Ice Queen, Black Widow, Taylor Swift, Fan Bingbing, relying on exquisite makeup technology, so that the face value can be both transnational and cross-dimensional, the Korean beauty master pony (Park Hye-min), who is called a plastic surgery hand by netizens, came to China to open a Taobao store. It is understood that the Taobao shop pony makeup, which began to list products on April 19, has gathered 94,000 fans as of today, and the average sales volume of each product has reached three digits.
As early as 2008, with the rise of beauty teaching with weibo, pony has already published beauty teaching videos on personal beauty blogs and YouTube. According to different scenarios, pony launched instructional videos with strong practicality and clear tutorials, which have attracted the attention of many netizens in China.
In addition to being good at dressing up and having the intimacy of a professional beauty blogger, pony's popularity is inseparable from her unique imitation skills. She has imitated Princess Elsa in "Frozen" and Scarlett Johansson's black widow image in "Captain America", and after coming to China, she duly launched an instructional video of Fan Bingbing's makeup. The entertainment of pony makes pony stand out among the bloggers who repeatedly update makeup tutorials for different occasions, and pony's international influence has gradually increased with these rich and diverse topics.
It was also the same period when pony became popular, and the concept of beauty artists began to make a lot of waves on the Internet, and most of the dujia were willing to see a cute-looking vegetarian use his own affordable products and show his skilled and progressive painting methods in front of his eyes. Beauty bloggers such as Chen Peipei in Taiwan, Chen Limin in Hong Kong and Xiao Ti in Chengdu have slowly grown their fan base during this period, turning sharing beauty and beauty into personal careers, among which, Xiao Ti Pi has a name on Taobao and has 442,000 fans, and has sold two crowns in just two years, surpassing most Taobao stores that have been operating for more than 5 years. It can be said that the Internet gives these girls who know makeup a good exposure opportunity.
By contrast, pony's influence in China doesn't seem to have been quickly monetized by her South Korean team. At least before pony officially entered Sina Weibo, her Chinese fans were still following her latest makeup videos in channels such as Tieba and major makeup public accounts and video portals; before pony's Taobao store opened, and even before the establishment of her personal makeup brand pony effect, searching for keywords such as "pony same model" on the Taobao page would also jump out of nearly 40,000 brands and products that pony used in teaching videos.
In November 2015, pony and South Korean makeup company memebox officially cooperated to launch its own makeup brand pony effect, and opened an offline physical store in Seoul. On April 20, pony posted a video of "Spring Outing Red Lip Makeup" on Weibo, and announced that personal makeup brand pony effect was on the Taobao platform, and Taobao also launched an advertisement for pony's store on the login interface the next day. This seems to confirm that pony and pony effect are beginning to recycle a large number of Chinese fan groups and hidden markets.