What is the charm of the world's unique Coca-Cola bamboo bottle? What are some of the classic moments worth savoring after a century of Coca-Cola? How do people visit Coca-Cola factories and museums in the field? The reporter learned from COFCO Coca-Cola Sichuan Company that the world's third Coca-Cola World: Coca-Cola World • Chengdu VR platform has recently been officially launched, so that consumers can easily experience the colorful World of Coca-Cola • Chengdu without leaving home.
Officially completed in 2015, Coca-Cola World Chengdu is located in the Sichuan Company Park of COFCO Coca-Cola Sichuan Company in Xindu District, Chengdu, and is the third "Coca-Cola World" of Coca-Cola World after Atlanta in the United States and Shanghai in China. "Coca-Cola World Chengdu" not only continues the cultural essence and concept of Coca-Cola, but also integrates "Chinese elements" and "Chengdu complex", showing visitors the profound cultural connotation and long-lasting brand charm of Coca-Cola in an all-round way.
The newly launched "Coca-Cola World • Chengdu" VR platform, visitors can pay attention to the "Sichuan COFCO Coca-Cola" WeChat public account, the background reply to "VR", or click on the menu bar below the public account - event live broadcast - VR platform, you can achieve easy access online, visually and audibly explore the century-old Coca-Cola time, listen to The coca-Cola products entered China, into Sichuan, the story of red all over Bashu; through the green factory, witness the birth of a bottle of Coca-Cola, understand the safe and reliable production process ; Meet the family members of all categories of Coca-Cola; feel the sustainable development of Coca-Cola in different fields; and enjoy the global limited edition collection of classic curved glass bottles and panda bamboo bottles. In VR, there are also small stories about the Olympics, about health, and about public welfare waiting for you to explore.
As one of the series of practical activities of "I do practical things for the masses", the launch of the VR visit platform is a powerful interpretation of COFCO Coca-Cola Sichuan's insistence on consumer-centered development ideas, and also solves the current situation that employees and their families outside the company cannot rush to Chengdu to visit the museum offline. Adhering to the new brand concept of "Real Magic is refreshing and energetic, enjoying this moment", the company uses digital innovation technology to condense and reproduce the magical charm of the Coca-Cola brand, and is committed to building "Coca-Cola World Chengdu" into a consumer communication platform integrating happiness, science, culture and technology, and with the concept of "we care" to jointly depict the vision and yearning for a sustainable and beautiful future with consumers.