Our country is vast and has a long history and culture. In terms of winemaking alone, each of our provinces is very different. Different provinces have different wines, such as Guizhou has Moutai wine, Sichuan has Wuliangye, Luzhou old cellar, Jiangsu has the famous "three ditches and one river", Anhui has Gujing tribute wine, Kouzi cellar, golden seed wine, Hubei has Baiyunbian, Yellow Crane Tower, Rice Flower Fragrance, Hunan has drunkard wine, Guangxi has Guilin Sanhua wine...
Even in Guangdong, there are jade ice roasts and Feixia liquid! And when it comes to Fujian, why can't you say a well-known liquor?
Compared with other provinces, Fujian Province has a low presence in China's liquor industry. In fact, Fujian is located in southeast China, surrounded by mountains and seas, with beautiful scenery and a rich wine culture. As an early development of the eastern coastal provinces, although the population is only less than 40 million, but the economy in China has been in the middle and upper reaches of the level, of which Quanzhou, Xiamen as a port with a long history of going to sea, has a deep "overseas Chinese" cultural heritage, winemaking, also has its own characteristics.
For example, shen tank wine is Fujian special wine. Shen tank wine is a famous wine produced in Longyan, Fujian Province, its operation method is somewhat similar to Shaoxing Xiangxue wine, but also the use of rice method first saccharification fermentation, and then mixed with rice shochu in the middle of the sweet wine. This wine is bright and transparent, reddish brown in color, has an amber luster, and has a mellow aroma and a long aftertaste after drinking.
Another example is the Taibai rice wine in Fujian, which is very cheap, only a few dollars, but it is deeply loved by the local people, and the people love to drink this wine. There is also a Fumao cellar wine produced in the world's double heritage "Wuyi Mountains", which is a sauce-flavored liquor, using the authentic "sauce-flavored" liquor complex process, the taste of sauce is prominent, mellow and delicate, the aftertaste is long...
Fujian people drink not a few, and there are many good wines, but why can't they produce famous wines?
The first reason is that foreign liquor is too strong. Although there are many good liquors in Fujian, foreign liquor brands have "run amok" in the local area and seized the market, and local liquor has been unable to break through.
The second reason is the lack of capital operation and marketing investment. Many famous wines are of good quality, but they are not well marketed. For example, Moutai used "national liquor" as a gimmick to successfully do it, and now it has become the uncrowned king in the hearts of many people and the highest specification of liquor. Minjiu is currently too "Buddhist" in the market, and lacks sustained large-scale investment, which is impossible to step out of Fujian.
Third, there is no leading enterprise to take the lead. There is no bigger and stronger local brand, the company also lacks ambition, and the idea of small wealth is safe and comfortable with the status quo is relatively strong, so it will naturally form the current situation.
Fourth, most of the Fujian wines are low-priced and lack high-end brands. As we all know, the famous wines on the market are basically on the high-end route, except for Fenjiu. Although low-end rations and liquor can win the love of consumers, high-end liquor brands are the real objects of strength in the liquor market. High-end liquor is also a projection of technical reserves and development inputs. Therefore, Fujian liquor has no sense of existence outside the province for a long time, which is also forgivable.
However, Fujian Province itself has a good foundation for brewing wine, and the market is also very advantageous, I hope that Fujian liquor enterprises can pay more attention to it in the future, less "Buddhism", more in peace and danger, maybe there will be a day of the beginning. What do you think?