Recently, the live answer to the fire, the fire is a mess, just a few days, brush up the circle of friends!
As Kun Peng said before, the traffic war has gradually evolved into a traffic dividend war, and capturing the traffic dividend in the early stage has become a new core competitiveness. As long as there is a traffic hotspot, there will be a phenomenon of crazy entry, such as: werewolf killing, doll catching machine, etc., only fast and not broken is once again verified to be the golden classic of the Chinese Internet.
The live answer questions that were thrown by the big guys became the first traffic hotspot in 2018.
Just after New Year's Day, the national husband Wang Sicong sent a circle of friends: the first week of 2018 summary, Wang Sicong sprinkled coins, Zhang Yiming sprinkled coins, Zhou Hongyi sprinkled coins, and Feng Yousheng scattered coins. 360 Old Zhou replied: You all throw coins, I throw coins, more powerful than you.
The background of this circle of friends is: the live answer "Money Scatter war" that began on January 5.
At present, the main contestants of live answers include: Wang Sicong's "Rush to the Top", Hua Pepper's "Million Winners", Yingke's "Cheese Superman", today's headlines "Million Heroes", etc., their birthdays are not 10 days before and after.
A few days ago, Kun Peng just talked about "short video is the big wind outlet in 2018" In the "short video is the big wind outlet of 2018, the god is exclusive to di si no drama", "live broadcast is cold, the short video king returns", and as a result, just after 2018, people have suddenly created such a powerful new model.
From the appearance to the detonation of only half a month, the live answer to win bonus model has quickly entered the million level - the number of online people in a single game exceeded one million, and the bonus amount exceeded one million.
Major platforms have entered the market, fighting in full swing, using ways to increase the amount of bonuses, pull stars to help fight and other ways to compete for users.
Live answer question "plagiarized" from the United States online answer hq trivia, it was founded by rus yusupov, the founder of the six-second short video platform vine, since landing on the app store in August last year, after four months of 400,000 users, the total list of app store climbed to 27, the 7th in the game category.
Trivia: The originator of rus yusupov short videos In early 2012, Rus Yusupov launched his vine, an app that willfully limited video shooting to just 6 seconds, making it the world's first 6-second short video social service. Vine's function is fairly simple, guiding users to shoot 3 2-second long videos stitched together, without the need for special editing skills, you can make interesting, artistic small videos. The threshold for interesting content is low, and vine has attracted 40 million downloads within half a year of launch. In the first year of the product launch, vine has seen more than 100 million short videos per month. In October 2012, Twitter acquired Vine. In less than a year, Rus Yusupov, like his work, cashed out quickly in a very short period of time.
However, it is not an exaggeration to describe China's followers as blue out of blue, and as recently as January 8, when hq trivia was celebrating a new record of 1.2 million player logins, the "Million Winners" family in China on the other side of the ocean had more than 4 million online users every day.
The gameplay of each family also basically inherits the hp, the temptation of high bonuses, the ultra-low participation threshold, and the social communication fission mode of inviting friends to obtain resurrection cards, which can make the platform instantly popular and popular.
Although "hq" founder Rus yusupov said the significance of the app quite grandly: "It is a good opportunity for people to have unlimited fun, winning and having money, even if they lose, they can learn new knowledge." But in depth, the biggest highlight of the live answer is that it captures the greed of human nature.
Yellow gambling and poisoning has always been a profiteering industry in human history, and yellow and poison are not something that ordinary people can touch, so gambling has become one of the most studied businesses in business, because it can wipe the edge ball, can be very obscure, and can even be connected with nobility.
People like instant feedback, most of them have a gambler mentality, and the live answer questions are completely in line with the characteristics of gambling: easy to get started, immediately after answering the questions to know the results, will not be able to mont, in case it is right, the hand can be tried, the total prize pool is super high...
All the participants openly held high the banner of "focusing on participation and testing knowledge", but secretly they had a heart that became rich overnight or showed pure intelligence.
James McGregor once wrote in his book "A Billion Consumers: Experiences from the Front Lines of China's Shopping Malls": Chinese, always staring at the next opportunity to catch a hand.
The live answers beautifully fit this psychology of Chinese.
Therefore, taking advantage of the weaknesses of human nature to make money is the best business, the best business is addictive, and like live answering questions, it is simply that you make me happy, you make me make money, nothing to say, come quickly!
As a result, China was boiled by live answers, and the Internet dicks found a new wool, although it needed some intelligence, but the operation was much simpler and lighter than other ways.
It can be said that the attraction of the equal million bonus is like an aphrodisiac, and another will pull the live broadcast industry, which has shown fatigue in 2017, back to the outlet of traffic.
Anxious live streaming platforms have finally caught a life-saving straw.
All the participating Internet companies are cheering for the new traffic entrance, the current cost of customer acquisition is unprecedentedly low, according to calculations, even if each real money and silver to pay their own so-called bonus, the cost of new users is only a few dollars, it is simply the price of cabbage!
Moreover, through live answering questions, the platform interacts directly with users, and then promotes the platform through interaction, and the final traffic will be dispersed to the various live broadcasts of the platform, forming a siphon effect of platform drainage and distribution.
It is the huge traffic dividend that makes the live answer questions shortly after the birth, it has become a special field for big players, for example: from January 5 to January 9, "Million Winners" has held more than 30 games, with a cumulative prize of more than 12 million, and on January 8, four million games were launched in succession, with a total amount of up to 4.3 million throughout the day, which also made Hua Pepper the highest platform in the prize pool.
