Walk on the front line of trends, share fashion wear, and live broadcast in Secoo. Which brands participated in the live broadcast on May 7, and what are the highlights of the live broadcast? Let's take a look.
Keywords: animal, retro
Founded in China in 2011 by twin designers Chen Dan and Chen Ying, xunruo Smoke loves all things related to art, always inspired by curiosity about the world, and its retro and romantic design style has been favored by many A-list stars, fashion magazines and media.
The theme of this live broadcast is to put on the oriental magical animals, animals are the key design elements of the series, zebras, ocelots, tigers, deer and other animal images are reflected in the design.
There are a total of 18 single products displayed in the live broadcast, opening with a long yellowish skirt, the anchor shows and introduces the upper body of each single product, unlike the amazing glimpse of the catwalk display, every detail of the live broadcast process is explained very clearly, and the collocation suggestion is given.
Keywords: minimalist, comfortable
Mordorf Independent Designer Brand was founded in 2014, designers through the minimalist design style, display and explore the spiritual world of independent women, passing on the concept of light luxury, quality of life and artistic pursuit. The design integrates the essence of diverse art and culture, combined with modern expressions, to provide independent women with an independent, free and fashionable dress choice.
Mordorf's live brand live broadcast is the second live broadcast held during aw20 China International Fashion Week. The livestream began with a series of brand promotional videos, followed by a presentation of related benefits and the introduction of new products in the Spring/Summer 2020 series, the key theme of the show.
Inspired by many fairy tale images, mordorf's SS20 collection creates a natural, comfortable and dreamlike aesthetic through more natural colours, fluid lines and fluid fabric choices. The series' white shirts and their spin-offs account for a significant portion of the livestream.
Keywords: modern, cheongsam
Founded in 2013 by Gong Hangyu, The Xiangdaigong brand focuses on the creative dissemination of traditional Chinese culture, pioneered the concept of modern qipao, and the brand uses the qipao as the starting point for various fashion and life products, becoming the first choice for new women to pursue quality natural life.
The theme of this live broadcast is the modern Lin Huiyin: the time travel of The Xiangdai Palace. The live broadcast room adopts the green screen effect of the world's latest technology, which transforms a live broadcast of costumes into a stage play with strong experience.
During this live broadcast, Chen Xiaoduo, the actor of the opera "Lin Huiyin", once again incarnated as Lin Huiyin from the Republic of China period to the modern era, and the characters in the play were reproduced by the classic cheongsam created by Xiangdai Palace; while another young actor who graduated from the Central Academy of Opera, Han Jin, became the modern Lin Huiyin reciting his most representative poems; in the crossing of modern and classical Lin Huiyin, Gong Hangyu, chief creative of Xiangdai Palace, brought a poetic costume culture lecture linking ancient and modern times.
The whole live broadcast room is quite retro, bringing the viewer back to the era that belonged to Lin Huiyin, telling the beauty of the qipao.
Keywords: workplace, dress
Alscana was born in Shenzhen in 2013, meaning to taste happiness and beauty in life with designer Yu Xuan, the brand is based on professional women from 25 to 45, and its design style is "simple but not simple".
This live broadcast focuses on the exclusive launch of new models in spring and summer, including the release of brand promotional films, fashion show displays, product introductions and sharing of collocation methods, and even the process of model makeup is also recorded.
Designers also used "Ode to Joy" as an example in the live broadcast room to share the workplace wear style set according to personal characteristics, integrating factors such as clothing color and skin color, and then finding personal dressing style.
Keywords: jewelry, vintage
annxu is a postmodernist fashion jewelry brand, each collection represents the theme of the fusion of women and art, embodying a delicate and relative feminism.
This live broadcast is the first live broadcast of annxu, mainly explaining the florist series, which is a French designer's work, inspired by flower arrangements, ribbons and bows, using crystal gemstones, pearls, Swarovski zircon, precious metals and other materials, dreamy sweet and retro. The rest also includes the Love Notebook series, with a peculiar design, notebooks, keys and other shapes.
Keywords: natural, comfortable
Based on the ancient Oriental philosophical idea of "the unity of nature and man", icicle he selects high-quality raw materials from nature and recreates them with a responsible attitude towards the environment, abandoning superfluous design and displaying natural beauty. Designed to provide a comfortable, natural commuting experience for fully engaged workers.
The theme of this live broadcast is the high-quality raw materials derived from nature, such as rejuvenated, elegant and fresh, full of breathing high-branch linen, silky and full of high-quality raw silk, combed and densely woven skin-friendly cotton, exquisite and light worsted wool, etc., so that the body and mind can return to comfort and lightness. The live broadcast process still introduces each item as usual, and the fabric is the focus of this live broadcast.
Keywords: urban, elegant
Ellassay is positioned as a modern urban woman, the brand style is fashionable, elegant and feminine, subtle and not ostentatious, expressing an understanding of life.
The layout of the live broadcast room is in line with the positioning of the brand, the atmosphere is very elegant, the solid color background is matched with flowers, with a natural artistic atmosphere, but it does not appear cumbersome, and the white space is just right.
The title of this live broadcast is Adventure of Life, and the theme of the live broadcast is White Illusion, which presents a new elegance of urban adventure through the collocation display of different looks. The style design echoes the seasons, such as the summer dress with a cold silk material, fully considering the comfort of the wear.
Keywords: Oriental, tea
Hui is the creative crystallization of Chinese designer Zhao Huizhou, since its inception, Hui's genes are full of temperament from the classical beauty of the East, but also reflect the noble atmosphere of European culture, perfectly integrate Western taste and fine Asian craftsmanship, bring avant-garde design into an elegant dimension, rediscover and inherit the cultural treasures of historical precipitation, and give it the value of modern fashion aesthetics through design and re-creation.
Hui 2020 Autumn/Winter Milan new series "Chinese Tea", which focuses on Chinese tea culture, with the growth environment, preparation process, tea culture development as inspiration, the exquisite craftsmanship and cultural inheritance continue to attach to the clothing, further sublimating the representative style of Chinese clothing.
The live broadcast room is the collision of "a bowl of tea" and "a piece of cloth", and the designer invites senior tea culture masters to talk about tea, sharing the relationship between tea sex and human nature, as well as the cultural connection between tea and fashion.
Keywords: cool, ingenious
The 20aw youwei design is inspired by the Buddhist "greed and anger", in Which people use pigs to symbolize delusion, snakes to symbolize anger, and pigeons to symbolize greed, and designers use these symbolic animals as prototypes to create a series of totem prints.
The designer takes the lifestyle of the dress as the starting point of the design, insisting that "the clothing should support the wearer's lifestyle and make it interesting". This season's design is divided into four series: neutral group, women group, capsule group, denim group, suitable for women's different wear scenes.
In the live broadcast room, the model first shows the look on the body through the catwalk, and then the designer is responsible for explaining the design and collocation method. During the display of one of the T-shirts, the can in the designer's hand was the highlight, which contained a T-shirt and a diamond proposal ring, which was quite ingenious in design, which can be called "marriage proposal can".
Designers also shared the concept of youth, young does not refer to age, but to the mentality.