"Hello babies in front of the screen, I am Lin Yue, and I am very happy to participate in this Teochew Preferred Home activity." Recently, Olympic champion Lin Yue walked into the "Chaozhou Preferred Champion Standard" live broadcast room to endorse the brand of his hometown Chaozhou. In the 14-hour live broadcast event, more than a dozen Chaozhou brand enterprises such as Songfa and Zhenmei took turns to play. With the help of Lin Yue, the live broadcast received 910,000 views and sales reached 2.61 million yuan.
On the same day, the "Chaozhou Preferred Home" series of activities was officially launched. As one of the series of activities, the "Chaozhou Preferred Champion Standard" live broadcast event was jointly organized by Pinduoduo, Chaozhou Municipal Bureau of Industry and Information Technology, Zhongshan Counterpart Chaozhou Headquarters and a number of local preferred brand enterprises in Chaozhou, aiming to help the local economy recover, explore new models of the Internet economy, and support the industrial transformation and upgrading of Chaozhou and the high-quality development of the real economy.
A native of Chaozhou, Guangdong, Lin Yue is the 2008 Olympic Men's 10m Platform Double Champion, the 2014 Incheon Asian Games Men's Doubles 3m Board Champion, the 2015 World Swimming Championships Men's 10m Platform Double Champion, and the 2016 Rio Olympic Games Men's Doubles 10m Platform Champion. During the live broadcast, Lin Yue introduced Chaozhou ceramics, food and other characteristic industries one by one, which caused netizens to call and call "support the champion to help the hometown"...
Olympic champion Lin Yue endorsed his hometown brand in the live broadcast room.
At the live broadcast event of the day, Lin Yue, who talked about the brand products in his hometown, was proud. "Songfa ceramics is a brand that Teochew people have been familiar with since childhood, and many relatives and friends around them, including themselves, will use Loose hair porcelain." Lin Yue introduced to netizens across the country that the Reception Dinner for the Beijing Olympic Games and the 60th Anniversary of the Founding of the People's Republic of China used porcelain from Chaozhou. "When I saw my hometown things appear at the state banquet, my heart was full of pride."
"Chaozhou has a lot of good things that need to be better and more comprehensively displayed in front of consumers across the country." At the event site, the person in charge of a well-known enterprise in Chaozhou said that the e-commerce live broadcast event is the current outlet, which can provide new channels and ways for stores and brands to display goods and brand building, so that merchants have the opportunity to establish trust with consumers in a more intuitive way, which can effectively drive online sales of brands.
Lin Shaoming, member of the Standing Committee of the Chaozhou Municipal Party Committee, vice mayor and commander-in-chief of the Chaozhou Headquarters of Zhongshan Counterpart, said that the "Chaozhou Preferred Home" series of activities was held this time, hoping to provide a platform for centralized display, channel extension and intelligent upgrading for the products of "Chaozhou Preferred Brand" by integrating Chaozhou's advantageous industrial resources. Next, Chaozhou will vigorously develop new formats of e-commerce live broadcasting, accelerate the introduction of e-commerce live broadcast service institutions, build e-commerce live broadcast bases, guide enterprises to continuously innovate multi-channel sales models, actively expand domestic and foreign markets, and polish regional brands such as Chaozhou's "China Porcelain Capital", "China's Arts and Crafts Capital", "China's Wedding Dress City" and so on.
[All-media reporter] Ji Jinna
[Correspondent] Lin Shuo Qiu Wanxun
【Author】 Ji Jinna
【Source】 Southern Press Media Group South + client