The picture comes from the official public account of Weilai
Author: Cai Yutong
Edit: Bo Dongmei
Source: "A Little Finance" public account
From a loss of tens of billions to the new forces TOP1, what has Li Bin experienced?
Everyone builds cars, why is Weilai out of the circle?
Li Bin said that "the user saved Weilai", but Weilai pit the user?
Perhaps no one can imagine that the "most miserable person" in 2019 will win tens of billions of dollars in 2021.
This is the best era, driven by favorable policies, as a new product of new energy vapor has become the outlet of hurricane-level. It was also the worst of times, a large number of new forces pouring into the market, 90% of them lost money in the fight, very few survived, even Weilai at the top of the food chain, there was a darkest moment of almost out.
The story also begins with Li Bin's fourth entrepreneurship.
In 2014, Li Bin, the founder of EasyCar.
Just do it. In order to express his determination to win the car, Li Bin arrogantly put 150 million US dollars of wealth into the car manufacturing cause, under the unremitting lobbying of Li Bin, Lei Jun, Liu Qiangdong, Yu Minhong and other capital giants have invested, this year, the mouth of the golden spoon of Weilai Automobile was officially established.
But building a car is not an easy task, and the speed of burning money is like wildfire. In 2018, NIO delivered 1,000 vehicles
ES8 (parameter | picture) has lost tens of billions of yuan after the loss, listing to find money is the only way out for Li Bin, but after winning the "first share of the new car-making force", the challenge of Weilai has just begun.
In the following year of listing, the subsidies for new energy vehicles fell sharply, and the entire field of new cars was affected by it, and Weilai's stock price plummeted, and by the end of 2019, Weilai's cumulative loss had exceeded 20 billion.
When Weilai's life was hanging in the balance, the Hefei government's 7 billion life-saving money pulled Weilai back from the ghost gate, and in 2020, Weilai has obtained a number of financings, and with the blessing of capital, Weilai "lived".
Today's Li Bin is no longer the "Jia Yueting second" in the old people's mouth, "the earliest this year, the slowest next year" Weilai is also on the verge of delisting successfully continued to live, and now the hat of the new force TOP1, except for Weilai, no one dares to wear it. In September this year, Weilai entered the era of 10,000 vehicles with a strong performance of 10,628 vehicles.
With the "buy service to send a car" out of the circle of Weilai, in the user experience has made sufficient efforts, fast and convenient power exchange service is its unique label, in the Weilai owner's word of mouth, a large number of new users followed, and now Weilai has its own "fan circle ecology".
However, after leaving the circle with services, Weilai's human set seems to have begun to collapse. Since the beginning of the year, the negative fermentation of the "automatic driving" accident and the "Wei you bend" incident has made Li Bin feel pressured, and under the crisis of trust, Weilai still needs to cherish the feathers, after all, it should not be used as a consumable of capital by the market reputation.
At this time and another time, after surviving the dangerous situation, how to maintain Weilai's status as a jianghu seems to be a new problem that Li Bin will face.