CPPCC members Jiang Nan and Sun Xuefeng made guest appearances at "Live Broadcast Room of the Two Sessions"

CPPCC member Jiang Nan (left) and CPPCC member Sun Xuefeng (center) made guest appearances at the "Live Broadcast Room of the Two Sessions".

Text/Photo Peninsula All-Media Reporter Liu Xiaozhe smiled at Li Xiaozhe

Accelerate the construction of existing advantageous tourism projects, strengthen the introduction of large tourism projects, create boutique tourism routes that meet diversified needs, build a tourism big data platform, accurate marketing at home and abroad, and create a first-class coastal resort. In this year's government work report, there are many contents related to tourism. On January 12, Jiang Nan, member of the Municipal Committee of the Chinese People's Political Consultative Conference and deputy director of the Press, Publication and Copyright Management Department of the Municipal Bureau of Culture, Radio, Film and Television News and Publications, and Sun Xuefeng, member of the Municipal Committee of the Chinese People's Political Consultative Conference, chairman of the Youth International Travel Service Co., Ltd., and president of the Qingdao Tourist Guide Association, made guest appearances at the "Live Broadcast Room of the Two Sessions" and put forward his own suggestions on the development of Qingdao's tourism.

The positioning of tourism is more precise

As a famous coastal tourist city, Qingdao has always been a tourist destination for many tourists at home and abroad. Every summer during the peak tourist season, Qingdao will welcome a large number of tourists, and the development of the tourism economy has played a huge role in the development of Qingdao's overall economy. This year's government work report mentioned that it is necessary to accelerate the construction of existing advantageous tourism projects, strengthen the introduction of large tourism projects, create boutique tourism routes that meet diversified needs, build a tourism big data platform, accurate marketing at home and abroad, run the Qingdao Summit of the World Tourism Cities Federation, and create a first-class coastal resort. Strengthen internal potential mining and external introduction, and do the scale of the exhibition industry as soon as possible.

In the view of Jiang Nan, a member of the CPPCC Municipal Committee, this year's government work report has a more accurate positioning of tourism, "to the point". "Now many cities are a thousand cities, the city's recognizability is shrinking year by year, 'chain cities' and 'here and there' will make travelers lose interest in travel." As a well-known tourist city in the country, Qingdao should learn the painful lessons of large-scale demolition and construction in some cities in the process of development, make use of unique tourism resources and environment, and make great efforts to strengthen and deepen the economic development of qingdao, as well as the country's well-known tourism city. In this regard, the report places high demands. Jiang Nan said.

What impressed Sun Xuefeng, a member of the CPPCC Municipal Committee, was the construction of a tourism big data platform mentioned in the report, which is targeted at home and abroad for precision marketing. "Precision marketing makes me feel very deeply, every year the government will carry out urban publicity for Qingdao tourism, go to all parts of the country and even around the world to market, so that tourists around the world have a deeper understanding of Qingdao's tourism, which has a good pulling effect on Qingdao's tourism." Sun Xuefeng said that in addition, the report mentioned that it is necessary to create boutique tourism routes that meet diversified needs. "This is the book of tourism, tourists want to travel to a city, the first thing to investigate and see? What tourist routes are attractive? So the design of tourism products is the first priority. Sun Xuefeng believes that how to tap new tourism resources, create diversified and high-level tourism products, and attract the majority of tourists to Qingdao for consumption is also a very important content.

String together cultural journeys with old buildings

The rise and fall of Qingdao's tourism industry directly affects the development of the overall economy, and the difference between Qingdao's tourism light and peak seasons is also an important factor in curbing the development of the tourism economy. In the interview, the two CPPCC members mentioned that although Qingdao's tourism industry is developing rapidly, there are still many shortcomings. Jiang Nan believes that Qingdao should still belong to the "migratory bird tourism city", "in the summer, tourists will come to Qingdao to cool off." In the winter, the number of tourists immediately plummets. The reason is that in the off-season we don't have better tourism products and programs to attract tourists. Jiang Nan said, but Qingdao itself is not without resources in this regard. During this year's municipal two sessions, Jiang Nan submitted a proposal on promoting the development of Qingdao's old town in western Qingdao with humanistic tourism. He believes that in addition to playing the ocean card well and making use of the unique natural environment, we should also cherish the memory of a hundred years of vicissitudes and integrate humanistic tourism resources to promote the rejuvenation and development of the old city in the west.

"The city's century-old vicissitudes are often reflected through architecture, and whether it is Zhongshan Road, Hubei Road, Yishui Road or Badaguan in the west of Qingdao, there are rich European-style century-old architectural resources, which is a unique and valuable wealth that other cities in China cannot match." Jiang Nan said that many century-old buildings, tourists want to go in to see it when they pass by, but they can't go in at all, they can only take a photo outside through the wall, but this is not good. Therefore, he suggested that on the basis of the census, some buildings with strong cultural accumulation and unique appearance and style should be selected, individual development, and revitalization of resources, stringing together "pearls", connecting points and lines, formulating key projects according to their own characteristics, and forming a development plan for the development of cultural tourism in the western region.

