On the evening of October 20, this year's Double Eleven pre-sale Wei Ya once again broke the record of carrying goods, with sales reaching 8.252 billion yuan, which is only lower than Li Jiaqi's 10.653 billion, and the two occupy half of the live streaming cargo industry, and their achievements far exceed other anchors.
As a veritable "queen with goods", some time ago, Wei Ya was also selected as one of the "Top 100 Influential People" selected by Time Magazine.
Some people say that she has a good fate, stepped on the wind outlet, and is a lucky person who has been selected by the times;
Some people say that she looks good and has a lot of money, which has today's brilliant results.
Via's ability to be so hot and achieve such a good achievement is inseparable from her own experience and excellent characteristics.
Let's step into the legendary world of Via and walk up:
One
Wei Ya, whose real name is Huang Wei, was born in Lujiang, Anhui Province in 1985, and like most girls, Wei Ya likes to sing and dance. Due to the divorce due to the discord between her parents, her father worked hard in Beijing, her mother also left her hometown to go out, Wei Ya and her grandmother lived together, lacking the love of her parents, which made Wei Ya learn to be strong and tolerant from an early age, and also created her introverted personality.
In 2001, her grandmother died of illness, and the 16-year-old Wei Ya was very sad, and her grandmother suffered all her life, and she died before she could get filial piety. Under the grief, Wei Ya decided to go to Beijing to develop and break out of her own piece of the sky.
Just arrived in Beijing, a girl is not familiar with life, Wei Ya can only live in the same Three Uncles in Beijing, and soon, Wei Ya found a job as a shopping guide in the Beijing Laotianle Shop Wholesale Market.
Wei Ya's own image temperament is good, but after all, she has just entered this industry, lack of experience, Wei Ya often eats closed doors, plus this clothing market is still quite far from the three uncles, it takes two hours to go to work, during that time, Wei Ya also often has colds because she is not adapted to the climate of Beijing, which can be described as difficult.
But Via didn't give up, she was convinced that she could succeed.
Via is constantly researching and learning the skills of shopping guides, memorizing sales pitches, and using her free time to constantly simulate the details of customers' purchase of clothing.
The kung fu paid off, and soon, Via gained a firm foothold in the industry, her performance continued to rise, and her salary rose all the way.
In 2003, Wei Ya met her husband Dong Haifeng, when Dong Haifeng was still in college, a thin and tall, love street dance cool handsome boy, it is this open, trendy personality, Wei Ya's parents do not approve of the two of them together, feel that this boy is unreliable.
But 18-year-old Via identified the man.
After the two were together, they were not immersed in love and could not extricate themselves, but studied how to make money, and at that time, Via was also unemployed due to the SARS epidemic.
The two rented a small room, and despite the hardships of life, the young people were still very motivated to pave the way for their entrepreneurship.
They opened a 6-square-meter clothing store, Wei Ya has the experience of clothing shopping guide, Dong Haifeng has trend thinking, and he also knows the fashion style of clothing very well.
One is responsible for the quality control of incoming goods selection, one is responsible for promoting and selling goods, men and women are not tired of working together, and soon they earned the first 100,000 yuan.
This gave them great encouragement, and immediately began to expand their scale, in addition to retail, but also began to wholesale, and even opened a factory to start an upstream business.
It is precisely because of blindly expanding the scale, large investment, heavy asset operation risk, coupled with supply chain problems, they began to lose money, and the factory can only close.
Two
Pursue your dreams
After several years of hard work and entrepreneurship, Wei Ya is also a young and energetic girl who is less than 20 years old, and she also has a dream of stardom if she can sing and dance.
At this time, Dong Haifeng was also very supportive of her to chase her dreams.
In 2005, Via participated in Super Idol and won the championship with her partner, signing with Universal Records.
But because she didn't like the rules and regulations of the record company, and realized that the entertainment industry needs to rely on relationships and not hard work to succeed, she can't stand the unspoken rules of the entertainment industry.
In this way, Via finally decided to leave, and she was reduced to the 18th line who should have debuted in the C position.
Xi'an is brilliant
Letting go of her ideals and returning to reality, Via decided to return to her old business with her husband and continue to do the clothing business.
In 2008, they went to Xi'an at the invitation of their cousin to open a store, because of their experience, they quickly made a comeback, opening seven stores in succession, and the daily turnover could reach 400,000 and 500,000.
After a few years of wandering in Xi'an, they have accumulated a lot of wealth, and their lives have become rich, buying cars and houses.
During this period, Via and her husband married and gave birth to a daughter, it is said that the child had signs of miscarriage at that time and could only be caesarean section, and Via was insensitive to anesthetics, felt very painful, and could only endure, after giving birth to the child, Via quickly went to work again.
I have to say that this woman is really fighting.
However, their stores have not always been so hot, the rise of online shopping has greatly affected the physical business, the serious thing is that this impact is getting more and more serious day by day, the store turnover has dropped from 400,000 to 300,000, and then to more than 200,000, and even sometimes only tens of thousands, and the cost of rent and water and electricity personnel has been rising.
