Baihuazhou Sanhua Wine is accelerating its rise as a famous wine in Jiangxi!
Text | Selling the drunkard team
| Yu Xiaomei
Recently, the "2021 China Food Brand Innovation and Development Conference" (hereinafter referred to as the "2021 Development Conference") jointly sponsored by the China Food Industry Association and the Dongguan Municipal People's Government with the theme of "Inheriting the Century-old Brand, Innovating to Win the Future" was successfully held.
At the "2021 Development Conference", the famous wine brand "Baihuazhou Sanhua Wine" in Jiangxi Province won the honorary award of "China Food Industry Century Heritage Brand".
At a "high-specification, high-grade, high-quality" industry authority conference site, "Baihuazhou Sanhua Wine" has won honors for itself with its long history and cultural precipitation, as well as its ingenuity in the brewing process, and has won the official affirmation and high praise of many wine merchants.
As we all know, affected by the upgrading of domestic consumption, "drinking famous wine" has become the common demand of the vast majority of consumers. In this context, the entire liquor industry is "moving higher".
In order to achieve the creation of famous wine brands, some wine companies try to highlight their famous wine image through continuous price increases, and some wine companies continue to emphasize the complexity and difficulty of the brewing process, thereby gaining consumers' high recognition of their brands.
However, the reality is that liquor brands that have not been precipitated by the years are difficult to become famous wines in the minds of consumers.
Therefore, the regional famous wine brands represented by "Baihuazhou Sanhua Wine" are obviously more likely to gain the love of consumers and more competitive in the market.
It is understood that the brewing history of "Baihuazhou Sanhua Wine" can be traced back to the Northern Song Dynasty, the original "Shisi Gong Chef" brewed, and then introduced to the folk, the late Qing Dynasty appeared professional brewing workshops.
During the Republic of China, Jiangxi people developed eight private wineries such as Yongqinxiang, and on January 1, 1952, the Nanchang Municipal People's Government merged eight private wineries into the state-owned Nanchang Distillery, and Baihuazhou Sanhua Wine was born.
In the 1970s and 1980s, "Baihuazhou Sanhua Wine" was a household name, and in many places in Jiangxi, it was a "bottle of hard to find" sought-after liquor products.
So far, the older generation of local liquor consumers in Jiangxi mentioned "Baihuazhou Sanhua Wine", and in the narration between the lines, it is still inseparable from a "good" word.
Can afford a "good" word evaluation of consumers, coupled with the accumulation and inheritance of thousands of years, "Baihuazhou Sanhua Wine" is a well-deserved famous wine in Jiangxi, and at the same time, it is also one of the most in line with consumer expectations of liquor products in this era.
In 2011, Jiangxi Baihuazhou Sanhua Liquor Co., Ltd. (hereinafter referred to as "Baihuazhou Sanhua Liquor") shouldered the historical mission of inheriting a hundred years, under the guidance of the concept of "inheriting the ancestral law and integrating ancient and modern", always implemented the brewing principle of quality first, and regarded product quality as the company's "lifeline".
Today, luo Bin, as the inheritor of traditional brewing skills, a national first-class sommelier, the 11th and 12th liquor judges of Jiangxi Province, and the general manager of Sanhua Liquor Industry in Baihuazhou, Jiangxi Province, is leading the enterprise to keep pace with the times and pioneer and innovate.
In 2013, Baihuazhou Sanhua Wine Invested 120 Million Yuan to build a new factory, the new factory site is located in Ganjiang New District Traditional Chinese Medicine Hospital Science and Technology City Xinqi Friday Road No. 199, the plot covers an area of about 75 acres, plant civil engineering, equipment installation has been completed, after the formal production, it is expected that the annual sales revenue will reach 300 million.
