Warm tips: This article is about 1100 words, the brain-burning time is 13 minutes, and the exclusive special author of chopsticks play thinking is less than sent in Shenzhen.
✔ A guide to the creation of a trendy cultural creation on the Su cuisine brand
Su cuisine to rivers and lakes seafood as the main cooking ingredients, Jiangnan style can not be separated from water, Jiangsu's soft language style always makes people feel "do not know that here is a guest", we can set the brand foundation of its catering tide cultural creation according to the "fresh" culture and "water" element characteristics of Su cuisine, and advocate the brand trend idea of "high freshness and softness" for Su cuisine.
Whether it is from the rivers, lakes and seas or from the "water" itself, you can develop a series of interesting and playful tide language, big rivers, big lakes and seas, discover endless delicacies, combine water culture and Suzhou style, create a series of unique Jiangsu talent tidal creative activities, tap the cultural interest of the brand, and improve the viscosity of user interaction.
Although Su cuisine was officially regarded as "debut" in the Southern and Northern Dynasties, "turning" in the Tang and Song Dynasties has been infinite scenery, and the exquisite and rich amber color is the best representative color of Su cuisine. In terms of space decoration, we advocate the use of amber as the main color, and at the same time combine "fresh culture" and "water elements", emphasize the sense of line and extension rich in artistic character, and create a "round, circulating" catering brand space, showing the poetry within reach and the classical meaning visible to the naked eye.
Corresponding to the characteristics of "Suzhou since ancient times", it is also possible to create a Suzhou cuisine brand IP with humorous talents, and the characteristics of people can be borrowed from and through some of the more well-known and interesting literati inkers in history. Using IP to narrow the distance between users can also go further in terms of tide cultural creation.
ps: The author of this article "Wind Less" is the co-founder of Zhichuang, the main business of catering tide cultural creation, personal WeChat: yuanyong123456iccu, welcome to brainstorm together.
On August 6, 09:00-18:00, chopsticks play thinking gathered nearly 20 big coffee in the catering industry chain across the country gathered in Chongqing, and a dry goods feast for the transformation and upgrading of chain catering enterprises with the theme of "refreshing and re-understanding catering" is preparing to start.
On the day of the event, more than 500 people attended the event, including Wudoumi Group, Jiu pot and one hall, Liziba Liangshan Chicken, Qiu Po Scribe and other catering celebrities, as well as the Chongqing Culinary Association, which set a record high in history from the overall quality of the single catering offline summit forum in Chongqing, and the national attention catering summit on August 6 is destined to become an annual event with deep memories of chongqing's catering circle.