Jiang Nan, CEO of Duoniu Media: Building a new ecosystem for content industry collaboration and win-win results

"Duoniu Media has always been a tob company, but today it has the technical capabilities and traffic data capabilities to provide services for toc users. The launch of Gravity Information is mainly aimed at toc users to launch the core collection data, search engine, personalized customization, etc. Jiang Nan said.

Jiang Nan pointed out that Duoniu Media did not define "gravitational information" as an information product, but gave it the heavy responsibility of building a content ecology. It is hoped that we can establish a symbiotic and co-growth ecology, share the technology, data and other resources of Duoniu Media to high-quality content media partners, and jointly use these resources to better connect content producers and readers, promote the division of labor in the industry, and help media peers improve efficiency and increase operational effects.

Build three business segments

At the same time, Duoniu Media announced the development strategy of its three major businesses of media, data and advertising.

According to Jiang Nan, among the three core businesses, media and content, as the first sector, will assume the starting point and fulcrum of the company's overall business, and are also the core elements of the development of the information industry. Data and technology, as the second segment, will be further optimized, mined and organized, and at the same time, through data visualization tools, the traffic of more partners will be organized and analyzed to generate new advertising value. Advertising as a third sector, including the advertising part of the main advertising brand and search engine. The three major sectors rely on and support each other to form the whole industry chain business of the media industry.

Jiang Nan told the China Securities News reporter that the first collective appearance of Duoniu Media's media, data and advertising businesses, as well as the launch of a new platform, marks the improvement of Duoniu Media's layout in the media data industry chain, the increasingly rich industrial ecology, will focus on the ability and resources of media big data, more systematic and in-depth exploration, by improving the efficiency of connecting content and people, to build a new ecosystem for the content industry in the era of big data and artificial intelligence.

It is understood that Duoniu Media is an Internet media big data company, committed to the in-depth application of big data technology in the media field, and its business scope covers media, data, brand, search engine advertising, traffic data optimization, traffic data alliance, etc. Jiang Nan said that Internet media began from the era of portals with lack of information, developed into the search era of information explosion, and then entered the social era of the rise of UGC, and is currently moving towards the era of intelligence driven by big data. As the main business model of Internet media, advertising products have also gradually evolved from the form of general investment with a single form and insufficient measurement accuracy to an advertising product with rich forms and high measurement accuracy.

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