac came to China for the first time. Hennessy creatively proposed the vs, vsop and xo grading criteria, which have become the benchmark in the industry today, and Hennessy's history is a history of the internal and external development of cognac.
3, Hennessy's main products: dick silk, middle class, rich and handsome, local tycoons and connoisseur version to distinguish
Hennessy Cognac has a wide range of products, from the new points of the wayward dick, to the tall xo and the local tycoon Richard, please sit according to your own appreciation ability and the balance on your bank card.
(1) Hennessy's new point: wayward dick silk version
Classivm is the youngest cognac under Hennessy's umbrella, and Hennessy New Point is tailor-made for the new generation of Y people who are happy to show their self-style. The new human being is modern and independent, bold and confident, dynamic and energetic, exerting passion and releasing individuality. The youthful, lively, playful style summed up as a young wayward version. Of course, the price of the wine is also suitable for most young dick silk people. Hennessy's new notes come from strong spices and a hint of dried mint, followed by the same texture, with hints of white pepper and fresh ginger.
(2) Hennessy vs: Petty bourgeoisie
vs is an abbreviation for very special. In cognac laws and regulations, vs means that the youngest base wine is also aged in oak barrels for 2 years. Hennessy vs is generally formulated with base wines aged for several years in French oak barrels. The wine has fruity aromas and some oak aromas, and aromas of roasted almonds and fresh grapes will appear in the mouth. Throughout the Hennessy collection, vs is low in price and suitable for the petty bourgeoisie.
(3) Hennessy vsop: Middle Class Edition
vsop is an abbreviation for very superior old pale. In cognac laws and regulations, vsop means that the youngest base wine is aged in oak barrels for 4 years. In 1817, Hennessy vsop grade cognacs were first used to assess the quality of cognacs. At that time, Crown Prince George IV was a connoisseur of cognac, and he asked Hennessy to design a "very superior old pale" for him, and vsop has since become the reference standard for the entire cognac industry. With soft and spicy notes of vanilla, cloves and cinnamon, accompanied by smoked aromas, the wine reveals the ripe aromas of long-term aging in oak barrels. This is Hennessy's mid-range product, and the middle class can give it a try.
(4) Hennessy xo: Rich and Handsome Version
When it comes to cognac, the word that everyone blurts out should be xo. xo is an abbreviation for extro old, and according to Cognac law, the youngest base wine of xo must be aged for 10 years. This wine, a cognac created by Maurice Richard. for his close friends in 1870, is a Hennessy classic. Hennessy xo is said to have been secretly blended with 100 base wines. These base wines are matured over many years, some of them up to 30 years old. Of course, its sense of complexity and mellowness is also beyond doubt. It can be said that the xo series is a rich and handsome version of Hennessy, and its price is generally more than 4 figures of rmb.
(5) Hennessy Parrantine: Regal Edition
In 1979, master brewer Yann Fillioux used hundreds of premium eaux of life to create the unique Hennessy Parlement Cognac (paradis). It is an elegant, plump, delicious cognac, supple, light, and with its bright yet delicate qualities, it is a treasure trove for connoisseurs. The price of a few thousand yuan can only be afforded by the rich.
(6) Hennessy Paragon Jubilee: Local Tycoon Edition
The Hennessy Parles Imperial is a masterpiece of refinement and elegance, re-brewed by yann fillioux in 2010 to pay homage to an original cognac created by Jean Fello in 1818 by the Russian Royal Family for Tsar Alexander I. This cognac is aged from a variety of base wines from 30 to 130 years. Of course, things related to the royal family are never cheap, and the output is quite limited, spending 5 figures to consume a bottle of wine, the local tycoon please feel free.
(7) Hennessy Richard: True Connoisseur Edition
In 1996, winemaker Jan Felvoy produced a Hennessy Richard cognac. The wine is named after the founder of Hennessy and aged using a valuable base wine recipe from 40 to nearly 200 years old. Bottles are made of crystal, blown by hand and marked with individual numbers. The cognac is the culmination of Hennessy's 250 years of history, genius, knowledge, craftsmanship and passion, made for true connoisseurs.