"Of course, it is also necessary to coordinate and integrate resources, promote the overall external market, create a humanistic tourism brand, and break the label of seasonal tourism cities." Jiang Nan said that with the convenience of travel, young travelers will quickly dissipate the excitement of the ocean when they come to Qingdao to play, and they are often more fond of leisure, creative and cultural consumption places, such as Chengdu Kuanzhai Alley and Beijing Nanluoguxiang. It is recommended that Qingdao create a well-known Qingdao humanistic tourism brand such as "Hospitality Shandong", promote the characteristics of Qingdao's humanistic tourism as a whole in a guided manner, shape the cultural atmosphere of Qingdao in the hearts of travelers, no longer over-strengthen the visualization concept that Qingdao is a coastal city known to the world, break the label of Qingdao's seasonal tourism city, and achieve Qingdao travel without off-season.

Create a green brand industrial tourism

The short peak season is crowded, and how to increase popularity during the long off-season is the focus of common concern of the government, competent units and tourism enterprises. In Sun Xuefeng's view, eating, living, traveling, traveling, shopping and entertainment are the six major factors of tourism, how can a city attract a large number of tourists, the six factors play a decisive role. "First of all, the people eat for heaven. Tourists come to a city, the characteristics of food is an important part of improving the city's popularity, Beijing Wangfujing Snack Street, Nanjing Confucius Temple Snack Street, Yunnan Lijiang Ancient City Sifang Street, Shanghai City God Temple, Chengdu Kuanzhai Alley, etc., are tourists to reach this city must go to the destination of consumption. But in Qingdao, there is no such snack street. Sun Xuefeng suggested that the government take the lead in creating a comprehensive snack street with Qingdao food characteristics to meet the needs of tourists.

In addition, Sun Xuefeng also agrees with Jiang Nan's views on creating tourism products for Qingdao's century-old historical buildings, "such as Qingdao's Badaguan, Catholic Church, Kang Youwei's former residence, etc., are the best products to promote Qingdao's culture and historical buildings to attract tourists." Sun Xuefeng suggested that on the basis of protection, it should be fully developed to form a fist of tourism products, like Gulangyu Island in Xiamen, so as to drive Qingdao's off-season tourism. At the same time, he also suggested building Qingdao brand industrial tourism, "Qingdao has so many well-known enterprises, such as Haier, Hisense, Green Beer, Double Star, Qingdao Port, of which qingdao beer museum has now become the main visiting point for tourists to Qingdao." Therefore, it is recommended that the government unite with famous enterprises to build more corporate tourism spots, standardize the quality and viewing points of reception, and increase the number of tourists who come to Qingdao through the popularity of enterprises. ”

suggestion

Accelerate the development of Qingdao characteristic homestays

Nowadays, Qingdao's tourism industry has also seen many emerging industries, such as homestays and exhibitions. Sun Xuefeng believes that a city's exhibition economy is also an important part of driving the social economy. He suggested that for the exhibition economy, Qingdao can introduce more preferential policies to support various industries in the industrial chain of the urban exhibition economy, and formulate a simple and clear exhibition incentive system, so as to promote the attraction of Qingdao as a convention and exhibition destination and promote the great development of Qingdao's economy.

"Now many homogeneous tourism projects, everyone is not interested, especially tourists who have both leisure and money, but like to pursue the ultimate experience." Jiang Nan believes that in recent years, with the people's awareness of leisure becoming stronger and stronger, homestays have become the "new favorite" of leisure tourism. "Why do some people come to a city to travel, not just come to play once, and then say goodbye to the city, but have a complex in their hearts to go back and see it?" There is not only nostalgic cultural feelings, but also the best local natural scenery and the best local agricultural products. ”

Jiang Nan said that in the development of homestays, Qingdao also has high-quality ecological resources and environmental resources facing the sea. For example, fishing ports and fishing villages such as Qingshan Community in Laoshan District, as well as many beautiful villages and charming towns in Qingdao, can be linked to homestays, and the development of homestays with Qingdao characteristics should be accelerated.

In addition, in terms of major tourism projects, Sun Xuefeng also gave his own suggestions. "We must make use of the advantages of the cruise home port and vigorously develop the cruise economy." Sun Xuefeng said that Qingdao' investment in the completion of the international ship port and the cruise home port has added great vitality to the great development of Qingdao's tourism. "But we should further explore and make full use of this advantage, connect with international standards, attract more international tourists to stay in Qingdao, and also strive to let domestic tourists embark on cruise ships."

[Editor: Zhang Zhenzhen]