Under the leadership of Luo Bin, Baihuazhou Sanhua Liquor Industry actively responds to the call of the state, and in recent years, it has vigorously carried out clean production and energy conservation and emission reduction work with the theme of "energy saving, consumption reduction, pollution reduction and efficiency increase", and is committed to building the company into an environmentally friendly and garden-style modern liquor brewing enterprise with green mountains and trees, blue sky and clear water.
It is also worth mentioning that while Baihuazhou Sanhua Wine Industry actively promotes the "green expansion" work based on quality, the recruitment and reserve of talents have also been promoted.
So far, Baihuazhou Sanhua Liquor has more than 20 senior management and technical personnel and more than 130 employees, and is a key backbone enterprise in the liquor industry in Jiangxi Province.
Supported by the famous wine brand, we adhere to the quality first, ancient brewing, and through large-scale investment and talent reserves, to ensure the stability of the product, not only the stability of the output, but also the stability of the quality.
The continuous progress has also made "Baihuazhou Sanhua Wine" more and more popular in the market, becoming a liquor brand praised by many wine merchants.
At present, the Baihuazhou Sanhua series under Baihuazhou Sanhua Liquor is divided into high, medium and low grades, mainly producing special fragrance type and strong aroma type Baihuazhou Sanhua wine.
It is worth mentioning that "Baihuazhou Sanhua Wine" has won many heavyweight awards since 1961.
In 1963, Baihuazhou Sanhua Wine won the title of Jiangxi Provincial Famous Wine at the First Jiangxi Provincial Wine Appraisal Conference;
In 1980, Baihuazhou Sanhua Wine won the Second Famous Wine Award of Jiangxi Province;
In 1980, Baihuazhou Sanhua Wine won the Commendation Product Award issued by Nanchang Light Industry Bureau;
In 1983, Baihuazhou Sanhua Wine won the 3rd Famous Wine Award of Jiangxi Province;
In 1988, Baihuazhou brand glutinous rice wine won the first prize of China's first yellow wine festival;
In 1989, Baihuazhou Sanhua Wine won the Nanchang Excellent Product Award;
In 1991, Baihuazhou Sanhua Wine won the gold medal of the 2nd Beijing International Exposition;
In 2016, 46 degree Daqu Aromatic Baihuazhou Brand Sanhua Wine won the 11th Baijiu Sensory Quality Award of Jiangxi Province, reaching the level of high-quality liquor in Jiangxi Province.
In 2016, 52 degree Daqu special aromatic Baihuazhou brand Sanhua wine won the 11th Baijiu Sensory Quality Award of Jiangxi Province, reaching the level of high-quality liquor in Jiangxi Province.
In 2020, 52-degree Daqu special flavored Baihuazhou brand Sanhua wine won the 12th Baijiu Sensory Quality Award of Jiangxi Province, reaching the level of famous liquor in Jiangxi Province.
In 2020, the 52-degree Daqu Flavored Baihuazhou Brand Original Pulp Wine won the 12th Baijiu Sensory Quality Award of Jiangxi Province, reaching the level of famous liquor in Jiangxi Province.
In 2020, 52 degrees of special flavored Baihuazhou brand Sanhua Wine won the Sensory Quality Award of the Central and Southern Core Production Area of Chinese Liquor of the Year.
On July 30, 2021, Baihuazhou Sanhua Wine won the "100-year Heritage Brand of China's Food Industry" award.
Several industry insiders interviewed have always believed that "Baihuazhou Sanhua Wine", as a famous wine brand in Jiangxi, has always had a "thick" market foundation.
At the same time, with the upgrading and investment of "Baihuazhou Sanhua Wine" in terms of quality, brand and production capacity, coupled with the promotion of the social atmosphere of "drinking famous wine", its brand influence has been rapidly restored and improved.
At present, it is foreseeable that under the multiple blessings and escorts of "brand, quality, production capacity and talents", the sales proportion of "Baihuazhou Sanhua Wine" in the local liquor market in Jiangxi is expected to continue to rise, from famous wines to best-selling wines, from local expansion to the province and even the whole country.