The 2nd China Radio and Television Media Integration Development Conference Experts focused on the cultivation of innovative talents in the media

Courtesy of the organizer of the "Media Innovation Talent Salon" of the 2nd China Radio and Television Media Integration development conference

BEIJING, Oct. 19 (Xinhua) -- At the "Media Innovation Talent Salon" held at the Second China Radio and Television Media Integration and Development Conference held recently, industry experts from the State Administration of Radio, Film and Television, major universities, and recruitment platforms focused on topics such as the innovative training of media talents under the background of deep media integration.

Zhu Yannan, secretary of the party committee and director of the Development Research Center of the State Administration of Radio and Television, stressed that "if the system is smooth, talents will gather, and talents will prosper." He believes that employees and units must become "partners" in order to achieve win-win benefits for individuals and organizations and reduce talent outflow. In addition, in terms of assessment and distribution, it is necessary to increase the inclination of new media, and the space for the development of media talents can continue to expand. "At present, Jinan Radio and Television Station has implemented the 'channel + company' and studio and business department model, and implemented the 'Station Director Commendation Order'; Jiangsu Radio and Television Station has set up awards such as 'Outstanding Employee of Integrated Communication'; Anhui Radio and Television Station stipulates that all net income of individual media studios during the first year of cultivation period belongs to individuals, and after passing the assessment and formal operation, the profits are divided into 55% of the station."

Zhang Su, member of the party group and deputy director of the Beijing Municipal Radio and Television Bureau, mentioned that the holding of the media innovation talent salon is not only a specific practice of implementing the central government's deployment of media talents, but also a necessary measure to solve the current pain points and difficulties. It is of great significance to further explore and innovate the all-media talent training model, iterate on the concept of talent training, and strengthen the docking between universities and media institutions.

Sui Yan, dean and professor of the School of Journalism at the Communication University of China and editor-in-chief of Modern Communication, said that as a stage of modernization that is regarded as a higher level and more civilized, information modernization has further achieved material prosperity, wealth growth, scientific and technological progress, and efficiency improvement in the accelerated momentum. However, the identity differentiation, difficulty of public opinion, withering of values, narrative deconstruction, and disappearance of spiritual rhyme that exist at the same time in the process of information modernization cannot be ignored. This contradiction and conflict, which is more intense than industrial modernity, is inseparable from the acceleration of the speed of flow brought about by the informatization of the global society, the extension of the breadth of dissemination, and the deepening of the degree of mediatization.

Chen Changfeng, executive vice dean and professor of the School of Journalism and Communication of Tsinghua University, said that innovative talents must have basic humanistic literacy, critical thinking ability, professionalism, and the ability to learn new technologies. Therefore, the knowledge literacy required for narrative ability in the cross-media era is not the same as that of the traditional era, and it requires many aspects of content and connotation. "The technical courses of the School of Journalism and Communication of Tsinghua University currently include three categories, basic, applied, and top stones, the core of which is practice."

Professor Han Lixin, dean and professor of the School of Journalism of Hebei University, gave a speech entitled "Two Dimensions of New Liberal Arts and Transmission Talent Training". He said that the connotation of the modernization of the discipline of journalism and communication is contained in the discussion of the crisis of the humanities by Chinese and foreign scholars, which is mainly reflected in two aspects, one is the integration of modern science and technology and the knowledge system of journalism and communication, and the other is the inheritance and innovation of the concept of communication in modern industry and information society to the concept of communication in traditional agricultural society. Among them, the integration of modern science and technology and the knowledge system of journalism and communication is the appearance and means, and the inheritance and innovation of the concept of communication in modern industry and information society to the concept of communication in traditional agricultural society is the essence and purpose.

Combining theory and practice, Chen Na, deputy dean and professor of the School of Journalism and Communication of Tianjin Normal University, proposed that in the teaching process, scientific research methods should be introduced, teaching work should be completed as scientific research tasks, and the awareness of problems should be cultivated and encouraged to be asked, so as to promote the effective transformation of students from learning to learning, from wisdom to being able to do. Through teaching, it is necessary to realize the use of knowledge and technology, innovation, cross-border, cognition, from concept to practice, and do a good job in research-based teaching, that is, teachers in the teaching process, the scientific spirit, problem awareness, scientific research methods, innovative thinking, inquiry skills and other research or exploration factors throughout the whole process of teaching, fully mobilize students' learning initiative, guide them to explore problems independently and build a knowledge system.

As a representative of the company, Zhu Jiaying, general manager of Liepin Beijing Branch, shared a set of data. Liepin big data shows that from the flow data of talents in China's film and television culture industry, the proportion of talents flowing into North China is 46.73%, and the proportion of talents flowing into East China is 27.34%. From the perspective of the provinces where talents go in the first half of 2020, Beijing accounts for 45.07%, ranking among the top four in the country together with Shanghai, Guangdong and Zhejiang. These provinces have always maintained a leading position in the development of the film and television culture industry for many years, and the industry and talents complement each other, forming a greater attraction for talents in the film and television culture industry and becoming a popular area for talent flow. (End)

Source: China News Network