Interview: China's market growth means a lot to the world – Interview with Matthew Nelson, Global CEO of Mintel, a UK-based market research consultancy

London, October 5 (Xinhua) -- Interview with Matthew Nelson, Global CEO of Mintel, a British market research consultancy, is of great significance to the world

Xinhua News Agency reporter Sun Xiaoling

Matthew Nelson, global CEO of Mintel, a British market research consultancy, said in an exclusive interview with Xinhua News Agency a few days ago that based on data research on the Chinese market, Mintel is firmly optimistic about the development potential of the Chinese market. He believes that the growth of the Chinese market will become the driving force of global economic recovery and is of great significance to the world.

Nelson said that China coordinated epidemic prevention and control and economic and social development, becoming the only major economy in the world to achieve positive growth last year, and China's vigorous economic development is of positive significance to the global economy.

He told reporters that Mintel is very optimistic about the growth prospects of the Chinese market, especially the continuous improvement of China's scientific and technological level, the improvement of people's living standards, the rapid development of the green economy and other factors, which will promote China's economy to maintain a high growth rate.

Multiple survey reports released by Mintel show that consumer confidence data in the Chinese market is very positive. Nelson said that driven by stable economic growth and people's desire for a healthier lifestyle, consumer spending in the Chinese market will continue to show moderate growth in the next few years.

"There has been a positive shift in consumer buying decisions, with people more driven by emotions to choose brands that echo values such as their own cultural personality and sustainability." Nelson said that over the past few years, the purchasing power of Chinese consumers, especially those in non-first- and second-tier cities, has increased, providing huge growth opportunities for many global brands that "should definitely pay attention to the Chinese market".

Last year, Mintel participated in the third China International Import Expo. Nelson said Mintel hopes to partner with more Chinese companies, which are an important part of Mintel's Asian portfolio and "a key part of our future business plans".

Founded in 1972 and headquartered in London, UK, Mintel tracks consumer spending trends in more than 30 major markets around the world. (End)