The original low-threshold live quiz game, under the continuous increase of the giant, the willfulness and madness of directly shooting money to buy people, it is difficult for small and medium-sized live broadcast platforms to participate in this "show off war".
Some media said: "In the final analysis, the live answering mode competes with many users, but who can burn money." ”
Is this also a sign that there will be new traffic hotspots in the future, which will be quickly harvested by rich people, and di si entrepreneurs can only look at the screen and sigh.
Kun Peng theory found that Baidu also began to enter the game when writing this article, but it did a simple search, known as: read the question to search for the answer, only 3 seconds! Fast and accurate! Use Baidu simple search app voice search, easily answer 12 questions correctly, and share money in the field!
The phenomenon-level streaming ability of live answering questions also attracts brothers who are also hungry for traffic.
Just yesterday, Meituan and "Million Winners" held hands and carried out the first commercial cooperation in China.
Also yesterday, Qudian, which had co-investors, married Yingke, and Qudian's big white car became the first advertiser of Yingke's "Cheese Superman" in stages, with an advertising fee of 100 million yuan. At 9:30 p.m. today, "Cheese Superman" will be launched on the white car special.
I believe that it will not be too long, "Rushing to the Top" and "Million Heroes" will also come up with the good news of making money and making money.
From the launch to the income, it is as fast as lightning, whether Million Winners and Cheese Superman really got the money, or got the so-called money, its significance is more important than the money, this is the battle for the first, who is the first, who will be the future.
Since capital has become the decisive force for entrepreneurship, speed has become the most important decisive weight, and money is the fuel of speed.
Even investors were made anxious, Kun Peng theory saw an investor in the circle of friends write:
Anxiety, almost confused, 2018 has only passed more than a week, by a variety of chains, all kinds of coins, all kinds of WeChat group ecology, all kinds of topping, all kinds of chicken, all kinds of giants incubated subsidiaries to engage in nervousness, this is the rhythm of the New Year...
Some people say, "This model mainly relies on bonuses to lift the user's taste, if there is a platform bonus and award rate if it completely crushes other platforms, then the answer platform that relies on the first-mover advantage may be instantly submerged, and the app download rate, sound volume, traffic and user volume will be gradually transferred." Therefore, in the final analysis, this platform model that relies on repeatedly stimulating people's greed and gambler psychology does not have any brand and platform stickiness itself, and the motivation for people to download and participate is only to obtain bonuses, nothing more. ”
But Kun Peng theory does not fully agree with the above statement, because the intellectual quiz model with color heads has a long history and has endured for a long time, such as: the ancient guessing lantern riddle is a typical representative, closer to speaking, there are 13 years of "Happy Dictionary", as well as nearly 6 years of history of "One Stop to the End", and almost two years old "Chinese Poetry Conference", other similar programs can be described as endless. Therefore, as long as you continue to seek innovation and change, the whole people can participate in the live answer of Letaotao will be quite vital.
For the problem of bonuses, as long as there is traffic, there will naturally be advertisers to pay, and the problem now is not that advertisers have no money, but that there are too few effective platforms and forms, and surveys show that the annual advertising cost of light oppo is about 2 billion yuan. No matter when, traffic is always scarce, traffic is always the first key to business, so the person who gets the traffic gets the world, there is nothing wrong with it.
And from the past, every time the outlet survives only the fastest, the biggest burning money of the boss and the second, the investor's money is not blown by the wind, absolutely will not be arbitrarily spilled, I would like to ask how many can continue to engage in the jackpot to compete for the first?
It is also because the intellectual quiz has a long history, so the gameplay has been developed by predecessors quite colorful, varied, and has been constantly verified what is the most effective, and the live answer questions can be repeated.
Invite celebrities to stand on the platform, such as: "Cheese Superman" by Hunan Satellite TV host Xie Na, Wang Han, and running boy group genius Chen He, as well as the spit conference Li Tian, four people jointly served as "Cheese Superman inscription officer".
Marriage with TV programs, such as: the top three of the weekly list of "Million Winners" will have the opportunity to appear on the stage of Jiangsu Satellite TV's "One Stop to the End", and the Hall of Fame of "One Stop to the End" may also be broadcast live to "Million Winners" in Hua pepper.
In fact, for live answering questions, there is the most critical traffic, just like having food at home and not panicking, the gameplay can be borrowed and created, and the income can be imagined at will.
For example: props, implanted advertisements, titles, betting and guessing who is the winner, charging VIP sessions, internet celebrities, etc.
Some people also say that the bonus flow is a big cake, if you bind a large mobile payment platform through this, then backed by any financial owner surnamed Ma, the future will be immeasurable.
Some people even open their minds and say that maybe the knowledge answer will give birth to another new payment platform.
In fact, as long as you follow the essence of gambling, this business cannot be wrong!
In the future, brushing the news, answering questions to win money, and playing games will become the three major hobbies of Chinese young people!
Finally, everyone guesses, who is the next traffic hotspot?
This article is original by "Kun Peng Theory", please retain this information when reprinting
Please pay attention to KunPeng on the WeChat public number: kunpenglun. Since its establishment in early 2016, Kun Peng Theory is a special expert or special columnist of many famous websites or self-media platforms, including today's headlines, snowball, Sohu, NetEase, Sina and other famous websites or self-media platforms, and has published more than 2,000 original articles and Q&A articles, with more than 300,000 reprints of articles and nearly 150 million articles read.