The picture shows the finches that are red and begin to fall off the tree. Photo by Zhong Xin
Pu'er, China News Network, November 3 (Miao Chao) "Problems in the acquisition chain have led to slow sales of small sparrows, this year most of the farmers' small sparrows are hanging on the tree, allowing the peppers to change from blue to red, these days the peppers began to fall off the tree." Pu Jianwei, chairman of the Ning'er County Tuanshan Village Shanxu Planting and Breeding Professional Cooperative, told reporters on the 3rd that the red sparrow is worthless, and farmers can only dry their own food, "but how much can you eat?" ”
Xiao Que Spicy is a kind of special pepper that grows on both sides of the Bian River in Ning'er County, Pu'er City, Yunnan Province, and its main characteristics are small, fragrant, spicy and crisp. Xiao que spicy has also been the "magic weapon" for many farmers in Ninger County to get rid of poverty and get rich, but in the small sparrow spicy harvest season in October this year, due to the operation problems of the acquisition company, the small sparrow spicy is slow to sell, and many farmers plant peppers are hung on the tree and not picked, compared with this year's little income, local growers are more worried about next year.
The picture shows that the local cultivation of small sparrows in Ning'er County has changed from cyan to red. Photo by Zhong Xin
In previous years, when the small sparrow spicy showed cyan color, the acquisition season began, and the color of the pepper changed to red meant the end of the acquisition season, and the cyan chinch spicy was picked and processed into a product, creating considerable economic value.
In recent years, the cultivation of small sparrow spicy has become one of the channels for many farmers in Ninger County to increase their income, and small sparrow spicy has also helped many poor households in Lika to get rid of poverty. By the end of 2016, there were more than 2,000 farmers growing small sparrows in Ning'er County.
In 2016, in order to help the villagers better develop the small sparrow spicy industry, Pu Jianwei led the growers to set up a professional cooperative for the cultivation and breeding of the mountain, and also established a cooperative relationship with the pu'er Mengyejiang Agricultural Food Development Co., Ltd., a small sparrow processing enterprise, forming a cooperative development model of "cooperative + farmer + company".
Pu'er Mengyejiang Agricultural Food Development Co., Ltd. is a modern food enterprise that has developed from a small processing plant to a large-scale modern food enterprise, and has been focusing on the processing and sales of small sparrows. Most of the small sparrow in Ning'er County is also purchased and processed by this company.
However, with the continuous increase in the planting area of local small sparrows, the amount of farmers planted in 2016 has exceeded the planned purchase volume of Pu'er Mengyejiang Agricultural Food Development Co., Ltd. Luo Qionglan, chairman of the company, told reporters, "In 2016, considering the loss of farmers and the future development of the industry, we still bought Xiao Que Spicy with a hard scalp. ”
The acquisition volume exceeded the plan, causing great financial pressure on Luo Qionglan's company. Although terminal sales are steadily increasing, there is still a serious product inventory overhang. Luo Qionglan said that the company strives to expand market sales channels, trying to enter Wal-Mart, Carrefour and other large supermarkets, "large supermarkets 'entry fee' is high, sales are not ideal, small sparrow spicy is a niche commodity, sales volume will not appear to increase multiplely, so the product backlog is more and more." ”
In order to alleviate the pressure on capital turnover, the company can only "destock" first, which has greatly reduced the number of acquisitions. In 2017, the company made only a small number of acquisitions, and in 2018 it almost suspended acquisitions.
Luo Qionglan said frankly, "This year we dare not collect it again, and we still owe the farmers the purchase money last year." ”
Pu'er Mengyejiang Agri-Food Development Co., Ltd. suspended the acquisition and put pressure on cooperatives and farmers. Pu Jianwei said, "Compared with the good harvest of tens of thousands of yuan per mu in previous years, the income of villagers has dropped sharply and the planting area has shrunk." ”
Pu Jianwei is worried that if these small sparrow spicy products can not be "destocked", the cooperative planting area will be reduced next year, which is the main source of income for more than 100 cooperative farmers, in addition to the small sparrow, Pu Jianwei and everyone really do not know what else to grow to get rid of poverty and get rich.
In addition to Tuanshan Village, The Wangya Agricultural and Animal Husbandry Professional Cooperative in Gantian Village, Dehua Town, Ning'er, is also facing the same dilemma, and the small sparrow spicy pickled products produced in cooperation with the company need to be sold urgently.
Pu Jianwei said, "If you can't receive orders next year, you can't find a way to sell, and the situation of small birds hanging on the trees and turning red will be staged." ”