On April 15th, the launching conference of "Huijun Express 999 Public Welfare Plan" officially came to an end in Beijing, at which Mengniu Group launched the "Veterans 999 Public Welfare Milk Program" project, through this innovative "Internet + Public Welfare" model of supporting the military and preferential subordinates, helping 999 families of difficult veterans to improve their quality of life. In this conference, Mengniu Group became the first enterprise in China to respond to the public welfare plan, and became the focus of everyone's attention in the industry.
It is understood that the "Huijun Express 999 Public Welfare Plan" was jointly created by the China Military Support foundation and the Internet public welfare platform, and Mengniu Group and other enterprises. The plan provides military families with special preferential and targeted products and services such as employment and entrepreneurship support, financial and insurance services, daily life products, and publicity of military support policies through the Internet platform. According to the person in charge of the China Pro-Military Excellent Affiliate Foundation, since its establishment, the foundation has received the attention of many enterprises in the society, among which Mengniu Group, as a benchmark and representative, has an exemplary and leading role.
At the kick-off meeting, Ms. Wu Ping, representative of Mengniu Group, said that this year is the 20th anniversary of the establishment of Mengniu Group, since its inception, Mengniu has always taken the fulfillment of social responsibility as the soul of enterprise development, and constantly contributed to serving people's lives, promoting regional economy and improving product quality. For a long time, Mengniu has insisted on practicing the public welfare activities of supporting the army and its subordinates, and has repeatedly sent sincere and grateful nutritional greetings to disaster relief, cruises and officers stationed at the border, and regularly donated condolences to the families of some officers and men in difficulty in the navy every year. At the same time, Mengniu also provides dairy supplies for military units of all arms and services across the country to ensure the overall nutritional needs of our army. In addition, in team building and production and operation, Mengniu has always taken the people's army as an example, kept in mind the entrustment of General Secretary Xi Jinping that "milk is safe", actively studied the spirit of the People's Liberation Army, and is committed to producing high-quality dairy products that reassure and satisfy the people, creating a dairy brand with worldwide popularity.
Mengniu launched the "Veterans 999 Public Welfare Milk Program" this time, not only in response to the new era of the party and the state for the service guarantee of active duty and veterans, but also a way to practice corporate social responsibility, in the future, Mengniu will also through a diversified way, through more channels, to perform the responsibilities of the enterprise, but also hope that more enterprises and social caring people to join the social welfare behavior, the transmission of positive social energy.
Figure 1: The kick-off meeting of the "Huijun Express 999 Public Welfare Plan" was held in Beijing
Figure 2: Mengniu Group became the first enterprise in China to respond to this public welfare plan, setting an example for the industry
Figure 3: Mengniu launched the "Veterans 999 Public Welfare Milk Program" project, looking for 999 families of veterans in difficulty nationwide and providing them with free milk products for many years