"Hidden champion" Shunqi ushered in the "harvest period" of capital increase and expansion. Today (22), Foshan Shunde Apollo Environmental Protection Equipment Co., Ltd. (abbreviation: Freudenberg Apollo), a global provider of innovative air and water filtration solutions, officially opened its new plant in Wusha Industrial Park, Shunde District, Foshan City (hereinafter referred to as shunde new plant).
It is reported that the total investment of the new plant in Shunde has reached 350 million yuan, with a construction area of 65,000 square meters, which is the largest plant of Freudenberg Filtration Technology Group in the world. As the global R&D and manufacturing center of the Consumer Products Filtration Division of Freudenberg Filtration Technologies, the new plant will provide development, production and testing services for global manufacturers of all types of consumer electronics and customized filter elements and complete machine products.
"The opening of the new plant in Shunde is a very important step for the future development of Freudenberg Filtration Technologies Group." The head of Freudenberg Filtration Technology Group said that China is the "highland" of the company's business expansion, and in the future, the group will focus its business on the consumer goods filtration market with the help of Freudenberg Apollo to promote the company's sustained growth.
Investment of 350 million yuan
Freudenberg's world's largest plant "landed" in Shunde
As a joint venture between the German Freudenberg Filtration Technology Group and the Japanese Apollo Group in China, Freudenberg Apollo has been active in the global market since its establishment more than two years ago as an innovative supplier of air and water filtration solutions in the consumer goods sector.
"Since the company officially joined Freudenberg in 2019, in more than 2 years, our consumer goods filtration division has achieved significant growth in global sales." Li Jianmin, global vice president of the consumer goods filtration division of Freudenberg Filtration Technologies Group, said that this is the best feedback from the market for the satisfaction of the company's products and services.
It is worth noting that with the continuous improvement of people's health awareness and the surge in demand in the air and water purification market, the company continues to strengthen investment in this field, actively layout and expand production capacity in China to meet rising customer demand.
In response, the joint venture invested in a new plant in Shunde. "The new plant is one of the largest in the world." According to the person in charge of the company, the construction area of the new plant in Shunde of Freudenberg Apollo was nearly 60% larger than the old site, reaching 65,000 square meters. As of August 2021, the total investment in the purchase of land use rights, plant construction and equipment purchase of the new plant has reached 350 million yuan, and the number of employees in the factory has exceeded 1,200.
In addition, after the official opening, the new Shunde plant will work with Freudenberg Filtration Technology Group's plant in Suzhou to provide high-quality, innovative and competitive filter and machine product development, production and professional services for customers in the field of household air purification and water purification.
Modern equipment
Create a "benchmark" for digital intelligence factories
The reporter learned that the new factory in Shunde will include administrative buildings, factories, logistics warehousing and research and development centers and other facilities. As the global R&D center of Freudenberg Filtration Technology Group serving customers in the global consumer goods filtration market, the R&D and testing center of the new factory covers a total area of 4500 square meters, equipped with a filtration science laboratory certified by cnAS of China National Laboratory, relying on more professional instruments and equipment, scientific and rigorous testing methods and experienced testing teams to meet the testing needs of customers in various fields of product performance and regional industry standards in China, the United States, Japan, South Korea, Europe and other countries.
In addition, in response to the "digitalization" strategy of the Freudenberg Group, the new plant in Shunde introduced advanced production lines and automated processing equipment to further improve production efficiency and product yield. For example, it is expanded to a production area of more than 30,000 square meters to better meet the upgrading needs of activated carbon production lines. In addition, the opening of the cross-floor automated material transportation system realizes the seamless connection of the upper and lower processes, and the production process is further optimized.
According to reports, the new factory in Shunde also has higher warehousing capacity and faster logistics. It is reported that the advanced VNA (narrow roadway shelf) warehouse has a semi-automated storage system, which can automatically identify the warehouse location, complete the accurate storage of goods, and greatly improve the efficiency of logistics management.
"The upgrading of our R&D capabilities and production facilities allows us to continue to focus on the performance and quality optimization of our existing products, while at the same time focusing on developing more competitive innovations for more customers." Finally, our clients will benefit from these new opportunities. Li Jianmin, Global Vice President of the Consumer Products Filtration Division of Freudenberg Filtration Technology Group, said.
It is worth noting that the new plant will also focus on sustainable development and create a "green factory", including the use of energy-saving measures and equipment such as rooftop solar energy and heat recovery systems, and the new plant will achieve a significant reduction in energy consumption.
concern:
A quality business environment
Attract enterprises to increase capital and expand production
It is reported that 21 years ago, Apollo environmental protection equipment was just established in Shunde, from a small workshop in Ronggui, gradually developed to today, becoming a modern state-level high-tech enterprise with annual sales of nearly 1 billion, annual tax payment of more than 22 million, and more than 1200 employees.
"This is the pride of all Freudenberg Apollo people, and it is also the beautiful result of our factory that has been rooted in Shunde." Li Feng, general manager of Freudenberg Apollo, said.
Coincidentally, last week, also in Shunde Daliang Wusha Industrial Park, also ushered in the newly completed and put into use wanjiale smart technology industrial park. The industrial park covers an area of 180,000 square meters, and its leading scientific and technological infrastructure such as the international leading "MES production and manufacturing system", flexible production line, automatic three-dimensional warehouse, industrial Internet platform and so on, will be built into a new sample of digital intelligence in the manufacturing industry.
"As a major manufacturing city, Foshan's manufacturing industry accounts for 60% of GDP." Wu Huiying, deputy director of the Foshan Municipal Bureau of Commerce, said that more and more manufacturing enterprises choose to increase capital and expand production in Foshan, benefiting from the local industrial matching rate of more than 90%.
It is worth noting that it said that relying on the continuous optimization of the business environment, more and more enterprises can "thrive" in Foshan. "Foshan has been introducing various policies to support the transformation and upgrading of enterprises, stimulate the competitiveness and vitality of enterprises, and also help enterprises to base themselves on the local area and go global." It said that enterprises focusing on environmental protection industries such as Freudenberg Apollo will become a new growth point and an important pillar of Foshan's economic development.
In Shunde, the district also focuses on "high-quality and efficient government services, an open and convenient market environment, a fair and just rule of law environment, and a livable and workable urban environment" to create a first-class business environment. In recent years, relying on measures such as "village reform" and convenient administrative approval, a number of billion-level and tens-billion-level projects have been "landed" in the district, contributing to the local social and economic development.
Text/Guangzhou Daily, New Flower City Reporter: Huang Zining Correspondent: Xu Yan
Photo/ Guangzhou Daily Xinhuacheng Reporter: Huang Zining Correspondent: Xu Yan
Guangzhou Daily New Flower City Editor: Luo Lin