Via is in Xi'an
Realizing that physical stores will usher in a cold winter, in 2012, Wei Ya decided to transform into online e-commerce, and when the opportunity was broken, they decided to close seven stores in Xi'an, did not leave themselves a back road, and went south to the largest clothing wholesale base in Guangzhou.
Get off the wrong foot
Turning to Guangzhou, the clothing e-commerce business is not so smooth, the first year of the start of the loss of two million, encountered a cold winter, winter clothing inventory backlog, and Weiya cooperation factory also because did not ship on time, resulting in customer complaints refund, Weiya lost a lot of money, had to sell two suites.
It is said that every successful man has a good wife behind him, and Dong Haifeng must be a good man behind Wei Ya who is sympathetic and silently supports her. The predicament is not terrible, the husband and wife are united in their profits, and Via has never doubted herself.
Despite years of losses, Via found that the transaction volume of online sales was rising, but only because of other reasons such as factory logistics, which led to losses, and Via firmly believed that there was nothing wrong with this road.
Career trough
2014 double eleven is a very good opportunity, Via is also riveted enough to be ready to fight a good turnaround battle, the day did explode, a coat sold 5.7 million turnover, but did not want the factory capacity to keep up, too late to produce delivery, Via can only find other factories to process, and the replacement of this factory product quality is a problem, customer bad reviews refunds are in waves, Via once again lost millions.
During the trough period, Via's body had problems because of excessive pressure, and she also saw her former friends, who were afraid that Via would come to borrow money from her and avoided them, and during that time, Via also often quarreled with her husband because of disagreements, and once wanted to return to Xi'an for development. Seeing the current situation of the company's operation, employees have also left...
It was really a difficult step by step, but Via was not defeated after all, and she chose to sell the last house and move on.
Three
Usher in a turnaround, an outbreak
Wei Ya, who insisted on doing e-commerce, finally ushered in a breakthrough, and the turnover on The day of Double Eleven in 2015 exceeded 10 million.
And at this time another, bigger opportunity is quietly arriving.
In 2016, Taobao began to enter the field of live broadcasting, tao Xiao'er called Wei Ya to invite her to participate, and Wei Ya began her own live streaming career.
With rich experience in clothing online and offline, coupled with the initial participation of the anchor, the official traffic support, Via's live broadcast quickly entered the right track.
Good image temperament, coupled with sincere professional and careful, Via is very popular with the audience, and more and more fans. In addition to clothing, fans also constantly asked about other products, Via tried to put on the shelves, did not expect the effect is also very good, and soon she began to carry goods in all categories.
In 2017, in order to give Wei Ya greater support, Dong Haifeng set up a Humble Live Broadcasting Agency, and its anchors are also increasing, and Dong Haifeng is responsible for the daily affairs behind the scenes.
Since then, Via's live streaming with goods has ushered in an outbreak, and the data with goods has been continuously refreshed.
An unknown fur brand monopoly, Wei Ya started broadcasting 5 hours to do more than 70 million, 2018 annual sales of 27 billion, in 2019 is double eleven days to sell 3 billion, more than three years Weiya Taobao fans reached more than 20 million.
In the category of goods, from their own old clothing, to a variety of snacks and agricultural products, to daily necessities and home appliances and department stores, to selling houses and cars, and even to the right to launch rockets.
One can't help but ask: in the Via live broadcast room, what else can't be sold?
May 21, 2020, via's fourth Thanksgiving, saw via's fans rise another 1.5 million. During the epidemic in Wuhan, she first donated more than 4 million yuan, and then participated in helping farmers carry goods and sell local specialty foods after the disaster, so she was awarded the "National March 8 Red Flag Bearer"
Today, Wei Ya is still active in the live broadcast room with goods, continues to refresh her own records of carrying goods, participates in various agricultural activities, and is a brand ambassador, becoming a role model for many people to yearn for and learn.
Via's success is inseparable from the opportunities of the times. Just like Lei Jun said: Standing on the wind outlet, pigs can fly. From physical stores to e-commerce to live streaming with goods, Wei Ya has the honor of becoming the darling of the era dividend and adapting to the needs of the times.
Via's success is inseparable from her husband's support and encouragement. Several key choices, as well as the accompanying support of the career downturn, and the handling of various things behind the scenes, allowed Via to stick to her favorite career.
Wei Ya's success is inseparable from her professionalism, meticulousness, courage, persistence and hard work, which is the most critical. No matter how many big decisions they make, they are very decisive and set in the right direction, and after choosing, they work hard.
4 to 6 hours of live broadcast every day, after which there is also a meeting to review, docking the brand side, the rest time is only 4 hours, Wei Ya once said that she is not afraid of tiredness, afraid of no chance, a day without rest.
Via's schedule
She proved herself with practical actions and set an example.
Such a person deserves to be so successful.
And many of us often complain about social injustice, bad market environment, unsatisfactory work, and difficult to earn money, but there are a few people who can work as hard as Via.
Via's success is hard to replicate, but her fighting spirit along the way is worth learning from all of us.