As a well-known food brand in the southwest and the country, Liao Kee Lollipop Chicken belongs to Liao Ji Food Chain Co., Ltd., and has won one title after another over the years with its fresh and spicy dishes and good reputation. Liao Kee Stick Chicken is different from other brine brands in the mixed vegetable category, and enjoys the reputation of "mixing vegetable expert" in the cooked food brand. So what is the secret of Liao Kee Stick Chicken to attract many foodies? Approaching Liao Ji Stick Chicken let us find out.
Liao Ji Lollipop Chicken has a history of 28 years since its establishment in 1993, originated in the Sichuan cuisine Liao Ji "Lollipop Chicken", constantly rooted in Sichuan, in the streets and alleys to form a viewing line with Sichuan's local flavor, many food lovers come to visit. In 2012, Liao Ji Lollipop Chicken was restructured into Liao Ji Food Chain Co., Ltd., while deepening the local development of Sichuan, marching to the whole country, adhering to the strategic orientation of actively becoming a national cooked food brand from the southwest cooked food brand, and has been developed from a single dish of Liao Ji Lollipop Chicken to a national cooked food chain brand integrating multiple categories such as mixed vegetables, brine flavor and skewers.
In the development process of Liao Kee Lollipop Chicken, we can see a corporate image of insisting on innovation, active development and forge ahead, which is inseparable from its success, which can be seen in the trademark of Liao Kee Lollipop Chicken. The registered trademark is composed of the surname of the Liao brothers and the main product Liao Ji stick chicken, the combination of totem shape and meaning, quite a rooster singing the trend of the world white, a deep ploughing and pioneering corporate image emerges in front of the eyes.
Liao Ji Lollipop Chicken always adheres to the corporate values of treating employees well, serving customers and giving back to the society, adheres to the business philosophy of ensuring that customers' efforts are more valuable, actively explores the national market with product quality and good posture, and strives to build the first brand of China's cooked food chain. At the moment when the people take food as the sky, in order to meet the personalized needs of various user groups, Liao Kee Lollipop Chicken actively innovates, keeps the dishes updated while insisting on ensuring the quality and safety of dishes, in order to cope with the increasing consumer demand of consumers, and the coordinated development of the market and consumers is also one of the important driving forces for the development of Liao Kee Lollipop Chicken so far.
In the market storm, Liao Ji Lollipop Chicken stands still, in addition to good products and services, there is also an important winning magic weapon, that is, Liao Kee Lollipop Chicken has opened a chain franchise business model. Since 2013, it has gradually liberalized the franchise, from insisting on direct operation to adopting the franchise method of "hosting operation", laying out the thousand stores plan to complete the market expansion, so that Liao Ji Lollipop Chicken has smoothly embarked on the fast track of development at the moment of increasingly fierce competition in the catering industry! Up to now, there are more than 900 stores nationwide.
At present, Liao Ji lollipop chicken has become a part of the life of many foodies, and find a storefront in the streets and alleys to order a Liao Ji lollipop chicken and enjoy the comfort and comfort of life. The pursuit of food is the expression of love for life, which makes Liao Ji lollipop chicken closer to the market and consumers, and also makes this huge enterprise have a unique flavor that belongs to him.