Friends in the sneaker circle should have heard of the movie "Back to the Future", right? You may not have seen him, but you must know a shoe launched by Nike, called air mag, the shoes worn by the male protagonist in this movie, and later became the existence of the "holy relic" of the sneaker circle, not only the design is advanced, the concept is advanced, and the value is immeasurable. Li Ning recently cooperated with the IP of "Back to the Future", will the next "air mag" be born?
Let's first look at the shoes, may be unexpected by most people, Li Ning chose a pair of board shoes as a joint shoe this time, the heat of this pair of board shoes is not very high, the name is "001 unblock", he is based on the classic 001 shoe transformation and birth, this shoe has a lot of special colors, the cost performance is still quite high.
There are many details of the joint model, the shoes use gray tones, the overall feeling is more retro, the material of the upper is very rich, the impact bar at the toe position is suede material, the lace hole position is also the same, the side has two translucent black material embellishments, the tongue is towering, the shoe tip is still asymmetrically designed, very personal.
The side of the shoe has a pattern fill, the word "001" is printed on it, the laces are also specially designed, the design of the heel is more interesting, using a large area of suede material, the shoe top has a red rubber material, there is the word "back future" on it, and the logo of lining below shows the joint attributes. The midsole of the shoes is relatively thick, with an upturned design, and there are pattern embellishments on the midsole, and the overall feeling is not bad.
Can you see what the source of the color inspiration for this pair of "001 unblock" is? This color matching is based on the movie dmc-12 model transformation of the time machine as the color matching inspiration, dmc-12 this model is very handsome, the effect after the transformation is more handsome, this pair of shoes is a model that stands on the classic tribute, the dog brother feels quite intentional, but if compared with the "air mag", it seems that there is no such advantage.
Therefore, is Li Ning's joint name a bit of a "hanging sheep's head and selling dog meat"? Brother Dog feels that not necessarily so, Li Ning is cooperating with Universal Pictures this time, "Back to the Future" is their copyright film, can choose this movie, Brother Dog feels that it is already very good, the well-known IP of the sneaker circle, there are not many brands that can cooperate with it, Li Ning's "001 unblock" may be just the beginning, and there are other styles behind it, including clothing.
However, this time the "001 unblock" board shoes, is indeed a little lack of sincerity, the design of the shoes can be more excellent, but this matter also has to be relatively looked at, "001 unblock" is a large cargo sneaker, the amount of goods is very large, we can have him at a relatively low cost, but if it is replaced by the style of Wei Wu pro, it is really very low cost-effective.
Li Ning has done a lot of joint models in recent years, and his fame is getting bigger and bigger, such as the cooperation with the tide brand aape, the joint name with "Empty Mountain Base", and the joint efforts of atoms... Li Ning also rose with the help of these "big brands", but with the fame there was also scolding, why does a domestic brand want to sell products so expensive?
In fact, Li Ning is also excavating local culture, less into Sichuan, not out of Shanghai, Jiangzuo Wind, Chang'an teenager... Li Ning's planning is particularly good, consumers are also very recognized, the only problem is still expensive. This is also a strange circle, Li Ning's heat is high, it will be scolded, the heat is low, everyone can't see it, just like this pair and the joint name of "Back to the Future", I am afraid that many people scold the domestic "self-imposed strength", after all, the fame of "air mag" is really too big, is it considered to touch porcelain?
Finally, let's talk about the "001 unblock" pair of board shoes, Li Ning to do board shoes is the most successful in the domestic production, this pair of "001 unblock" fame is not only the pro big, two pairs of shoes are two styles of products, "001 unblock" feeling more everyday, casual, its design is still very complicated.
"001 unblock" came out in 2020, he is based on the "001 board shoes" design, 001 board shoes were born in 2006, recently Li Ning's old standard product line has taken him out again, the taste is more original, the texture is particularly good, the standard luxury shoes. The 001 board shoes in the first year have a lot of limited editions, or with numbers, this pair of shoes can also be regarded as Li Ning's classic.
The "001 unblock" reshaped in the name of the classic is not bad, he should be more "pure blood" than weiwu pro, there are many details in the design, the joint model in addition to the material, color matching changes, almost no difference from the big goods, said to be conscience or good, do not care about it, the dog brother is very much looking forward to this pair of shoes can have new changes.
After all, 001 this IP for Li Ning, really very important, every year in the doing, there have been "hits", but it seems that for this, the current Li Ning rare do not do "limited", almost all are large goods, may be on this pair of shoes, Li Ning's first pair of shoes, the brand still has feelings.
Well, this content is here, what do you think of the joint name of Li Ning and "Back to the Future"? How do you feel about the "001 unblock" shoe? Welcome to leave a message and discuss with the dog brother.