910,000 views, 2.61 million yuan in sales - on July 15, Olympic champion Lin Yue walked into the live broadcast room of Pinduoduo's "Chaozhou Preferred Champion Standard" to endorse the hometown Chaozhou brand. Chaozhou ceramics, kung fu tea sets, smart sanitary ware, gourmet specialties, live broadcast room, Chaozhou preferred brand products all appeared. With the help of Lin Yue, the live broadcast data has repeatedly broken records.
It is reported that the "Chaozhou Preferential Champion Standard" live broadcast activity was jointly organized by Pinduoduo, Chaozhou Municipal Bureau of Industry and Information Technology, Zhongshan Counterpart To Help Chaozhou Headquarters and a number of local preferred brand enterprises in Chaozhou, aiming to help the local economy recover, explore new models of the Internet economy, and support Chaozhou's industrial transformation and upgrading and high-quality development of the real economy.
In the post-epidemic era, restoring economic production and promoting industrial transformation and upgrading have become the most urgent tasks. In order to support brands and merchants affected by the epidemic, Pinduoduo has issued a series of special fund subsidies and measures to help order growth, including coordinating with local governments in Shanghai, Ningbo, Foshan, Dongguan, Quanzhou, Qingdao, Yantai and other local governments to promote a number of foreign trade enterprises to accelerate the brand building and market expansion of the domestic demand market and promote the stable development of the regional economy in the mode of government-enterprise linkage and online and offline integration.
Olympic champions live-streamed more than 900,000 "cheerleaders" cheered
2008 Olympic Men's 10m Platform Double Champion, 2014 Incheon Asian Games Men's Doubles 3m Board Champion, 2015 World Aquatics Championships Men's 10m Platform Double Champion, 2016 Rio Olympic Games Men's Doubles 10m Platform Champion... These championship titles all point to the same person - Lin Yue. As a native of Chaozhou, Guangdong, at 9:00 a.m. on July 15, Lin Yue walked into the live broadcast room of Pinduoduo's "Chaozhou Preferred Champion Standard" to endorse Chaozhou products.
On July 15, Olympic champion Lin Yue visited the Pinduoduo live broadcast room and introduced Chaozhou excellent products to more than 900,000 netizens, driving sales of more than 2.61 million yuan.
"Hello babies in front of the screen, I am Lin Yue, and I am very happy to participate in our Teochew Preferred Home activity." Entering the live broadcast room, Lin Yue and netizens "set almost".
"There are two major porcelain capitals in China, one is Jingdezhen, and the other do you know where it is?" When the host threw out this question, Lin Yue immediately answered "Chaozhou" confidently.
"For example, the loose hair ceramics that I am familiar with since childhood, many relatives and friends around me, including myself, will use loose hair bowls, plates, some commonly used porcelain." At the reception dinner for the Beijing Olympic Games and the 60th anniversary of the founding of the People's Republic of China, we also used porcelain from Chaozhou. Seeing the things of his hometown appear at the state banquet, his heart was full of pride. Talking about the brand products in his hometown, Lin Yue was proud.
In addition to daily porcelain, Chaozhou Guxiang Town is also one of the largest sanitary ware production bases in the country. In this regard, Lin Yue also shared his feelings, "I am a person who especially loves cleanliness, and the requirements for the bathing environment are relatively high, and my home uses the bee sanitary ware produced by our Chaozhou company, and the quality is absolutely excellent." ”
After introducing ceramics, sanitary ware, seeing the tea making utensils placed on the spot, Lin Yue came to be interested, and began to share his experience of drinking kung fu tea with netizens, "Drinking kung fu tea is the most common thing for Teochew people, the traditional Chaoshan kung fu tea has 21 processes, to drink kung fu tea, you can use some more convenient tea sets." Like the new tea set we use now, it is very convenient..."
Subsequently, Lin Yue also brought pork preserved pork, fish balls, lollipops, salt baked chicken, bergamot fruit and other Teochew delicacies to netizens, and while introducing and trying to eat, many netizens placed orders. "Champion quality, trustworthy", "Support the champion to help the hometown", "Cheer for the Olympic champion"... On the screen of the live broadcast room, netizens continued to "cheer and cheer" for the Olympic champions, and the data continued to break records.
In the face of enthusiastic netizens, that night, Lin Yue returned to the live broadcast room again, and Lin Shaoming, member of the Standing Committee of the Chaozhou Municipal Party Committee and vice mayor, also came to the live broadcast site to "like" the live broadcast activity.
On the evening of July 15, Olympic champion Lin Yue (second from left) once again entered the live broadcast room of Pinduoduo, and Lin Shaoming (second from right), member of the Standing Committee of the Chaozhou Municipal Party Committee and vice mayor of Chaozhou Municipal Committee, also came to the live broadcast site to "like" the live broadcast activity. Photo by Shi Kang
Chaozhou excellent product hot sales with the help of new e-commerce "export to domestic sales"
A ceramic bowl that makes a pleasant sound when lightly touched along the edge of the bowl, beef balls that can bounce up in the bowl, multi-functional smart toilets with export quality... In the 14-hour live broadcast event, more than a dozen Chaozhou brand enterprises such as Songfa, Tongyong, and Zhenmei took turns to take turns to do their best to introduce the good things of Chaozhou to consumers in the live broadcast room.
"Chaozhou has a lot of good things that need to be better and more comprehensively displayed in front of consumers across the country." A number of Teochew enterprise leaders present said that e-commerce live broadcast activities are the current outlet, which can provide new channels and ways for stores and brands to display goods and brand building, so that merchants have the opportunity to build trust with consumers in a more intuitive way, which can effectively drive online sales of brands.
It is reported that the Pinduoduo "Chaozhou Preferred Champion Standard" live broadcast activity is one of the Chaozhou "Chaozhou Preferred Home" series of activities, mainly through the new retail model, to promote the new development of new industries and new formats, to drive Chaozhou enterprises to open up the market, to help Chaozhou improve the business atmosphere.
"The purpose of the 'Chaozhou Preferred Home' activity is to make good use of the new Internet model and support Chaozhou's industrial upgrading and high-quality development of the real economy, combine the resumption of work and production, the resumption of business and the resumption of market and the expansion of domestic demand, spread Chaozhou customs and culture, open up the market, and achieve the strategic goal of 'expanding domestic demand, stabilizing foreign trade, and helping agriculture', and also grasping the 'six stability' and promoting the 'six guarantees' to further stimulate market vitality." At the launching ceremony of the "Chaozhou Preferred Home" series of activities, Lin Shaoming, member of the Standing Committee of the Chaozhou Municipal Party Committee and vice mayor, introduced it.
"In the industrial belt simulcast, the county mayor and the platform are all helping, and the merchants in the industrial belt are the protagonists." Fan Rizhao, a researcher at Pinduoduo New Consumption Research Institute, introduced that fully stimulating domestic demand and helping the transformation and upgrading of traditional industrial belts is a major goal of Pinduoduo, live broadcasting is only the beginning, and the core of Pinduoduo's series of activities is the continuous support of the industrial belt, such as the new brand plan, the designated business school of Duoduo University, the fixed Q&A, the special business follow-up team, etc.
Edited by David Shao